Antoine Davis was let go from 102 KBLX
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102.9 kblx cut
- Thread starter shutupandlisten
- Start date
Someone in the KNBR/Cumulus thread also pointed out the KBLX RIF. Just to be clear, KBLX is Bonneville, not Cumulus. Co-owned with KOIT, KMVQ and KUFX. (Cumulus owns KNBR-A/F, KTCT, KGO, KSFO, KSAN.)
Street Novelist
Banned
Man, what a bad day for the Bay! First Tommy T, now Antoine Davis...just sad
Antoine Davis Exits KBLX
After over 20 years across three stints, Antoine Davis has exited middays at Bonneville Adult R&B 102.9 KBLX San Francisco
radioinsight.com
Davis says: "I’ll miss speaking those iconic call letters 'KBLX'”.
That's rich, because hosts saying "KBLX" seems to be verboten now. For months, "KBLX" is only said in a rushed recorded top-of-the-hour ID. The rest of the time it's always "102.9" with the music leaning more classic hip-hop than the old mellow "soft and warm quiet storm" tunes 'BLX was associated with for years.
Perhaps Antoine was too soft and too warm?
That's rich, because hosts saying "KBLX" seems to be verboten now. For months, "KBLX" is only said in a rushed recorded top-of-the-hour ID. The rest of the time it's always "102.9" with the music leaning more classic hip-hop than the old mellow "soft and warm quiet storm" tunes 'BLX was associated with for years.
Perhaps Antoine was too soft and too warm?
"The quiet storm" delivery was great, 20 years ago. With competition from streaming listenership and all the other distractions, station ID needs to be more about where to find you and less about slogans. With PPM, station IDing other than frequency (where to find you) is nearly unnecessary.
Brand is everything, regardless of platform. The less your brand stands out, the less memorable it will be in a crowded field.
What the classic KBLX had was iconic. It stood for something, and even if you weren't always listening, you generally knew what it was and what it stood for. Harder to do these days.
What the classic KBLX had was iconic. It stood for something, and even if you weren't always listening, you generally knew what it was and what it stood for. Harder to do these days.
Street Novelist
Banned
more like 30 years ago
- Status