charles123 said:
I actually miss that stuff. I was in high school and college in the 90s so that's right in my wheelhouse. Give it 5 more years and KLUV will be playing it.
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102.9 NOW
- Thread starter sox fan matt
- Start date
I actually miss that stuff. I was in high school and college in the 90s so that's right in my wheelhouse. Give it 5 more years and KLUV will be playing it.
I agree..Being in high school back in the 90's makes me miss all of that..I wish we had GenX radio here..I listen to the one in Tulsa on iheartradio a lot.
Wow finally Amp is comming to Dallas goodbye Kiss and I 93
Maybe goodbye to I-93..KISS is way to legendary here for too much damage to be done to them
102.9 was one of my favorite larger market Hot AC's for years. Hot AC overall has become more and more CHR like over the past 5 years - I don't see that they've made much change musically (just now) at all - look at Hot AC's like Y98/St. Louis, Mix/Chicago, Q104/Cleveland, Mix/Baltimore, etc...
I'm really surprised it's taken this long. KISS FM has been killing it for a long long long time, with no real competition. It's not like CChan has a patent on Rhianna, Flo Rida, and LMFAO teenage disco pop. Didn't 93.3's numbers like double or triple since the flip to CHR? The current I 93 format has driven more listeners to that frequency than it's seen since when?
M
MikeShannon914
Guest
I'm not sure why CBS would change the "Mix" handle on KHMX in Houston because Clear Channel changed KDMX's handle in Dallas. [/quote] KHMX *was* a Clear Channel station. Like with Jack, any radio owner can "subscribe" to the format, not just a CBS station (or ABCitadumulus, whoever the hell owns the Jack rights.) Is it too much of a stretch to think that there's some formula (let alone consistent imaging and production support) that CBS had to agree to at purchase time, to keep the Mix name? And if the Mix format/name is being phased out, I'd guess there won't be any more "support" for it from CC? So sure, I think there's some validity to my observation. Carry on.txchipk said:
There are "Mix" stations all over the country. CC owns a lot of them, but I'm pretty sure they don't own the name. There's one in Baltimore (CBS), Houston (CBS), Raleigh-Durham (local), Charleston, SC (local), Asheville, NC (Saga) Kansas City (Wilks), Columbus (Saga), etc. It's not a trademarked brand like MOViN (Alan Burns), Jack-FM (Sparknet), etc.
It's no different than stations that call themselves Kicks, Kool, Magic, Lite, Rock, Sunny, B, Z, Q, etc. Who knows how many operators have Magic's and Lite's. There are probably some individual stations that may trademark unique names, though.
I don't think the change from Mix in Dallas has anything to do with Mix in Houston. CC could drop it from all of their stations and Houston wouldn't be affected unless, of course, they wanted to drop it. CBS can do whatever the heck they want with the name, as far as I know.
It's no different than stations that call themselves Kicks, Kool, Magic, Lite, Rock, Sunny, B, Z, Q, etc. Who knows how many operators have Magic's and Lite's. There are probably some individual stations that may trademark unique names, though.
I don't think the change from Mix in Dallas has anything to do with Mix in Houston. CC could drop it from all of their stations and Houston wouldn't be affected unless, of course, they wanted to drop it. CBS can do whatever the heck they want with the name, as far as I know.
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MikeShannon914
Guest
OK, point taken. I just didn't appreciate the flippant response I got earlier. Jack is a franchise; Young Country was a franchise; who's to say that Mix isn't, or wasn't? When the Mix idea was conceived in the early 90s by Shamrock/Disney (or Nationwide?) it was actually innovative...right down to the call letters-kDmx (D for Dallas) and kHmx (H for Houston.) Today, sure, it's as worn out as Q- or Z- or Magic- or Oldies-something.
