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100.9 in Richmond changing??

blue67ccm

blue67ccm

If Cox goes through w/a change to CHR at 100.9, ending their long losing battle with 102.1 (and now finally being able to utilize the better signal after the move from 101.1), they better do one thing.

BE LOCAL.

That will be the way to upend Q94.

Q used to have a bevy of legendary personalities. Now? When's Elvis Duran or Ryan Seacrest gonna be at Bahama Joe's? I mean, seriously!

They better come out of the gate with 18 hours a day live and local and be EVERYWHERE in the Richmond nightlife and concert community. Q doesn't have the humans to combat that. You think people will get psyched about seeing part-time promotions people representing Q94 everywhere?

Old-school thinking with staffing and promotions would go a long way to producing the first real CHR battle Richmond has ever seen.
 
There was one back in the early Seventies on AM between WLEE and WTVR-AM
 
MsMusicRadio said:
There was one back in the early Seventies on AM between WLEE and WTVR-AM
Click to expand...

Don't forget the old, old, old WCDX when they signed on! Lazer 92.7 with their rockin' 3,000 watt signal in Hanover County back in the 80's. Pretty one-handed fight, obviously.

It would be super smart to put another CHR on 100.9. And that+River= much better female listenership IMO.

Radio-X
 
radiodxrichmond said:
MsMusicRadio said:
There was one back in the early Seventies on AM between WLEE and WTVR-AM
Click to expand...

Don't forget the old, old, old WCDX when they signed on! Lazer 92.7 with their rockin' 3,000 watt signal in Hanover County back in the 80's. Pretty one-handed fight, obviously.

It would be super smart to put another CHR on 100.9. And that+River= much better female listenership IMO.

Radio-X


I think they were LAZER93. Then they tried AC to fight WEZS and changed calls from WZZR to WCDX. After that they went to Urban and basically took on WPLZ and in this fight they had the better signal
Click to expand...
 
MsMusicRadio said:
radiodxrichmond said:
MsMusicRadio said:
There was one back in the early Seventies on AM between WLEE and WTVR-AM
Click to expand...

Don't forget the old, old, old WCDX when they signed on! Lazer 92.7 with their rockin' 3,000 watt signal in Hanover County back in the 80's. Pretty one-handed fight, obviously.

It would be super smart to put another CHR on 100.9. And that+River= much better female listenership IMO.

Radio-X
Click to expand...
I think they were LAZER93. Then they tried AC to fight WEZS and changed calls from WZZR to WCDX. After that they went to Urban and basically took on WPLZ and in this fight they had the better signal
Click to expand...

Oh the mid 80's! When a "digital" radio meant it didn't have a tuning knob, and pickup trucks came standard with an AM radio if you were lucky!

And even though it was well before my time, wasn't WRXL basically "rock 40" for several years until XL-102 in like '76-78?

I think all of this proves Q-94 was a juggernaut in central VA for years, much like K-92 in Roanoke still is. Nobody had the money, the signal, or the patience to battle the Q. Problem is Q has cut staff and consolidated over the past 10 years, while K-92 actually puts a street team out and has lots of live jocks.

Yes, there are some differences in demos between here and there plus K-92 has about twice the signal size, but Q has been cut up bad and the ratings prove it.

The key in a future CHR battle will be online promotion. Facebook, Myspace, Twitter, HD subchannels, a GOOD website, and tons of cross-promotion between all forms of media. Hell, in offices today there's just as good of a chance the person who will "listen while they work" is tuning in via the internet than attempting to pick up a scratchy stereo signal in the middle of a concrete office building 20-30 miles from the transmitter...cars are a different story, but as that old folk singer said: "The times they are a changin'"!

Radio-X
 
Well, an article in the Richmond Times-Dispatch today quotes Cox as confirming Melissa Chase will do AM drive at The River, so she has "graduated" from CHR. That takes away the "former Q jock on the new competitior" possibility.

Who will they put on the air after the 10,000 songs in a row? And will they truly do the "hyper-local" that they'll need to in order to finally have a station knock off Q?
 
Just glancing around cox sites. Hot 98 in S.C. is Cox so is The Beat in Atl. They both have Murph Dawg in the morning. I don't see the old morning show Y-101 had making the cut for the new format. The river has a shot. Seems like they are closer to the old B-103. Hot 1009 will have a spike by end of summer in Ratings but won't make it long term. As crappy as Q is...it has a much better signal. 100.9 cant get inside alot of buildings...The best programming doesn't matter if people cant hear it.
 
Q94 is pop and this station being rhythmic, they do not play a lot of the same songs. I think hot 100.9 will do well here just like the CHR/rhythmic Z104 does very well in Norfolk. Hot 100.9 may even hurt the beat and power 92 a little. Time will tell.
 
The signal is an upgrade from what they had sure. But it still cannot reach "inside" many office buildings. West end, Downtown, etc. What an awesome story if they buried Q. Unfortunately, Hot is still a pea shooter compared to Q.
That won't matter though. Cox leaves crap on the air for years to fail.
 
Hot doesn't have to beat Q to have a win. If they can fragment Q with the lower end, which is VERY possible, they will be considered a success. Plus, if they bring down Q a bit 12+, not defeat, just harm (not a given, but a reality) that give WKHK a better market position which means higher rates, more sell outs, etc.

Over at Q, their room to maneuver is somewhat limited. If they try to fight Hot, they could lose bigger because they'd be way off focus. Since there is no Hot AC in Richmond with the flip to alternative on 103.7, there is a direction for Q to move. You'd think that would cause problems for WTVR. Then again, didn't their FM OM, and TVR/RVQ PD tank a #1 soft AC station in Denver?

All this will be interesting to watch.
 
They would be nuts to monkey with Lite 98. Cox is hardly a serious threat if they operate like they do in Tampa and stick with robos and Vt'ing their own staff using different names on different stations. Cox inherited a winner in K95 and they sorta left it alone. It was live 24/7 once and of course not now. Rumor has it that Cox runs WAPE in Jax live 24/7 and B98.5 in Atlanta, but if true, these are real exceptions. I think Q94 ought to go live at least 18 hours a day and bring back the Glory Days. :-* I can't think of any Cox property I've heard that isn't a yawner. They have 7 stations in Tampa because one is supposedly a Bradenton station and I think they all are lousy. The 50 minute music hour liners are used in most every format.
 
Knowing the leadership at Q94, Richmond is lucky they're getting what local flavor they already have. If they could go 24 hours "fed in", they would.
 
CC has kept CHR 93FLZ in Tampa sounding live most of the day. They stuck Duran and Tesh on their Hot AC WMTX. Of course, CC has competition from CBS's Churban WLLD which also has live and local people about 18 hours a day. Cox doesn't do either format in Tampa
 
Management in Radio used to have this dynamic. Program Director would craft a vision for the station. GM and/or owner would sign off and fund the vision.
Today (and I speak of The 2 major Groups in Richmond) local management has no pull. They (PD's/GM's) are basically yes men and women to the corporate cookie cutter format . Trust me on this. The PD's are hired to direct the programming that is dictated by a format coordinator out of market. If they say others wise they are either lying or lying to themselves.
 
I agree a little on WDYL's Move to switch to CHR. But 103.7 I think should play a little more like what the original Y101 from 1999-2001 an i'll be happy. The best part is I can get 103.7 in Smithfield a LOT clearer than 100.9.
 
They still do heavy logging in Smithfield? Used to see trucks loaded with logs when I went to see client's in a group home for girls out that way. By then I only listened to Lite 98 exclusively. Emporia has a cute little courthouse too
 
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