102-7 JSE pickig up more Ocean County advertisers

[JerseyShor]

Heard Mystic Islands Casino ads on the station today...

 

[SoulCrusher]

Heard Mystic Islands Casino ads on the station today...

There's more proof of what I've been saying about Press Communications. Their sales staff just wasn't putting in the effort to reach advertisers. Press executives claimed that G Rock listeners were apathetic, but if they knew anything about alternative rock and its fans, they would know that couldn't be further from the truth. Instead, it was a lack of passion from all but the jocks/programmers that led to G Rock being treated as the red-headed stepchild of the Press organization. If the management and sales team cared even half as much about G Rock as its staffers and listeners, I'm sure this station could have made enough money to stay on the air.

Now, on to Mystic Islands Casino and JSE ... this station must have people that can sell ice to Eskimos working for them. Does JSE even put a signal into the Mystic Islands area? Maybe MIC will succeed in getting some folks in Burlington and Atlantic Counties to make the trek up there, but who knows? JSE is definitely providing a much-needed format to its area, but man, it has one of the most abysmal commercial FM signals around. I'm thinking that this is one of those stations that reaches more fish than people. Heck, even here in Barnegat, a station 100 miles to the north is trouncing the signal of a station that's a mere 30 miles to the south.

 

[JerseyShor]

Now, on to Mystic Islands Casino and JSE ... this station must have people that can sell ice to Eskimos working for them.

A couple years ago JSE did a live remote from one of the summer festivals in Beach Haven as well. And this was while G-Rock was still on the air.

It's obvious that JSE has an audience in Ocean County and makes money in Ocean County, it's just that the Monmouth/Ocean ratings do not represent Ocean County at all.

 

[Up_N_Down_The_Dial]

I'll agree that JSEs signal is not that strong, but if you drive through Atlantic City or Brigantine and check out JSE and compare it to the quality of ZXL they are about the same in signal strength... and really for a 3kw FM against a 38kw FM that's not too bad... obviously ZXLs tower is a bit further away (right outside avalon)... but not that much further... the staff at JSE seems to be doing the very best they can with what they've got...

Regarding the Monmouth/Ocean ratings not representing Ocean that well.... it's the same thing in Atlantic/Cape May... you really don't see a lot of representation for the Cape May ratings...

 

[instigator]

The product JSE is putting out from their morning show, to their playlist ,to their imaging, is so far superior to ZXL that most fans of rock would rather try to tune in JSE than listen to ZXL clearly.....I did the same thing trying to get BOSS 97's singnal clearly when I was growing up..... give em' the product and they will come!!!

 

[MikeF]

If you are comparing distant signals on an average day, JSE gets a little further to the north than TKU does owing to 98.5's first adjacent interference to TKU. It gets further into Ocean than any other Cape May County FM other than ZXL. As you get furthur into Ocean though, Class B Fresh 102.7 in New York really tears it up.

On ducting days though, the Class B interference from New York and Baltimore can cause serious damage to JSE even in Atlantic County.

 

[MikeF]

Heck, even here in Barnegat, a station 100 miles to the north is trouncing the signal of a station that's a mere 30 miles to the south.

Barnegat is about 71 miles from the Empire State Building and about 44 miles from JSE's tower. And we are talking a Class B at very high height vs a Class A at average height. It's not surprising at all that Fresh has a stronger signal in Barnegat.

 

[SoulCrusher]

WJSE is sounding much improved over what they sounded like as "The Ace". They've become a lot more focused and a good Current-heavy approach to alternative rock ... I could do without the Nickelback and Theory Of A Deadman, but I digress. The fact that they have succeeded in reaching Ocean County advertisers, even despite a very limited signal (you start to get static north of Tuckerton, and around Rt. 72 it's a mix of WJSE, Fresh 102.7 and lots of static), indicates that there's a need for an alternative rock format in Monmouth/Ocean, and also that they have some very impressive salespeople.

The fact that JSE is succeeding in attracting listeners at the farthest reaches of their signal also indicates that Press Communication wasn't doing something right with G Rock. There needed to be more advertising, more remotes, and more of an effort to reach advertisers, and I didn't see any of that. They had a terrific station, but there were a lot of people that weren't doing their jobs. I fully blame a lack of passion and enthusiasm for alternative rock on the part of ownership. Many stations (The Hawk comes to mind) can do just fine pulling ratings that were at the same level or lower, but Press claimed that they were "bleeding money" ... this in spite of the aforementioned lack of promotion and advertising presence. I think all the proof is there that the format was not the problem - it's the way the station was run. If Hit 106 doesn't rate well (which could happen - how many Top 40 stations do we need?) and they give G Rock another shot, it would be wise to have someone who isn't an Air Supply fan and has a modicum of passion for alternative rock in charge. And it's also NOT a good idea to abruptly give your popular morning show hosts the boot - don't think for a second that this move didn't have an effect on ratings.

