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102.5 The Party Rumor

J

jimntn

Guest
ALL ACCESS reported today that Cromwell's COO denied rumors 102.5 was flipping to Urban. That rumor was a new one to me. I know the station needs to do something, don't know it necessarily should be Urban. I have to believe their contemplating changing something over there.
 
The Party

With their run of disappointing results recently, I can see them changing. But to Urban? Those bases look covered pretty well. Maybe some derivation of AC?



> ALL ACCESS reported today that Cromwell's COO denied rumors
> 102.5 was flipping to Urban. That rumor was a new one to
> me. I know the station needs to do something, don't know it
> necessarily should be Urban. I have to believe their
> contemplating changing something over there.
>
 
Re: The Party

With their run of disappointing results recently, I can see
them changing. But to Urban? Those bases look covered
pretty well. Maybe some derivation of AC?

With that signal, anything is going to be tough: little or no
in-office listening is possible. We could always use another
sports outlet. Maybe country? I have no clue.
<P ID="signature">______________
you're not a lawyer, are you?</P>
 
next for 102.5

the signal challenge is a very good point.

country, sports-- pretty funny. Just what Nashville needs, to be the world record holder for same formats on the most signals.

What about (hold your hats) Gospel, like they do in Memphis and a few other southern markets. Makes sense to me.

>
> With that signal, anything is going to be tough: little or
> no in-office listening is possible. We could always use
> another sports outlet. Maybe country? I have no clue.
>
> With their run of disappointing results recently, I can see
> them changing. But to Urban? Those bases look covered
> pretty well. Maybe some derivation of AC?
 
Re: next for 102.5

Christian radio is covered by the Fish and the
duo of Solid Gospel's plus a couple of hundred
AM's and NC FM's. 101.1 tried "The One." Although
a musically based Gospel might get a nice bump
for a while. I don't see that coming out of
the building on Mufreesboro Road.

102.5 could try an old Star-like AC or
Hot AC without taking .10 share from what's
left of the Buzz. Still, dunno that's a taboo
format in Nashville.

There are only two formats that would make
some sense, so don't expect them:

Spanish or Jazz. I doubt the the Jazz would
do well because of the signal. They tried Jazz
years ago on 102.5, but it was beyond horrible
canned garbage with more dead air than music
and their signal was much worse.

Spanish would do pretty well, since the coverage
is decent for the major parts of town and certainly
better than the AM's. May be the only logical choice.
That would keep CC from flipping 105.9 The Rock
to Spanish, right? (joke)

Still I don't see them trying that. Let's try to
think like a listener would:

Maybe all this KDF talk has them thinking they
could do a real Active Rock/Real Rock thing along
with the Buzz. That way they could have 100% of the
strip club ads in town.

If they are going to consider Urban, look at the
logic:

Maybe they see what Blazin' did with no signal
and figure the Beat will give up a few points
--- that might be possible. Especially if they
are looking toward the Clarksville market where
they were once stronger and the Beat now dominates.
Not sure how their signal does there since the big
move, though. I've heard this rumor for at least
a year.

An all comedy station with Bob & Tom 24/7? (a joke)
 
can't be serious

Here's what Blazin' did "with no signal"-- they died and changed format.

>
> Maybe they see what Blazin' did with no signal
> and figure the Beat will give up a few points
> --- that might be possible. Especially if they
> are looking toward the Clarksville market where
> they were once stronger and the Beat now dominates.
> Not sure how their signal does there since the big
> move, though. I've heard this rumor for at least
> a year.
>
> An all comedy station with Bob & Tom 24/7? (a joke)
>
 
Re: can't be serious

> Not sure how their signal does there since the big
> move, though. I've heard this rumor for at least
> a year.

More than one person's told me their parent would love to sell their stations here, but they can't as they'll lose the wind behind their outstanding suit. And it's a shame too, as there are at least two very interested parties who already have better ideas for the frequencies.
 
