102 JAMZ Orlando

[ShawtyBlack_ATL]

Decided to stream them tonight around 10pm and boy have things changed. I remember them being str8 hip-hop and R&B. Now, things sound more Pop and Rhythmic.

 

[younglee981]

yep..trying to keep up with power 95.3

 

[kilamanjero]

Yeah ShawtyBlack_ATL, I've been monitoring WJHM for a minute and it is looks like a Greek tragedy if I ever seen one. The station is being programmed to chase after a Cox-owned rhythmic, and that is truly sad. Reggie Rouse needs to clear house at that station and quickly because they are even in the ratings basement consistently around 16th in overall 6+ in November.

Their playlist selection is dysfunctional has no real direction as to whom they are trying to attract or keep as their main demographic. From my assessment is likely 12-24 year multiracial group of females with 18-34 blacks being the secondary demographic group. The Rickey Smiley Morning Show throws off this demographic target. I think their best bet is to go local at this point and rebuild themselves like WPGC did and find their niche then re-add urban songs afterwards to better position themselves as alternative to both Power 95.3 and Star 94.5. Otherwise, this station needs to just flip.

 

[ShawtyBlack_ATL]

Yeah ShawtyBlack_ATL, I've been monitoring WJHM for a minute and it is looks like a Greek tragedy if I ever seen one. The station is being programmed to chase after a Cox-owned rhythmic, and that is truly sad. Reggie Rouse needs to clear house at that station and quickly because they are even in the ratings basement consistently around 16th in overall 6+ in November.

Their playlist selection is dysfunctional has no real direction as to whom they are trying to attract or keep as their main demographic. From my assessment is likely 12-24 year multiracial group of females with 18-34 blacks being the secondary demographic group. The Rickey Smiley Morning Show throws off this demographic target. I think their best bet is to go local at this point and rebuild themselves like WPGC did and find their niche then re-add urban songs afterwards to better position themselves as alternative to both Power 95.3 and Star 94.5. Otherwise, this station needs to just flip.

I totally agree. X-102.3 in West Palm sounds more Urban nowadays than 102 JAMZ. Do you think CBS would flip them to Urban AC to battle STAR 94.5 and give up on POWER? Clear Channel did that move in Miami and failed!

 

[kilamanjero]

Yeah ShawtyBlack_ATL, I've been monitoring WJHM for a minute and it is looks like a Greek tragedy if I ever seen one. The station is being programmed to chase after a Cox-owned rhythmic, and that is truly sad. Reggie Rouse needs to clear house at that station and quickly because they are even in the ratings basement consistently around 16th in overall 6+ in November.

Their playlist selection is dysfunctional has no real direction as to whom they are trying to attract or keep as their main demographic. From my assessment is likely 12-24 year multiracial group of females with 18-34 blacks being the secondary demographic group. The Rickey Smiley Morning Show throws off this demographic target. I think their best bet is to go local at this point and rebuild themselves like WPGC did and find their niche then re-add urban songs afterwards to better position themselves as alternative to both Power 95.3 and Star 94.5. Otherwise, this station needs to just flip.

I totally agree. X-102.3 in West Palm sounds more Urban nowadays than 102 JAMZ. Do you think CBS would flip them to Urban AC to battle STAR 94.5 and give up on POWER? Clear Channel did that move in Miami and failed!

I doubt it because CBS steers clear of launching UACs these days for a number of reasons. If they flip it will be non-urban leaning format altogether.

Most of the time they see a bigger bang for their buck with a rhythmic (Wild 94.1) or urban-leaning rhythmic (like X102.3, Hot 93.7, and WPGC) because they can attack (revenue and ratings) both urban and CHR stations all at once. CBS sees the advantage of attacking both stations in Orlando, and they actually was making better headway when they were an urban-rhythmic hybrid under Michael Saunders helm. Neither station Star or Power is individually that strong rather working against 102 Jamz because it high turnover and lack of a strong PD for them for the last few years. Syndication just doesn't fit the station at all, so they need to go back local because they are the only one in the group that is a non-UAC that does. It might be time for them to attempt lure Steve Mann back from Cox after letting him go back in the mid 2000s or a successful programmer like Robert Scorpio, whose urban-rhythmic style might work for Orlando considering is a less crowded market here compared to DC.

