Well I did say counter programming. I don't think the Lib Talk format isn't comming back. I do think that a format like WCBS AM with a few local call in shows like in the format of Open Line, The Diane Rhem Show will do better. Stephanie Miller and Ed Schultz will do well in Columbus. Then I don't have to tune into WAIS AM.
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102.5 WHIZ Move in...
- Thread starter xmusicmatt
- Start date
Well, at least two people agree, so there you go.
OhioMediaWatch said:
WillCal suggested that they have a talk format. I said progressive talk is the only TALK format that would stand a chance of being a VIABLE talk format on this frequency.
Even though that format failed twice on two different AM radio stations here, there is a chance it MAY work on a rim-shot FM station like 102.5 FM, if given a chance. It will be interesting to see if this format is viable of a FM radio station here. I hope Gary Richards will give it a try on this frequency and LMA the station. He has always said he wants to get
progressive talk back on the air in the Columbus market in some other form and he SEEMS to be the only person interested in doing so at present, unless he lost that interest.
xmusicmatt said:
I wouldn't be surprised it they DON'T turn the new Columbus signal on by October, 02, 2009.
If they don't have a buyer and/or an LMA worked out by then, I think they MAY ask for special consideration from the FCC because of the bad economy, until a buyer comes along to purchase the station.... They seem to have little interest themselves in running a Columbus radio station anyway, so why lose money when they clam they are doing pretty good in Zainesville with the 102.5 FM frequency.
Any way, this should get pretty interesting in the next few weeks... Stayed tuned!
willcail said:
Sean Gilbow said Gary Richards was in negotiations to purchase WVKO-FM last December. That deal here: http://edschultz.invisionzone.com/index.php?showtopic=46961&pid=690963&mode=threaded&show=&st=0 is not going to happen.
It seems like WVKO-FM will stay Spanish for the foreseeable future because there is no interest in changing it's format to progressive talk.
What is a reasonable price for WHIZ-FM? Without a Columbus studio building, ect?
What format will work on WHIZ-FM?
Also, It's looking MORE and MORE to me like WHIZ-FM will NOT move into Columbus by it's October 2, 2009 expiration date of it's CP. Look
for them to ask for an extension of their CP if nobody purchases the Columbus signal and/or keep the Zainsville tower on the air until the economy
improves. The Columbus tower would be on by now if the local Columbus economy was booming.
gabigley1 said:
I think they will be on before the deadline. They would not already preped the transmitter site if they wanted to post pone I am sure they will be sending their automated country westward soon.
I also didn't realize that WCVZ was a Class B1 -- I thought it was a Class A.
So, Zanesville comes out of this okay, it is losing a Class B station, but will be gaining another Class B1 (WKOV) in addition to WCVZ. Newark also comes out of this okay, losing Class A WNKO but gaining Class B1 WKOV.
Wellston and Jackson lose out, but I think they'll somehow survive with one less country station out there. From the Cincinnati board, it appears that WPAY is going to downgrade. That should open up some opportunities to move a few more signals aruond.
http://www.radio-locator.com/cgi-bin/info?call=WCVZ&service=FM
So, Zanesville comes out of this okay, it is losing a Class B station, but will be gaining another Class B1 (WKOV) in addition to WCVZ. Newark also comes out of this okay, losing Class A WNKO but gaining Class B1 WKOV.
Wellston and Jackson lose out, but I think they'll somehow survive with one less country station out there. From the Cincinnati board, it appears that WPAY is going to downgrade. That should open up some opportunities to move a few more signals aruond.
http://www.radio-locator.com/cgi-bin/info?call=WCVZ&service=FM
inquisitor said:
And while it isn't everyones cup of tea. 89.3 WZNP fills the void that WCVZ left in the Zanesville/Newark area when it was sold to the WHIZ Group. So really the area is still doing well with signals.
xmusicmatt said:
Yeah, remember, WHIZ-FM Baltimore doesn't have to be up and running as a full-fledged, Columbus market station with a new format by October 2nd. They have to get a signal on the air, and it sounds like there is a facility in the process of being put on.
They can just put "Highway 102" on long enough to cover the CP, no?
OhioMediaWatch said:They can just put "Highway 102" on long enough to cover the CP, no?