106.7's signal

unfortunately for them, that "red circle" doesn't coming close to covering
the Nashville metro with a city grade signal. It thins out pretty quickly.

Their other problem is they've been format-of-the-month for almost their
entire existence.

>
www.radio-l> ocator.com/cgi-bin/pat?call=WNFN&service=FM&status=L&hours=U
>
>
> I live in an area that's almost right on the red circle and
> I get it almost perfectly. So if everywhere within that
> circle gets 106.7 better than I do, then they can't use the
> bad signal excuse, at least for an Urban format.
>
> > Here's what Blazin' did "with no signal"-- they died and
> > changed format.
>
> And Blazin' had the signal in the areas where it mattered.
 
Re: 106.7's signal

> unfortunately for them, that "red circle" doesn't coming
> close to covering
> the Nashville metro with a city grade signal. It thins out
> pretty quickly.


When I said "bad signal" I was meaning outside the Nashville
basin/Davidson County. But, the more I thought about it,
the city grade should be clearer and stronger.

Something doesn't make sense with that signal. At 1100 watts,
HAAT 775 it should not be blanking out in Nashville proper.
It must have something to do with the Nashville International
Airport ATC. Still, that "fiasco" should have been the
best thing that happened to the signal, pulling it
deeper into West Nashville. I still hear of problems within
5 miles of the stick. Fading East and North in the
county is to be expected. But not between downtown
and West Nashville.
 
Re: 106.7's signal

> > unfortunately for them, that "red circle" doesn't coming
> > close to covering
> > the Nashville metro with a city grade signal. It thins
> out
> > pretty quickly.
>
>
> When I said "bad signal" I was meaning outside the Nashville
>
> basin/Davidson County. But, the more I thought about it,
> the city grade should be clearer and stronger.
>
> Something doesn't make sense with that signal. At 1100
> watts,
> HAAT 775 it should not be blanking out in Nashville proper.
> It must have something to do with the Nashville
> International
> Airport ATC. Still, that "fiasco" should have been the
> best thing that happened to the signal, pulling it
> deeper into West Nashville. I still hear of problems within
> 5 miles of the stick. Fading East and North in the
> county is to be expected. But not between downtown
> and West Nashville.
>

So the signal fades right in Nashville?
<P ID="signature">______________
Kevin</P>
 
Re: can't be serious

A Spanish FM has to happen - it's just a matter of time. I just can't see the Party doing it. Maybe The Fan one day, but they seem perfectly content with what their doing. Both stations could sound better.

Jason



> > Not sure how their signal does there since the big
> > move, though. I've heard this rumor for at least
> > a year.
>
> More than one person's told me their parent would love to
> sell their stations here, but they can't as they'll lose the
> wind behind their outstanding suit. And it's a shame too, as
> there are at least two very interested parties who already
> have better ideas for the frequencies.
>
 
no Espanol

That probably doesn't make sense yet- Hispanic population in Nashville is under 5%, almost negligible.

> A Spanish FM has to happen - it's just a matter of time. I
> just can't see the Party doing it. Maybe The Fan one day,
> but they seem perfectly content with what their doing. Both
> stations could sound better.
>
> Jason
>

>
>
> > > Not sure how their signal does there since the big
> > > move, though. I've heard this rumor for at least
> > > a year.
> >
> > More than one person's told me their parent would love to
> > sell their stations here, but they can't as they'll lose
> the
> > wind behind their outstanding suit. And it's a shame too,
> as
> > there are at least two very interested parties who already
>
> > have better ideas for the frequencies.
> >
>
 
Re: 106.7's signal

Also, take into account that Davidson County
is 533 square miles in size making it a
pretty large area to cover and making it tough
for 106.7 due to sheer territory it must cover,
not to mention some terrain issues.


106.7 skips some, but it's biggest problem
is that it doesn't penetrate buildings very well.
That's why it will never be a serious player.

