• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

101.1 WMRY Format

Hey Guys:

After doing my research on WMRY I want to make sure I have this right:

1. WMRY 101.1: 1966 to 1986, A mixture of Classical, Jazz (at night), Talk, Religous and Standards.

2. Oct 1986 to March 4, 1989 WMRY Adult Rock "Mellow Rock"

Please correct me if I am wrong.

Thanks for your help.
T.J.
 
I cannot vouch for what was on WMRY prior to 1977, but I'm sure there are records that the Missionary Oblates at the Shrine Of Our Lady Of The Snows can help you there.

One show I do recall in 1976 was a specialty Spanish language show that was on the weekends. It was short lived.

WMRY had an automation system that ran an AC format starting in 1977. It was a non-commercial operation at the time. The AC format ran during the daytime, and Leo Chears hosted a jazz show from 7 PM to Midnight (1 AM Friday/Saturdays). The evening jazz program would continue until the end of 1985.

The daytime AC format added personalities around 1980, and slowly evolved into a commercial radio station. In 1982 contemporary jazz cuts were added to the format, especially in the afternoon leading into the Leo Chears show. Two personalities I recall from that era were Mac Chamblin, and Angela Gabriel (who stayed on in the rock format).

By 1984 contemporary jazz dominated the playlist in the afternoons, with a sponsored Friday and Saturday show.

In the spring of 1985 Mark Klose got on morning drive, with a show that he funded by selling ad time himself. The AC/jazz format continued after 10 AM.

Klose's show was successful, and WMRY adopted the rock format they became known for at the end of 1985. They also became a 24 hour operation.

WMRY's format was a mix of KSHE-Klassics (which KSHE themselves downplayed under their newly aquired Emmis owners), and modern rock that other commercial stations didn't touch. Some of the personalities who worked there included Ted Habeck, Les Aaron, Jim Doyle, Dan Strauss and Gary Coleander.

While initially successful, stations like KSD-FM (which transitioned from AC to classic rock during the second half of 1987) cut into their audience and advertising. WMRY flipped formats to soft AC on April 15, 1989, and for two years became known as "Sunny 101" (WSNL).
 
I remember listening to the late Leo Chears, "The Man in the Red Vest." Always liked his style. Had chance to meet during a Ch. 9 telethon. I was a county jock at WIL, but liked jazz since I bought my first radio.

Mr. Chears was a true gentleman.

Jim Shannon
 
Mr. Chears was a true gentleman.

Yes Jim.. Leo was a great guy to work with, I only wish it would have lasted longer.

WMRY did have a classical and standards format during their first decade, sprinkled with spiritual messages (they were owned by the Oblates..after all). Then in 1975, there was the first attempt to go commercial playing jazz with the likes of Jim Bolen, Moe Harvey (formerly of WIBV and WEW) and of course Leo. Jack Warnecke also did a call in show from 11 am to Noon, I believe. By 1980 the jazz-contemporary format had started featuring Wil Shaw (who still does Ch 9 Pledge Drives) and Bill White playing adult contemporary music with some jazz here and there. Leo held down nights 6 pm to 2 am, playing all jazz.
By the time I arrived in 1983 (I had come over from WIBV), Mac Chamblin was doing mornings, I was assigned to afternoons and Angela came along in the fall of '84.
In April of 85 Mark Klose barted the morning show, from 6:30 to 10:30 (they wouldn't give him 6 to 10, because they ran a show called "Let Me Sew Love," featuring Fr. John Berdalucci at 6:00). As mentioned in previous post Klose's format became so successful that at the end of 85, WMRY became a 24 hour rock station. First casualites of the new format were Fr. John and unfortunately, Leo.
It was a strange marriage between WMRY and Rock music, we not allowed to use the term "Rock n Roll" (we were St. Louis' Music Alternative) on the air. I also remember a spot for a bar that ran on WMRY that referred to "contests in which you ladies can win big money" (we couldn't say "wet t-shirt contest" in the ad!).
WMRY and I parted ways in 1986, but I believe it became Sunny 101 in 1989 (I was out the market at the time).
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom