Has anyone else noticed what appears to be some changes brewing in the Midwest Communications Terre Haute cluster?
There has been some chatter that 100.7 Mix-FM may be preparing to transition from its longtime CHR/Hot AC format to Classic Rock. As of today, Midwest's official station listings still show Mix-FM as CHR and 98.5 The River as Classic Rock, so nothing has been officially announced.
If a Classic Rock flip does happen, what do you think that means for 98.5 The River (WWVR)? Would The River take on a new format? Adult Hits? Classic Hits? Active Rock? Something completely different?
Curious to hear everyone's thoughts. Is this simply speculation, or do you think Midwest is setting up a larger realignment of the Terre Haute cluster?
There has been some chatter that 100.7 Mix-FM may be preparing to transition from its longtime CHR/Hot AC format to Classic Rock. As of today, Midwest's official station listings still show Mix-FM as CHR and 98.5 The River as Classic Rock, so nothing has been officially announced.
If a Classic Rock flip does happen, what do you think that means for 98.5 The River (WWVR)? Would The River take on a new format? Adult Hits? Classic Hits? Active Rock? Something completely different?
Curious to hear everyone's thoughts. Is this simply speculation, or do you think Midwest is setting up a larger realignment of the Terre Haute cluster?