Lightning 100 has a small signal and
similar problems, but they have
managed to cultivate the hugely loyal
audience where their signal is best.


If 106.7 wants to ever get any profit they
need to do Jazz. I doubt they would consider it.
Makes to much sense.

<P ID="edit"><FONT class="small">Edited by tibbs on 06/24/05 04:17 AM.</FONT></P>
 
Re: 106.7's signal

> Same happens with Lightning 100, but they have
> managed to cultivate the hugely loyal audience
> where their signal is best.

WRLT definately has signal limitations especially to the north. But at 200 watts, what can you expect?

> If 106.7 wants to ever get any profit they
> need to do Jazz. I doubt they would consider it.
> Makes to much sense.

It would make sense if someone else owned it, but Cumulus would then be competing with their own 92Q.
 
yer kidding, right?

"Hugely loyal audience" for Lightning 100? "Where their signal is best" doesn't matter-- all stations are measured on how they do in the Nashville metro.

They have a 1.4 share, tied with religious WNSG-AM for goodness sake. Until Cumulus went to Sports at 106.7, bad as they were they usually beat Lightning 100.


> Lightning 100 has a small signal and similar problems, but they have
> managed to cultivate the hugely loyal audience where their signal is best.
>
>
> If 106.7 wants to ever get any profit they need to do Jazz. I doubt they would consider it. Makes to much sense.
>
 
Re: no Espanol

> That probably doesn't make sense yet- Hispanic population in
> Nashville is under 5%, almost negligible.

Yet almost 1/2 of the local AM band programs to that audience, with two more stations possibly flipping that way.
 
Re: no Espanol

> > That probably doesn't make sense yet- Hispanic population
> in
> > Nashville is under 5%, almost negligible.
>
> Yet almost 1/2 of the local AM band programs to that
> audience, with two more stations possibly flipping that way.
>

Jetfli:

You seem like a person who can be objective, so here's the
exact numbers that I deal with on a regular basis for the Nashville
MSA:

County / 2000 Pop /% Hispanic
Davidson / 569,842 / 4.6%
Rutherford / 202,310 / 2.8%
Williamson / 141,301 / 2.5%
Sumner / 138,752 / 1.8%
Wilson / 95,366 / 1.3%
Robertson / 58,181 / 2.7%
Dickson / 44,935 / 1.1%
Cheatham / 37,364 / 1.2%

Total 2000 pop 1,288,051

Total Davidson County Only (Nashville/proper) Hispanic population:
2000 - 26,212
Approx adjusted 2005 numbers 32,107

Total MSA Hispanic population (Including Davidson County):
2000 - 41,657
Approx adjusted 2005 numbers 53,321

You get about 4.2% Hispanic. That spreads the pie pretty thin,
especially with all of the fringe AMs that don't cover so well,
although I hear signal doesn't matter. So, if you have a captive
audience on an FM signal what share of the ratings could you really get
if a large majority tuned in?
 
Re: yer kidding, right?

> "Hugely loyal audience" for Lightning 100? "Where their
> signal is best" doesn't matter-- all stations are measured
> on how they do in the Nashville metro.
>
> They have a 1.4 share, tied with religious WNSG-AM for
> goodness sake. Until Cumulus went to Sports at 106.7, bad
> as they were they usually beat Lightning 100.

You obviously don't know radio in this city, so stop pretending
by reading R & R and pushing your close-minded corporate radio
arrogance.

I did not say Lightning had HUGE Arbitron ratings, did I? No, they
have a hugely LOYAL audience where their signal's strongest, which happens
to have the ideal demographics. They have a totally different niche
and formula than all the big chains. They don't fit into the
corporate radio mold, nor do they have to.

Fine dining verses McDonald's.

Do you need me to really explain it? Or is my opinion or observation
less valid than yours?
 
Re: no Espanol

Saw a new billboard on Nolensville road. WHEW is Spanish? Is this new and aren't they a Franklin based station. Big board by the zoo.

Nock
 
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