As I drove from the RGV to Houston this weekend, I stumbled across a bizarre mix of English CHR recurrents (Lady Gaga "Alejandro", Justin Bieber "Baby") and regional Mexican music. There were no legal IDs, but there were Spanish-speaking announcers selling up some songs, although never giving a station name.
Knowing this information, I had to wonder, could this be Hispanic Target Media's latest creation? And indeed, it is. 102.5 KXAM, a Class A licensed to San Diego (the Texas one), is now on the air.
Knowing this information, I had to wonder, could this be Hispanic Target Media's latest creation? And indeed, it is. 102.5 KXAM, a Class A licensed to San Diego (the Texas one), is now on the air.