Ever since I have heard Merlin Media has decided to at some point change the direction of the dismal WEMP-FM, I have decided to come up with a new topic to discuss which I feel should bring up some positives and negatives.
I want those who read this post to be completely honest and provide the feedback that we all know radio insiders read and make added changes where they see fit. For instance, take my March post on WXRK-FM (92.3 NOW). Since I have posted this, there were several positive and negatives responses toward my take on where the station should go.
Please refer to the article if you are interested; I welcome comments:
http://boards.radio-info.com/smf/index.php?topic=207744.0
You will notice that since making a post as well, WXRK has done major changes to the station which includes hiring a new music director and changing the way the station plays music. What I mean here is take a listen to the station and you will notice there is a slight more pop songs (both recurrents and gold hits) and have slowed the rate at which songs are played. Therefore the listening experience is better and people unconsciously acknowledge the music as comparable to WHTZ (Z100) and WKTU (103.5KTU). Instead of hearing a Flo Rida song which used to play faster and weak translations from song to song ,the listening experience is better now (no pun intended) to play the same song and go right into the other song just as Z100 and 103.5KTU will do. In addition, the DJs are talking less and playing more music (especially in the mornings which DJ Cee & Sarah Lee - I like how it rhymes). Other changes include the liners the DJs use such as "You're listening to 92.3." (Will a name change occur over the summer to make it "92.3 Hit Music NOW?" "92.3 (fill in the blank here). This is to take a hit at WPAT (93.1 Amor). Also, you will hear "You're listening to 92.3, Noventa y dos punto tres, NOW." or "Back to more music, De vuelta a más música."
This is excellent for WXRK considering that just last month they had the highest gain by any station in the #1 market at 3.3 (or 3.4 million listeners on average a week). When the station started in 2009, they were at 2.3. (refer to: http://en.wikipedia.org/wiki/WXRK) Great Job!
However, I'm moving away from what I wanted to discuss.
I want to discuss how listeners might like a sample hour on 101.9 K-ROCK FM (WKCK-FM New York)
Check out the logos for the station if Merlin Media decided to acquire the K-ROCK brand from CBS Radio which would be profitable for both parties because there is still a huge share for rock in New York if done right:
Here's how 101.9 K-ROCK "New York's Classic and Modern Rock" (the slogan can use work) could program:
2:00PM Journey Don’t Stop Believin’ 1981
2:04PM blink-182 All the Small Things 1999
2:06PM The Beatles Can’t Buy Me Love 1964
2:08PM Green Day Boulevard of Broken Dreams 2004
2:12PM John Mellencamp Small Town 1985
2:16PM Fun. We Are Young (feat. Janelle Monae) 2012
2:20PM The Rolling Stones Start Me Up 1981
2:23PM Fall Out Boy I’m like a Lawyer… 2007
2:27PM Bon Jovi Always 1985
2:32PM Kings of Leon Use Somebody 2009
2:36PM Bruce Springsteen Born in the U.S.A. 1984
2:40PM Commercial Break
2:45PM Coldplay Every Teardrop is a Waterfall
2011
2:49PM The Who Pinball Wizard 1969
2:52PM Aerosmith Jaded 2001
2:55PM Bruce Hornsby & The Range The Way It Is 1986
3:00PM John Mayer Shadow Days 2012
Please comment. Is this a direction they should head or not head. How much impact would it have going up against WAXQ (Q 104.3) and WCBS-FM 101.1 (WCBS-FM)? The station would showcase modern rock and it's subgenres such as Alternative and Punk (no such Punk to turn off an audience), but Alternative would drive a lot of the modern sound.
Thank you in advance for the read of this post!
I want those who read this post to be completely honest and provide the feedback that we all know radio insiders read and make added changes where they see fit. For instance, take my March post on WXRK-FM (92.3 NOW). Since I have posted this, there were several positive and negatives responses toward my take on where the station should go.
Please refer to the article if you are interested; I welcome comments:
http://boards.radio-info.com/smf/index.php?topic=207744.0
You will notice that since making a post as well, WXRK has done major changes to the station which includes hiring a new music director and changing the way the station plays music. What I mean here is take a listen to the station and you will notice there is a slight more pop songs (both recurrents and gold hits) and have slowed the rate at which songs are played. Therefore the listening experience is better and people unconsciously acknowledge the music as comparable to WHTZ (Z100) and WKTU (103.5KTU). Instead of hearing a Flo Rida song which used to play faster and weak translations from song to song ,the listening experience is better now (no pun intended) to play the same song and go right into the other song just as Z100 and 103.5KTU will do. In addition, the DJs are talking less and playing more music (especially in the mornings which DJ Cee & Sarah Lee - I like how it rhymes). Other changes include the liners the DJs use such as "You're listening to 92.3." (Will a name change occur over the summer to make it "92.3 Hit Music NOW?" "92.3 (fill in the blank here). This is to take a hit at WPAT (93.1 Amor). Also, you will hear "You're listening to 92.3, Noventa y dos punto tres, NOW." or "Back to more music, De vuelta a más música."
This is excellent for WXRK considering that just last month they had the highest gain by any station in the #1 market at 3.3 (or 3.4 million listeners on average a week). When the station started in 2009, they were at 2.3. (refer to: http://en.wikipedia.org/wiki/WXRK) Great Job!
However, I'm moving away from what I wanted to discuss.
I want to discuss how listeners might like a sample hour on 101.9 K-ROCK FM (WKCK-FM New York)
Check out the logos for the station if Merlin Media decided to acquire the K-ROCK brand from CBS Radio which would be profitable for both parties because there is still a huge share for rock in New York if done right:
Here's how 101.9 K-ROCK "New York's Classic and Modern Rock" (the slogan can use work) could program:
2:00PM Journey Don’t Stop Believin’ 1981
2:04PM blink-182 All the Small Things 1999
2:06PM The Beatles Can’t Buy Me Love 1964
2:08PM Green Day Boulevard of Broken Dreams 2004
2:12PM John Mellencamp Small Town 1985
2:16PM Fun. We Are Young (feat. Janelle Monae) 2012
2:20PM The Rolling Stones Start Me Up 1981
2:23PM Fall Out Boy I’m like a Lawyer… 2007
2:27PM Bon Jovi Always 1985
2:32PM Kings of Leon Use Somebody 2009
2:36PM Bruce Springsteen Born in the U.S.A. 1984
2:40PM Commercial Break
2:45PM Coldplay Every Teardrop is a Waterfall
2011
2:49PM The Who Pinball Wizard 1969
2:52PM Aerosmith Jaded 2001
2:55PM Bruce Hornsby & The Range The Way It Is 1986
3:00PM John Mayer Shadow Days 2012
Please comment. Is this a direction they should head or not head. How much impact would it have going up against WAXQ (Q 104.3) and WCBS-FM 101.1 (WCBS-FM)? The station would showcase modern rock and it's subgenres such as Alternative and Punk (no such Punk to turn off an audience), but Alternative would drive a lot of the modern sound.
Thank you in advance for the read of this post!
