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101.5 Lite FM

They are starting to feel the pressure that Easy93 is putting on them. Sounds like they have dropped all the newer music they used to go after Coast, and now have returned tO their heritage to go after Easy93. This should be fun to see what happens.
 
Fenway1912 said:
Hmmmmmmmmmm

A former Boston DJ who was at WODS for almost 25 years is on her way south and she says she can't tell us the station yet but maybe this is where she is headed.

http://www.youtube.com/watch?v=4eV8IB1jj1s

She's actually going to CBS-owned WRBQ for Middays.

Loving the new Lite playlist. THIS is what an Adult Contemporary should be like! It actually feels like a station from Miami. Plenty of late 70s and 80s songs.
 
I don't see how Lite can regain ground against Easy. Lite completely ran people off by trying to play new music so Easy came in and ate their lunch. Now they want to try and go back to what made them famous. It may be too late for them.

Who changes format first - Magic or Lite?

Anyone want to start predicting the next format in the LF building?
 
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