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100.3 The Sound?

AAA, huh? I really didn't expect it, but I'd say it's worth a shot.

I'm not a AAA fan, so I won't be listening, but I'd imagine plenty of Angelenos may.
 
If this is the actual format, this should be interesting. Many people, including David E., have stated that AAA can't make it in LA. As it didn't make it on 101.9 or 103.1.
100.3 has a much better than the two frequencies above; therefore, if they can't make it with AAA there is no hope for the format EVER in Los Angeles.

EDIT:
They also operate The Sound in Cincinnati. From what I've read they mostly play 90s music. The future doesn't look good for 100.3 if they stick us with 90s music.
 
Looks very promising. It's probably going to be some ideas from the new 101.9 in New York. Good luck to Bonneville as I think Quality Rock is a great idea, and a wonderful addition to the L.A. radio dial.
 
Now there is three alt stations i can enjoy in la indie 1031 my fave and kroq some of the best jocks anywhere on kroq and now the sound. Looking at the playlist it looks better then what emmis has as a triple a in new york. Bonneville does good by me a good alt in cinci and a triple a in la. It looks similar to what 103.1 was when it was triple a if they turn out to be like world class rock was at 103.1 it will be a really good station!!!

Props to ya Bonneville ;D
 
CHRles said:
Looks very promising. It's probably going to be some ideas from the new 101.9 in New York. Good luck to Bonneville as I think Quality Rock is a great idea, and a wonderful addition to the L.A. radio dial.
Click to expand...

Let's run how many 35-54 white people there are in the L.A. metro... That's the audience.

Not enormous.
 
hotpatrick2004 said:
Now there is three alt stations i can enjoy in la indie 1031 my fave and kroq some of the best jocks anywhere on kroq and now the sound. Looking at the playlist it looks better then what emmis has as a triple a in new york. Bonneville does good by me a good alt in cinci and a triple a in la. It looks similar to what 103.1 was when it was triple a if they turn out to be like world class rock was at 103.1 it will be a really good station!!!

Props to ya Bonneville ;D
Click to expand...
First, they got the format music wrong. The "Sound" of L.A. is ranchera music.

There are now 2 too many "rock" stations in L.A.

103.1 must go. Go back to dance or Adult Contemporary or something. Those formats didn't fare as badly as Indie is. All the Entravision formats are failures in Los Angeles.

Unless Citadel flips KLOS, 100.3 will be a failure. That must be what they are counting on. Otherwise this format makes no sense for Los Angeles.
 
Your assuming that there only targeting whites with this format. I think it can have appeal with 2nd or 3rd gen latinos, who mostly speak english. This is where David chimes in...
 
This is a classic case of an owner (Bonneville) not "really" looking at the market and...trying to create something that just isn't there??

This format will work in Cincinnati and it even works in San Fran....But L.A.? I don't know...just don't see it?

How does it make sense to go up against ratings losers like 98.7, KLOS and a marginal ratings station like JACK?

You're going after a very small piece of the audience pie that is already severely limited and fragmented?

Hate to be negative, but I don't see them ever pulling more than a 2 and most likely, less than that! Like CHRles said, how many white 35-54 year olds are there in L.A ?

Should've gone after KOST or KIIS. Oh well ??
 
OCradiodude said:
If this is the actual format, this should be interesting. Many people, including David E., have stated that AAA can't make it in LA. As it didn't make it on 101.9 or 103.1.
100.3 has a much better than the two frequencies above; therefore, if they can't make it with AAA there is no hope for the format EVER in Los Angeles.
Click to expand...

If you meant to say "better signal" then keep in mind that the 101.9 and 100.3 signals are virtually identical. One is 4,800 watts and the other is 5,300 watts and the 70 dbu contours are less than a mile apart... 500 watts is not 10%, it is 2.5% in coverage at best.

So signal is not an issue comparing the KSCA of pre-1967 vs. 100.3 of today.
 
airpab said:
How does it make sense to go up against ratings losers like 98.7, KLOS and a marginal ratings station like JACK?
Click to expand...

Jack is the #1 or #2 non-Spanish station in 35-54, 25.54 or 25-44. It is "the station to beat" in non-Spanish language radio in 25+ and 35+ demos, and is also the major biller in that field.

The one smart thing that Bonneville did was stay out of 18-35 where 55% of the population is Hispanic.

Hate to be negative, but I don't see them ever pulling more than a 2 and most likely, less than that! Like CHRles said, how many white 35-54 year olds are there in L.A ?
Click to expand...

There are 2.1 million non-Hispanic whites in LA in 35-54 and 3 million in 35-64, the target for AAA.

Should've gone after KOST or KIIS. Oh well ??
Click to expand...

Frag a 4 share station and at best you get a 2 share, and it's expensive and drawn out and in the end you don't make money.

Still, with AAA there is not likely more than a 2 share, and more likely a 1.8 or below.
 
4UH8SIMBKAGN said:
First, they got the format music wrong. The "Sound" of L.A. is ranchera music.
There are now 2 too many "rock" stations in L.A.

103.1 must go. Go back to dance or Adult Contemporary or something.
Click to expand...

(Crossing fingers) Oh please, oh please, oh please, oh please, oh please! ;D
 
Big E said:
Your assuming that there only targeting whites with this format. I think it can have appeal with 2nd or 3rd gen latinos, who mostly speak english. This is where David chimes in...
Click to expand...

66% of LA Hispanics are Spanish dominant... won't listen due to heritage.
Another 20-some percent are bilingual, meaning they grew up in Latin America or in a predominantly Spanish speaking home in the US. Won't listen.
That leaves about 15% to 20% of Hispanics who will listen to anything from KOST to Jack... not a significant number of which have any exposure to AAA artists.
 
Once again...

BONNEVILLE is a SMART company. They know there is money to be made. Ratings are beautiful and we all know they do help in making national dollars. However, you have places like Scion that would rather advertise to a targeted AAA audience over some teenie boppers that listen to KIIS. Problem is, there wasnt anyone they could advertise to until now.

BONNEVILLE is a SMART company. They dont want to be in the lost sea. Instead, they want to be in-front of the crowd. Having a new "chill" triple a station, your going to attract those who are tired of hearing the same songs over and over on KROQ and KRTH and KIIS and 98.7, etc.

BONNEVILLE is a SMART company. They do this thing that is sooooo magical, and so many people at Clear Channel are afraid of it. Its called RESEARCH!

BONNEVILLE is a SMART company. They understand the value of the unheard. This is something that so many people dont see and dont understand. After you work in radio so long, you become blinded by the flashy numbers and the pretty green diaries. They understand the need of appealing to those who have no real home, and you will be surprised how well Bonneville will do with this station.

AAA / Alternative is on the rise again. Bonneville got infront of the train and is hoping to ride it to the next stop and thats where we all need to get off our high horse and give them a standing ovation.

Guess what, they are thinking outside the box. Maybe thats something that if we would try, we might be doing a little better.
 
kentuckymedia said:
BONNEVILLE is a SMART company. They do this thing that is sooooo magical, and so many people at Clear Channel are afraid of it. Its called RESEARCH!
Click to expand...

The first research has to be market demos. There are just not enough people of the kind who would listen to AAA to make it work...

KSCA proved that 10 years ago. The demo analysis is worse for AAA today.
 
pbf1 said:
kentuckymedia said:
Once again...

BONNEVILLE is a SMART company.
Click to expand...


KZQZ ring a bell? Every good company has its failures.
Click to expand...

Hey, ask anyone in their DC cluster.

Before 2006, that cluster included all news WTOP AM/FM, heritage classical WGMS, two-station HAC simulcast Z104, and federal news WFED. Then, they blew up Z104 to make way for WGMS... which WTOP took the place of... as Bonneville entered an agreement with the Washington Post to start a namesake radio station.

One year later, they blew up WGMS (one half became a WTOP relay, the other half was LMA'ed to Radio One and became a gospel station), and Washington Post Radio was killed off for generic talker 3WT. Now they have NO music stations in the portfolio, and two decently-billing stations were abruptly dropped from the airwaves.

WTOP is now the ONLY station that keeps it going.

-Myron aka nate81-
 
Nathan Obral said:
Before 2006, that cluster included all news WTOP AM/FM, heritage classical WGMS, two-station HAC simulcast Z104, and federal news WFED. Then, they blew up Z104 to make way for WGMS... which WTOP took the place of... as Bonneville entered an agreement with the Washington Post to start a namesake radio station.

One year later, they blew up WGMS (one half became a WTOP relay, the other half was LMA'ed to Radio One and became a gospel station), and Washington Post Radio was killed off for generic talker 3WT. Now they have NO music stations in the portfolio, and two decently-billing stations were abruptly dropped from the airwaves.

WTOP is now the ONLY station that keeps it going.
Click to expand...

Yeah, but look at the long-term results. WTOP (AM) had to have various repeaters (much of the station count consisted of stations that filled in for WTOP AM) to cover the metro due to the horrible coverage. The CHR FM did little. The classical station was declining rapidly in billings because, like all classical stations, it was very old demographically.

WTOP in '02 billed $30 million. Today, it bills over $50 million. On the other hand, the market billed the same in 2002 as 2007, so WTOP is up nearly 70% while the market was flat.

At the same time they resolved the demo problem of WTop by going to FM, where the change brought in lots of 25-54 listeners they did not have before.

In the end, the move to get rid of the marginal CHR... to Radio One... and take news to FM is, to me, sheer brillance.
 
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