 

[GSP163]

On ducting days though, the Class B interference from New York and Baltimore can cause serious damage to JSE even in Atlantic County.

And forget WJSE's signal on ducting days down in Cape May.....WQSR Baltimore completely over takes them and the only way you get WJSE clearly is within a few miles of the transmitter.....And if you're along the Delaware Bay WQSR comes in like a local (even on normal days WQSR beats up on WJSE along the Delaware)....102.7 WJSE has to have one of the worst signals for a commercial FM in the state with 106.7 WKOE probably having the worst.

 

[Up_N_Down_The_Dial]

On ducting days though, the Class B interference from New York and Baltimore can cause serious damage to JSE even in Atlantic County.

And forget WJSE's signal on ducting days down in Cape May.....WQSR Baltimore completely over takes them and the only way you get WJSE clearly is within a few miles of the transmitter.....And if you're along the Delaware Bay WQSR comes in like a local (even on normal days WQSR beats up on WJSE along the Delaware)....102.7 WJSE has to have one of the worst signals for a commercial FM in the state with 106.7 WKOE probably having the worst.

Here's a list of worse signals in NJ... Not including 106.7 since you already pointed that one out...

WSNQ: http://www.radio-locator.com/cgi-bin/pat?call=WSNQ&service=FM&status=L&hours=U
WAIV: http://www.radio-locator.com/cgi-bin/pat?call=WAIV&service=FM&status=L&hours=U
WCZT: http://www.radio-locator.com/cgi-bin/pat?call=WCZT&service=FM&status=L&hours=U
WILW: http://www.radio-locator.com/cgi-bin/pat?call=WILW&service=FM&status=L&hours=U
WEZW: http://www.radio-locator.com/cgi-bin/pat?call=WEZW&service=FM&status=L&hours=U
WNNJ: http://www.radio-locator.com/cgi-bin/pat?call=WNNJ&service=FM&status=L&hours=U

 

[JerseyShor]

I would remove WSNQ from your list and add WBHX and WMGQ.

WSNQ puts a decent signal into most of Atlantic and Cumberland counties, in addition to being city-grade in almost all of Cape May County.

WBHX station is lucky to make it 15 miles on a good day.

http://www.radio-locator.com/cgi-bin/pat?call=WBHX&service=FM&status=L&hours=U

And WMGQ has first adjacent WOGL only 50 miles away and co-channel WKJY just 45 miles away...

http://www.radio-locator.com/cgi-bin/pat?call=WMGQ&service=FM&status=L&hours=U

 

[GSP163]

While 103.7 WNNJ-FM has a horrible signal to the South & East (it can't even be heard in areas within the red zone) they do have a a pretty good North & West signal....Other area stations like 102.3 WSUS & 106.3 WHCY have far worse signals.

 

[MikeF]

WSNQ puts a decent signal into most of Atlantic and Cumberland counties, in addition to being city-grade in almost all of Cape May County.

"City-grade" coverage is used by the FCC to indicate the "principal community" contour, the 70 dbu contour. For a 3 kw Class A, that's a radius of about 8 1/2 miles. So a station like WSNQ has a city grade contour that covers about 1/2 of Cape May County.

The inner circle of the Radio-Locator maps is the 60 dbu contour, which for a class A is its FCC "Protected Contour".

 

[nd2023]

WAIV has a bad signal in normal conditions, but when the tropo hits, 102.3 covers most of the state and eastern Long Island. Magic 98.3 doesn't have that bad of a signal, it can be heard 35 miles south and in Manhattan, and 50 miles northwest. Most of the crappy Cape May signals are easy catches in most of south Jersey during tropo. 105.5 Kiss FM is probably the worst signal.
96.9 WFPG and SoJo 104.9 have the best signals. Both are regularly heard south of I-78 in the summer. In fact, I've seen buses in north Jersey advertise SoJo 104.9.
If a format is rare and fans are passionate, like alternative and dance, people will listen through static. But in summer, there's an average of one strong tropo opening a week, so that will hurt WJSE's local coverage, but will bring WJSE to places it usually never reaches.

 

[Xpatriate]

Now, on to Mystic Islands Casino and JSE ... this station must have people that can sell ice to Eskimos working for them.

Or maybe JSE is a "throw-in" on an MGM combo-package.

 

[ccuphl]

Now, on to Mystic Islands Casino and JSE ... this station must have people that can sell ice to Eskimos working for them.

Or maybe JSE is a "throw-in" on an MGM combo-package.

Yes, exactly. They runs ads all the time on WMGM. WJSE is a bonus or part of a package, not the result of its format (seriously, how many people do you think listen to WJSE in, say, Cape May Court House, who will drive 50 miles to get to a neighborhood bar in Little Egg Harbor?).