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100.9 NRG Leaves The Air; Continues Online

My guess, and I am sure David will confirm to some degree, is that Dance/LGBTQ formats are niche formats on terrestrial radio and seem to not have huge followings in nearly all of the US markets that they have existed. Here in San Diego, both Audacy and iHeart kept their LGBTQ/Dance heavy formats (Channel Q and Pride Radio) on HD subchannels, even though they terminated most of their other HD formats. I believe they remained in several other markets as well, but I'm not sure how well they do. Up until a couple of months ago, Channel Q sounded awful, with sound quality sounding like 48kbps, commercials running on top of each other and the IDs being for the 97.1 feed in LA. I've noticed that the audio quality is much better now.

Other than that, there has never been a purely dance station in San Diego, although the community might support one. When Channel 933 started, they were a dance-heavy CHR, but are now mainstream, as is Z90.3, which is a bit more rhythmic. In a significantly smaller market like Palm Springs, there probably was not enough of an audience to sustain three LGBTQ/Dance stations, so now they are down to one. When I was a kid in the 70s and 80s, it was not uncommon to have two, or even three CHR stations in a market, maybe two rock stations, two or three AC stations, sometimes two Oldies/Classic Hits stations and maybe a couple of Country stations. Now there are very few markets that have any more than one or two stations in each format. You might have two CHR stations, some markets have two Alternative stations, but other formats are pretty much one each. You might have more choices if you are in the fringe of multiple markets, like LA/Inland Empire or LA/San Diego or San Francisco/San Jose/Monterey, but there are less choices today I believe.
 
@DavidEduardo since you live in this market would you care to elaborate on why this station failed?
Reason for failure: it is in the Palm Springs market.

Details: too many stations, too little revenue, format that does not work anywhere.

Reasoning: KGAY is an LGBTQ station, not just a dance station. It is very united with LGBTQ+ businesses and the community. While much of the music is rhythmic and dance, it is sort of an old fashioned MOR station (in an updated version) for the Gay community with lots more than just music. It is really well done and listenable.

Market: besides low revenue, the market is 52% Hispanic (not a good dance target) and has about the highest median age of any US market (retirees, most of them with higher income and unlikely dance listeners [no "walkers" and "wheelchair" jokes, I promise]).
 
>>>So now they are down to one<<<

103.1 had been Audacy's Channel Q. That's now soft oldies Me-TV FM. And the NRG FM translator at 100.9 is discontinued. That leaves KGAY, on AM 1270 in Thousand Palms, with an FM translator at 106.5 in Thousand Palms and 93.1 in Indio.

I would imagine that the LGBTQ community in Palm Springs is a older. After all, that's the crowd who can afford the high priced real estate. My guess is, to attract this audience, you'd play classic disco and dance, with maybe a few very big current and recent hits. A station that is too current-driven and too dance-intensive would not go over.
 
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>>>So now they are down to one<<<

I guess 103.1 had been Audacy's Channel Q. That's now soft oldies Me-TV FM. And the FM translator at 100.9 is discontinued. So what is the remaining Dance station?
Bradley Fuhr's KGAY which is an AM with translators.
I would imagine that the LGBTQ community in Palm Springs is a older. After all, that's the crowd who can afford the high priced real estate. My guess is, to attract this audience, you'd play classic disco and dance, with maybe a few current and recent hits. A station that is too current-driven and too dance-intensive would not go over.
www.kgaypalmsprings.com Nice website, and you can see that they play old stuff, but Bebe Rexha and other current and recent artists, too.

One thing to note is that the community they serve follows both throwbacks and current trends. The clubs are noted for a really broad mix of music eras where a "change in pace" may be as much in the age of the song as the tempo of bpm.

It's not a dance station, but it is rhythmic. I have heard everything from Manilow to Castles in the Sky, buy the flavor is "fun" and not "dance" with a big element of community involvement.
 
Well if anyone wants to replace it's signal.... under California on RadioTVDeals

"Great growth market, and one of the best FM translators! Station reach year round population of 500,000. LMA K265FH (100.9FM) with an option to purchase. LMA for $10,000/month includes all operational expenses and sub lease of HD channel its licensed to. Full transition or ongoing operation and/or admin support available for additional monthly fee"
 
Well if anyone wants to replace it's signal.... under California on RadioTVDeals

"Great growth market, and one of the best FM translators! Station reach year round population of 500,000. LMA K265FH (100.9FM) with an option to purchase. LMA for $10,000/month includes all operational expenses and sub lease of HD channel its licensed to. Full transition or ongoing operation and/or admin support available for additional monthly fee"
That listing has been around for a while I believe.
 
guess not. no one responded. Figured the format had flopped because it probably could not be heard.
The small market has too many signals and stations.. and not enough revenue.
 
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