Better yet, why not just simulcast "Z-92.7 and now, Columbus' new Z-102.5"? Take advantage of the ablility to sell extra advertising until the market rebounds and it's time to sell. I bet if they got real creative, they could run separate spots for Columbus.
They could have a lot of fun with their imaging..."taking a WHIZ in Columbus...the NEW 102.5...."
Rusty Blades said:
I think this has some merit, depending on what their debt service is on the purchase of WCVZ. No extra overhead, all you have to do is hire some sales guys for Columbus. Just wait it out until the market rebounds. And, who knows, maybe they make a ton of money and decide to keep both stations.
I was in Lancaster last night and listened to Z-92.7 for a little, though. Unlike what others on this board say, I thought the play list was not very unappealing. They are going to have to tighten it up a little for this to fly in Columbus.
CatFM said:
CatFM,
You have been a very reliable source of info in the past. I can't see them deciding on what kind of STL to use as causing a major delay in them
hitting the Columbus radio airways. They have had at least a few years to consider that engineering issue so that doesn't make sense.
Do they plan on moving to the Columbus airways by their FCC mandated October 2, 2009 deadline? If not, why not? The station said three years ago, when they were issued a CP to move the station to Columbus, that they must have the Columbus signal operation by October 2, 2009 or they
will lose their CP to move their signal into Columbus. Things have been pretty quiet about this Move in and the deadline is getting closer and closer.
inquisitor said:OhioMediaWatch said:They can just put "Highway 102" on long enough to cover the CP, no?
Better yet, why not just simulcast "Z-92.7 and now, Columbus' new Z-102.5"? Take advantage of the ablility to sell extra advertising until the market rebounds and it's time to sell. I bet if they got real creative, they could run separate spots for Columbus.
Good idea.
Nu_Roo_2 said:inquisitor said:OhioMediaWatch said:They can just put "Highway 102" on long enough to cover the CP, no?
Better yet, why not just simulcast "Z-92.7 and now, Columbus' new Z-102.5"? Take advantage of the ablility to sell extra advertising until the market rebounds and it's time to sell. I bet if they got real creative, they could run separate spots for Columbus.
Good idea.
Agree!
They're going to need new call letters. May I propose:
WHIZ-FM, Zanesville and
WHJZ-FM, Baltimore-Columbus.
Sorry for being such a geek.
WHIZ-FM, Zanesville and
WHJZ-FM, Baltimore-Columbus.
Sorry for being such a geek.
CatFM said:
Given where they are located, it should pump out a pretty good signal over the city, shouldn't it? It is on very, very high ground, probably higher than any elevation in Franklin County.
Sorry, gang, i'm having a hard time seeing a small town, locally focused operation like WHIZ "hiring a few sales guys for Columbus".
I haven't seen one shred of evidence that Hank Littick and company are interested in anything but cashing out the Columbus market signal, and continuing to operate the WHIZ Media Group in, and for, Zanesville.
Even the fact that any sale is presumably up in the air due to the depressed state of the media world in 2009...SOMEONE will take that signal, eventually, though probably at a sizeable discount from what Mr. Littick and company thought they'd get a few years ago.
All the Zanesville gang has to do is get the thing on the air and keep the signal warm long enough to get it into someone else's hands. Is that the same scenario we were looking at pre-recession? Nope, and the road will be more difficult...but again, I can't see the WHIZ folks actively trying to sell the thing in C-bus.
I haven't seen one shred of evidence that Hank Littick and company are interested in anything but cashing out the Columbus market signal, and continuing to operate the WHIZ Media Group in, and for, Zanesville.
Even the fact that any sale is presumably up in the air due to the depressed state of the media world in 2009...SOMEONE will take that signal, eventually, though probably at a sizeable discount from what Mr. Littick and company thought they'd get a few years ago.
All the Zanesville gang has to do is get the thing on the air and keep the signal warm long enough to get it into someone else's hands. Is that the same scenario we were looking at pre-recession? Nope, and the road will be more difficult...but again, I can't see the WHIZ folks actively trying to sell the thing in C-bus.
OhioMediaWatch said:
The point is still that they are only running two formats because they have two signals covering basically the same territory. Turning on the new stick means they don't need two formats anymore. Why not tighten the playlist (which I think is awful), simulcast and see if you can create some value added until the market rebounds?
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