e-dawg said:
I'm not sure if Sacramento is the right market for AAA. AAA usually in the markets with majority or White (Non-Hispanic) population (Salt Lake City, UT, Boise ID, Portland, OR, Seattle, WA, Minneapolis, MN, Madison, WI) , or very liberal/progressive in politics, or (Stereotypical Hipsters) like San Francisco, Boston Chicago, . (San Francisco) works because of the liberal/progressive attitude even the market is heavy ethnic. Sacramento market tends to be on the conservative side instead of progressive like San Francisco.
I believe it could work here, but only if done right. Sacramento is diverse demographically, yes, but there is definitely an audience. It's a market I feel too often is underestimated for what formats would work...the operators all very cautious and don't take chances any more. KWOD was a great example of a independent-thinking station that did things differently and enjoyed success in the market. Now, the frequency is reduced to a bland dentist office "Star" format...about as unoriginal as you could get.
If it was my station, I'd blend Americana (think John Hiatt, Wilco, Lucinda Williams, Widespread Panic, etc.) with conventional AAA (Bid Head Todd, Chris Issak, KT Tunstall, John Mayer, etc.) and maybe throw in some A/C recurrents. I'd target areas like midtown and affluent suburbs (coffee shops, art shows, wine tasting bars) and push local artists. Second Saturday art walk is a good audience base. Maybe play off the Amador/Lodi wineries in how the station is branded.
I really don't consider the large market stations like KFOG or KSWD Triple A because most of their playlist is classic rock. Just my .02