Ah geez, someone pick a format and stick with it.
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100.3 translator finally on the air?
- Thread starter tomservo
- Start date
Ah geez, someone pick a format and stick with it.
As amusing as this merry-go-round is, I do kinda wish they'd pick a wider variety of formats to play. It's not like they don't 50 or 60 different channels at their disposal!
I dunno how many listeners it attracts. I don't think many people really "channel surf" anymore, since every radio has preset buttons and people go around those.
For all we know, people who come across the new translator are probably wondering if SL-100 changed formats! Half the time SL-100 is a big strong signal in Mobile, anyway. I'm sure someone somewhere listens.
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Groove1670
Guest
Today's format 80's rock - Hair bands...
My prediction: classic hip hop. That is what I would do.
My prediction: classic hip hop. That is what I would do.
A corporate friendly format of the year that snipes listeners from Cumulus owned WDLT and WBLX while taking no listeners whatsoever from iHeart sister stations WKSJ, WRKH, WMXC or WNTM.
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Groove1670
Guest
Classic hip hop is a hot format now, and would pull numbers from listeners from both urban and CHR formats. Will it last? who knows (it might go the path of Jack, Arrow, or groovin' oldies), but it won't be a big gamble on a translator.
100.3 is not the most solid translators around so something that is cheap will do. Like A jack type of format. I do see Classic Hip Hop coming to 107.3FM if there #s don't go up but we won't know that until next year. Lol.
Since I'm betting the format wheel will spin for more weeks... Let's bet on the flip day and next format. Will they keep repeating or add something new?
Add: hey Zach, what is Cumulus's closest translator/CP/App to Mobile?
Do you know who owns those three CPs that used 92ZEW as the originating station the the App?
Is 100.7 Cumulus's only FM available to combat a translator attack from iHeart?
Add: hey Zach, what is Cumulus's closest translator/CP/App to Mobile?
Do you know who owns those three CPs that used 92ZEW as the originating station the the App?
Is 100.7 Cumulus's only FM available to combat a translator attack from iHeart?
I don't know of any Cumulus-owned translators anywhere in our immediate region. I don't think they are using anything in New Orleans (but I don't know much about that radio market). They are feeding a translator in Montgomery for WAY-FM by way (ahem) of WXFX-HD3 but that's not their format or translator. They don't have any translators in Birmingham, and the only translator paired with a Cumulus station I can find anywhere in Alabama is in Huntsville where they have sports-talk AM WUMP on a small translator in the area.
Even in Atlanta, their home market, they only have two translators (98.7 Nash Icon and OG 97.9) and neither of those has an updated media kid on their website, which is just embarrassing IMHO. In fact many of the Cumulus local market corporate sites list out of date info for their stations, it's very pathetic. Even the one for Mobile is a mess, saying that WDLT is still on 98.3 and WABD is still on 104.1.
As far as I'm concerned, Cumulus is a dead player when it comes to translators (or quality, or competence).
To answer your second question, all the unconstructed permits are owned by Edgewater Broadcasting. That's all of them, 92.5, 96.5, 96.9, 99.5 and 101.1. Two list WZEW, one lists WHIL and one lists WRKH, but they're all owned by Edgewater.
Even in Atlanta, their home market, they only have two translators (98.7 Nash Icon and OG 97.9) and neither of those has an updated media kid on their website, which is just embarrassing IMHO. In fact many of the Cumulus local market corporate sites list out of date info for their stations, it's very pathetic. Even the one for Mobile is a mess, saying that WDLT is still on 98.3 and WABD is still on 104.1.
As far as I'm concerned, Cumulus is a dead player when it comes to translators (or quality, or competence).
To answer your second question, all the unconstructed permits are owned by Edgewater Broadcasting. That's all of them, 92.5, 96.5, 96.9, 99.5 and 101.1. Two list WZEW, one lists WHIL and one lists WRKH, but they're all owned by Edgewater.
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Groove1670
Guest
So far clear channel has not done any classic hip hop stations (Mobile will get a hh station, and that is all I will say). There are several new sports networks that need a signal, and there is WNTM.