KHMX *was* a Clear Channel station. Like with Jack, any radio owner can "subscribe" to the format, not just a CBS station (or ABCitadumulus, whoever the hell owns the Jack rights.) Is it too much of a stretch to think that there's some formula (let alone consistent imaging and production support) that CBS had to agree to at purchase time, to keep the Mix name? And if the Mix format/name is being phased out, I'd guess there won't be any more "support" for it from CC? So sure, I think there's some validity to my observation. Carry on.MikeShannon914 said:
[/quote]
The "Mix" name isn't trademarked or a service...no more than a station calling itself "Fox", "Wolf", "Q", "Magic", "Lite", etc. CBS bought KHMX in 2009 with KLOL from Clear Channel. CBS doesn't program it based on direction from Clear Channel. If anything, the new "102-9 Now" has taken a page from KHMX. KHMX long jettisoned any gold and has been all currents for some time. Sister CBS WWMX "Mix 106.5" Baltimore as well... KDMX is just finally adjusting to what hot ACs in other markets have been sounding like for some time. It was way behind the trend...
MikeShannon914 said:
Nationwide launched KHMX in the summer of 1990 after it was dance KNRJ (with a brief couple of weeks as modern rock "96.5" between) and it was pretty innovative...rock-skewing hot AC. KMGC changed to KDMX in May 1991 and was actually not innovative. It wasn't hot AC...it was a re-branding of the AC format. Other than the name, "Mix 102.9, the Best Mix of the 70s, 80s, and 90s" musically and presentation-wise held little in common with KHMX other than the "Mix" name. KDMX shifted towards hot AC around 1994. After Clear Channel got the Nationwide stations, their playlists and sounds converged.
As I recall, Mix 102.9 actually lost about half the audience it had as Magic 102.9. It was mired in the low 1 share range for a year or two while KMGC was usually in the mid 2 share range. When it was new, KDMX was the only station Oldies 94.9 and Star 105.3 could consistently beat!
However, you're right, Chip, it wasn't nearly as innovative as KHMX. While it dropped the "Lite Jazz" Magic 102.9 would insert into the playlist after 7 PM, it was mostly a rehash of the old format, though most of the former Magic listeners I knew said it just didn't sound right and went to KVIL.
By the way, I still think of 102.9 as Magic because I see posters for an event KMGC sponsored in the mid-80's everytime I visit the restroom at a Chili's franchise!
However, you're right, Chip, it wasn't nearly as innovative as KHMX. While it dropped the "Lite Jazz" Magic 102.9 would insert into the playlist after 7 PM, it was mostly a rehash of the old format, though most of the former Magic listeners I knew said it just didn't sound right and went to KVIL.
By the way, I still think of 102.9 as Magic because I see posters for an event KMGC sponsored in the mid-80's everytime I visit the restroom at a Chili's franchise!
Kent said:
In Persons 25-54, KMGC had a 2.4 share average for its last four full books (Spring 1990 - Winter 1991)
During its first four full books, KDMX had a 3.6 share average (Summer 1991 - Spring 1992)
KDMX never fell below a 2 share in P25-54 (or P12+ for that matter). The last time the 102.9 frequency was below a 2 share in either demo was during KMGC's final full book (Winter 1991) - 1.7 share in P25-54 and 1.4 in P12+.
In fact, Mix's early success help push KRSR (Star 105) out of the format in January 1992 as "Young Country".
Back when KMGC flipped to KMGC in mid-May 1991, it was amazing how many AC variants the market had -- AC KDMX, AC KVIL 103.7, soft AC KLRX 97.9 "Lite 97.9", soft AC KMEZ-FM 107.5, "new AC" KOAI 106.1 "106.1 the Oasis", nearly hot AC KRSR 105.3 "Star 105", plus Christian AC KLTY 94.1 (certainly then and even more now a player in this audience space).
KMEZ left first -- flipping to mellow classic rock KCDU "CD107.5" a little less than two months later. KRSR went "Young Country" the following January.
I wonder if the presence of KRSR, though not a ratings threat by any stretch, kept Nationwide from doing a hot AC format like KHMX and instead just launching a more traditional AC at the time? Who would have thought in 1991 that a still vibrant KVIL would one day take the "Lite" handle and be equally as uninspired as KLRX was?
KMEZ left first -- flipping to mellow classic rock KCDU "CD107.5" a little less than two months later. KRSR went "Young Country" the following January.
I wonder if the presence of KRSR, though not a ratings threat by any stretch, kept Nationwide from doing a hot AC format like KHMX and instead just launching a more traditional AC at the time? Who would have thought in 1991 that a still vibrant KVIL would one day take the "Lite" handle and be equally as uninspired as KLRX was?
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CHR_FAN_TX said:
LibertyNT said:
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charles123
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Shelly Wade is gone
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