100.7 in Sacramento

[radiogroupie]

100.7 in Sacramento

Will be going Classic Country Soon

 

[DonnieV]

Re: 100.7 in Sacramento

You mean the one in Corning?

 

[radiogroupie]

Re: 100.7 in Sacramento

You mean the one in Corning?

Whereever the ZONE is located. The ZONE ic changing to Classic Country

 

[DonnieV]

Re: 100.7 in Sacramento

Well, the Zone is at 100.5, so, um...

 

[travisl5678]

Re: 100.7 in Sacramento

When

 

[Big D]

Re: 100.7 in Sacramento

You mean the one in Corning?

Whereever the ZONE is located. The ZONE ic changing to Classic Country

Where did you hear this?? I just can't see it happening, especially in a market with 2 country stations. Too much of a niche format.

 

[hammerpants]

Re: 100.7 in Sacramento

the credibility of this post seems to be lacking a bit

 

[Michael Rivers Kramer]

Re: 100.7 in Sacramento

the credibility of this post seems to be lacking a bit

Gee Classic Country....Older demo, smaller audience, third country station in market....Nah...Silly!

 

[radiogroupie]

Re: 100.7 in Sacramento

You mean the one in Corning?

Whereever the ZONE is located. The ZONE ic changing to Classic Country

Where did you hear this?? I just can't see it happening, especially in a market with 2 country stations. Too much of a niche format.

CBS believes it will be more of a lucrative package for advertisers. knci will go hotter to compete with wolf as wolf is kicking knci 18-34. classic country 100 will draw 25-54 and 35+ numbers and knci will be programmed on the younger end 18-34/25-35. but..it might backfire for them and they could lose their upper 25-54 demos which would put them in really bad shape if they don't increase their 18-34s and 25-35

I also hear the fcc will be in town soon to investigate some stations in the sac market that are overmodulating. big fines on the way?

 

[Michael Rivers Kramer]

Re: 100.7 in Sacramento

You mean the one in Corning?

Whereever the ZONE is located. The ZONE ic changing to Classic Country

Where did you hear this?? I just can't see it happening, especially in a market with 2 country stations. Too much of a niche format.

CBS believes it will be more of a lucrative package for advertisers. knci will go hotter to compete with wolf as wolf is kicking knci 18-34. classic country 100 will draw 25-54 and 35+ numbers and knci will be programmed on the younger end 18-34/25-35. but..it might backfire for them and they could lose their upper 25-54 demos which would put them in really bad shape if they don't increase their 18-34s and 25-35

I also hear the fcc will be in town soon to investigate some stations in the sac market that are overmodulating. big fines on the way?

KRAK-FM was a complete failure as classic country. I just can't see them doing it on a grandfathered signal like that one.

 

[radiogroupie]

Re: 100.7 in Sacramento

You mean the one in Corning?

Whereever the ZONE is located. The ZONE ic changing to Classic Country

Where did you hear this?? I just can't see it happening, especially in a market with 2 country stations. Too much of a niche format.

CBS believes it will be more of a lucrative package for advertisers. knci will go hotter to compete with wolf as wolf is kicking knci 18-34. classic country 100 will draw 25-54 and 35+ numbers and knci will be programmed on the younger end 18-34/25-35. but..it might backfire for them and they could lose their upper 25-54 demos which would put them in really bad shape if they don't increase their 18-34s and 25-35

I also hear the fcc will be in town soon to investigate some stations in the sac market that are overmodulating. big fines on the way?

KRAK-FM was a complete failure as classic country. I just can't see them doing it on a grandfathered signal like that one.

KRAK-FM was a complete failure as classic country

Not true. I was there. The ratings were starting to kick in before CBS bought them out. If you can't beat them BUY THEM

 

[Big D]

Re: 100.7 in Sacramento

Groupie:

Sorry but I can't find any credibility in your postings. If you were HERE in the 90's during KRAK 98.5, you should be aware that 100.5 (not 100.7) is the ZONE (as it was back then).

If I were a betting man...I'd say 100.5 won't be changing formats any time soon. While their programming has no direction and the GM is a revolving door position, they still are noted for two successful annual events (Day in the Zone and Exotic Zone Ball). And CBS never made a move after KWOD left the airwaves. A flip to older-skewing classic country in the 2010 PPM-world just makes no sense.

 

[Michael Rivers Kramer]

Re: 100.7 in Sacramento

You mean the one in Corning?

Whereever the ZONE is located. The ZONE ic changing to Classic Country

Where did you hear this?? I just can't see it happening, especially in a market with 2 country stations. Too much of a niche format.