Has sports ever really done that well in this market? WNSP seems to be content to be a rimshot signal (I can't even hear it in Foley, and I can't remember ever picking it up around Schillinger Road) and WDXZ in Robertsdale seems to be playing off the crumbs, while WHEP still carries Finebaum. WZEW and WCSN seem to have a lock on Alabama and Auburn football. I recall The Ticket sports network in the FL panhandle had plans to be on 1480 AM that never came to fruition, or didn't last…
Hip hop, on the other hand, seems to be an untapped segment. BLX is all alone and just waiting for some competition. Of course I said that about 95-7 Jamz in Birmingham and Hot 107.7 and 104.1 The Beat came along and didn't seem to hurt them much, so maybe that audience is too loyal to the status quo. (Sidenote: In the recent ratings I noticed WBHJ is listed as Rhythmic CHR, which seems way off the mark.)
Classic hip hop might do well to make a splash, burn hot then fizzle out like it has in several other markets. At least it would get the frequency out there and in the public's consciousness.
I still like to think WNTM is tied to the 99.5 translator since the CP lists WRKH as the parent, and WRKH-HD2 is WNTM.
The rest, though… who knows. I know of someone who was interested in leasing or buying on the translators for something specific but never heard back from anyone at Edgewater.
They were indeed Gosel for the last couple of Sunday's and then they went Pride Radio before going back to Beach Radio and then Slippery When Wet, at least from my hearing observations from this past week.
Who knows when the next format will debut. Perhaps a Labor Day debut would be ideal.
I'd like to think that the next format to come to Mobile/Pensacola would be either Hip Hop or WNTM on 107.3. Say, KISS FM just won't survive in the next book.
Who knows when the next format will debut. Perhaps a Labor Day debut would be ideal.
I'd like to think that the next format to come to Mobile/Pensacola would be either Hip Hop or WNTM on 107.3. Say, KISS FM just won't survive in the next book.
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Groove1670
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CC will not give up a CHR format in the market (it will continue to evolve) The numbers have looked great for classic hip hop in all demos. Keep in mind, the average demo was in their teens when many of these songs were popular. Will the format keep listeners in the future? Don't know. Since the gospel AM does well in Mobile, that could be an option too. The only reason I mentioned sports is one of the networks CBS, ESPN, NBC...etc might want to get in the market bad enough to make a deal.
But iHeart doesnt technically have a CHR in the market. Kiss FM is a non-player (or we assume it is because Mobile ratings dont show Pensacola stations and vice versa to the public) and it's dead last in Pensacola among subscribers.
They're kind of stuck, though, in my opinion. Any canned CHR they might put on a translator would wind up carrying the same stale canned content that's on Kiss FM and SL-100 now.
So that's out. Personally, I actually prefer Kiss to WABD but I'm way out of the demo. And part of my dislike of 97.5 is the too loud processing and Cumulus in general.
I still think it would be smart to do something urban to go after BLX and DLT. Or WGOK! It has great ratings despite 900's pea shooter status and the criminally bad audio on 660.
They're kind of stuck, though, in my opinion. Any canned CHR they might put on a translator would wind up carrying the same stale canned content that's on Kiss FM and SL-100 now.
So that's out. Personally, I actually prefer Kiss to WABD but I'm way out of the demo. And part of my dislike of 97.5 is the too loud processing and Cumulus in general.
I still think it would be smart to do something urban to go after BLX and DLT. Or WGOK! It has great ratings despite 900's pea shooter status and the criminally bad audio on 660.
Going after WGOK would be dirty. If Cumulus moved WGOK to a full power FM those two AMs become virtually worthless. No other format will draw those ratings on AM unless Mobile is ready for a Spanish AM.
Going after WBLX and/or WDLT could guarantee WKSJ the top spot in 12+ ratings.
If iHeart only had TWO translators available to attach Cumulus Mobile? Fun fun fun.
Or, maintain the status quo and do something that compliments another iHeart property.
Going after WBLX and/or WDLT could guarantee WKSJ the top spot in 12+ ratings.
If iHeart only had TWO translators available to attach Cumulus Mobile? Fun fun fun.
Or, maintain the status quo and do something that compliments another iHeart property.
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Groove1670
Guest
12+ ratings don't mean anything, and because of limited rating distribution we dont know what the 18-34 numbers are. They could be pretty decent. As far as JLQ the numbers are pretty decent in 12+ so that could mean the numbers are good for 18-34 and 25-54. I think they finally hit the jackpot on 100.7 this time. Mobile doesn't have a large enough Hispanic population to support a station.
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