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100.3 WRNB flips to OLD SCHOOL 100.3 - Philly

S

ShawtyBlack_ATL

Radio One Philadelphia is about to flip 100.3 WRNB to OLD SCHOOL 100.3 This will be Radio One's 4th Urban AC station to go the OLD SCHOOL route and ditch newer R&B. First was St.Louis, then Dallas and Charlotte, now Philly. www.oldschool1003.com redirects to www.rnbphilly.com. I can assure you ATL's MAJIC 107.5/97.5 will stay in it's current mix of new & older R&B. They are now #2 overall in the market behind V103. Not to mention we already have Steve Hegwood's OLD SCHOOL 1010, waiting to be put on an FM translator any day now.
 
Wow, and I thought WRNB was one of their performing urban ACs. I do like some of the music on these Old School stations though they don't tend to go that deep.
 
Scholarm1111 said:
Wow, and I thought WRNB was one of their performing urban ACs. I do like some of the music on these Old School stations though they don't tend to go that deep.
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This is the problem I have with these stations. They get stale quickly because of the lack of depth. Here in Charlotte, Old School 105.3 started with lots of fan fare, saw a bump in the ratings, now it's settled back. V101.9 is still in charge. Hopefully they will go deeper and add some personalities. Maybe Philly will lean more on the Philly sound to make sound differently than the others?
 
Not to get off the subject, but V101.9 is one of the coldest Urban ACs I've heard.
 
Man, Phoenix has had old school R&B over the last 15 years or so. I haven't seen a new school R&B since 2001. I think old school is cool and all, but to put it bluntly..I'm sick of old school ; without the new school being marketed I have a feeling that the music will die as a viable format..
 
XMportable said:
Man, Phoenix has had old school R&B over the last 15 years or so. I haven't seen a new school R&B since 2001. I think old school is cool and all, but to put it bluntly..I'm sick of old school ; without the new school being marketed I have a feeling that the music will die as a viable format..
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There was a time when many markets had an urban outlet before: 1) turn of the century or around that, 2) radio corps got super big and 3) the increasing financial difficulty to keep them on the air. And these same markets are midsized and have less than 10% African American population, so it is more difficult to start an urban there than 15 years ago.
 
The OLD SCHOOL format may work in Philly since there is another Urban AC and 2 other Urban Mainstream. I guess Radio One saw a format hole in these cities where the older Urban audience wasn't being served.
 
Id love to see them get a live and local morning show because if you have joyner on in mornings that stations going to sound really Old No pun intended
 
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