> > I heard that they hired a new afternoon guy and that he
> > would be doing some imaging... I'll have to take a
> listen...
> >
> I think Max FM could do well as a pure active rocker. There
> are probably demographics that are driving the format as it
> is now, but if they could afford to go slightly younger then
> purly active rock would get them some ratings. FM 99
> already does so well as a variety rock station it would be
> hard to compete, not to mention the herritage. If they
> dropped all the older rock and played pure rock from the
> 90's to current I think they could bring themselves up to a
> 3-4 share. Of course they would need to image it correctly
> and maybe grab Adam Corolla to provide an alternative to to
> FM99 and 96X in the mornings.
>
I'm suprised...but I wouldn't be suprised if there is room for all three in town for a while.
It would rock to hear the Adam-man on the east coast as well...
Radio-X<P ID="signature">______________
Formerly shocking, rocking, and angering the R-I community as radiodxrichmond!</P>