CBS believes it will be more of a lucrative package for advertisers. knci will go hotter to compete with wolf as wolf is kicking knci 18-34. classic country 100 will draw 25-54 and 35+ numbers and knci will be programmed on the younger end 18-34/25-35. but..it might backfire for them and they could lose their upper 25-54 demos which would put them in really bad shape if they don't increase their 18-34s and 25-35

I also hear the fcc will be in town soon to investigate some stations in the sac market that are overmodulating. big fines on the way?

KRAK-FM was a complete failure as classic country. I just can't see them doing it on a grandfathered signal like that one.

KRAK-FM was a complete failure as classic country

Not true. I was there. The ratings were starting to kick in before CBS bought them out. If you can't beat them BUY THEM

KRAK-FM became Gold Country while it was a sister to KNCI, not beforehand. In fact it was the old EZ communications that bought KNCI 98.5 in 1994 and traded call letters between 98.5 and 105.1. In 1997-98, ARS The new owners spun 98.5 to Entercom in Exchange for 93.7. The Classic Country format was older skewing and with low numbers through most of '98 before being shoved over to 1470 AM in early '99.

This rumor has to be one of the weirdest ones I've seen in the market in a while. What's the next rumor? Highly successful KSEG 96.9 blows up for another run of CHR as KROY-FM?

 

[radiogroupie]

Re: 100.7 in Sacramento

Groupie:

Sorry but I can't find any credibility in your postings. If you were HERE in the 90's during KRAK 98.5, you should be aware that 100.5 (not 100.7) is the ZONE (as it was back then).

If I were a betting man...I'd say 100.5 won't be changing formats any time soon. While their programming has no direction and the GM is a revolving door position, they still are noted for two successful annual events (Day in the Zone and Exotic Zone Ball). And CBS never made a move after KWOD left the airwaves. A flip to older-skewing classic country in the 2010 PPM-world just makes no sense.

It's been a long time since i've been in the sac market. EXCCCCUUUUSE me for not remembering where the Zone is on the dial.

PS..i hear KROY-FM is coming back ;D

 

[djj]

Re: 100.7 in Sacramento

KRAK-FM was a complete failure as classic country. I just can't see them doing it on a grandfathered signal like that one.

The Classic Country format, with Joey Mitchell mornings, also failed on the
low-impact-signal of 1470 a decade ago, before 1470 became Radio Disney KIID...

In fact, I think the KRAK calls were on 1470 during that time!
--jay

 

[Madmansam]

Re: 100.7 in Sacramento

[/quote]

In 1997-98, ARS The new owners spun 98.5 to Entercom in Exchange for 93.7.
[/quote]Didn't the FCC force ARS to spin off 98.5 in exchange for 93.7?

 

[Michael Rivers Kramer]

Re: 100.7 in Sacramento


In 1997-98, ARS The new owners spun 98.5 to Entercom in Exchange for 93.7.
[/quote]Didn't the FCC force ARS to spin off 98.5 in exchange for 93.7?
[/quote]

It wasn't the FCC. It was the DOJ on that one.

 

[bobbybooey]

Re: 100.7 in Sacramento

With PPM, younger-skewing stations generally tend to perform better than with diaries, especially pop-type formats (and young country is a pop format). The only possible reason to flip to Classic Country is if they really are planning on blowing off KNCI's upper end completely. But why sacrifice another station to do that? What markets have truly successful Classic Country stations? It's just not a niche that needs to be filled in Sacramento.

The most successful stations aren't programmed with their cluster-mates and all this market-synergy in mind. Run each station as a stand-alone product... if they're programmed well then the ratings and revenue will follow. Look what happened with KRXQ: for years the station was floundering because it was focused on the hard rock audience and wasn't really allowed to go after the classic rock listeners... they had to be careful not to step on KSEG's toes. When Jim Fox came in to program KRXQ, he immediately added classic rock hits because that's what the general rock listeners of Sac wanted, and voila! KRXQ's numbers took off, and KSEG is still going strong... 2 well-programmed stations that are successful because they're programmed as stand-alone stations.

The cluster mentality just paves the way for bad, lazy radio. Flip the Zone to an entertaining, well-programmed alternative station (as opposed to the alt muzak 94-7), and adjust KNCI "IF" you think it will improve the product and cause the market to embrace it more. But adjusting it simply because you want to make room for an unnecessary format is just silly... and you wind up with 2 bad radio stations.

 

[travisl5678]

Re: 100.7 in Sacramento

when will the change happen

 

[Plays Well With Others]

Re: 100.7 in Sacramento

I think this post came from the "What can I pull out of my &#@ " file. 101.9 The Wolf just let their afternoon guy go and let their morning show go in Q1. I would bet that Sacramento will become a 1 Country Station market soon enough