 

[Word!]

I remember when 102Jamz was ontop of the market. and they said Power had no chance when it flipped from dance to hip hop.

just goes to show heritage means nothing sometimes when you have ridiculous programming.

 

[kilamanjero]

I remember when 102Jamz was ontop of the market. and they said Power had no chance when it flipped from dance to hip hop.

just goes to show heritage means nothing sometimes when you have ridiculous programming.

Actually, their programming wasn't the problem. It was CBS let Steve DeMann go right b4 the market had PPM introduced. Power is programmed like a bad joke. Sounds mighty familiar doesn't it...

 

[hiphopRadio]

power 95.3 is also a joke in Orlando. Their beating 102jamz by default plus the new leader for pop music there is WXXL-FM in latest ratings.

 

[kilamanjero]

power 95.3 is also a joke in Orlando. Their beating 102jamz by default plus the new leader for pop music there is WXXL-FM in latest ratings.

NONE of Cox's stations that target younger demographics are ever worth listening to. They took Miami's heritage urban, WEDR "99 Jamz", and made it into an out-of-whack jukebox with personalities with extremely limited breaks to even talk. They made things worst to syndicate mornings to Ricky Smiley. Florida cities like Miami and Orlando are ripe for CBS to pull more stunts and dominate Cox than ever when it comes to the hip-hop, R&B, and crossover music listening, 18-34 multicultural demographic, but they have yet to get it together and strike.

 

[hiphopRadio]

Kilamanjero i agree with you about Cox Stations who claim their "Hip-Hop". I listen to power 95.3 at times, and i feel their playlist is more pop then they throw in throwbacks from early 2000's. They are also slow with adding new music, and tend to play recurrent music more after it was already hot last year. My other problem with that station their is barely any mix-shows except for Sundays but that sound like a pop playlist they play. The station is obviously winning in the ratings so they really do not have to fix anything. As for102 jamz the hired a new mid day women plus she will be the music director. Maybe she will but them in a different direction.

 

[kilamanjero]

Kilamanjero i agree with you about Cox Stations who claim their "Hip-Hop". I listen to power 95.3 at times, and i feel their playlist is more pop then they throw in throwbacks from early 2000's. They are also slow with adding new music, and tend to play recurrent music more after it was already hot last year. My other problem with that station their is barely any mix-shows except for Sundays but that sound like a pop playlist they play. The station is obviously winning in the ratings so they really do not have to fix anything. As for102 jamz the hired a new mid day women plus she will be the music director. Maybe she will but them in a different direction.

Yep, that sounds exactly like 95.7 Jamz in Birmingham, another Cox property. People complain about those same things and how the station doesn't add new music in timely manner and constantly power spinning year old songs as though they are hot. Hopefully, Melony Torres will bring some life back to 102 Jamz and bring back actual urban music to the station. I see they still have to fill the position of PD, which will be true barometer of the station's direction.

 

[hiphopRadio]

i really hope 102Jamz stick with Hip-Hop with a little Latin flavor since its Orlando. As For Cox Urban you are right their are all the same. I do not think at times Steve Demann is even even running the station because i thought after he got hired he would of made it more a party like station. i Feel his Boss Jason Kidd (it might be the wrong name) from Atlanta is calling the shots. i believe if it was up to him he would of added new music faster also more mixshows. Power 95.3/98.7 kissFM old PD Jill Strada went to Power96 Miami added new music quick, and more mix-shows.

 

[ShawtyBlack_ATL]

Man, 102 JAMZ was the buisness traveling to Miami on memorial Weekends. I'd remember them mixing and keeping it crunk on our ride along the Turnpike to I-95. Once we recahed Palm Beaches, CBS' X-102.3 took over and jammed into Ft Lauderdale. Once in the MIA, 99JAMZ, POWER 96 and 103.5 THE BEAT were all hype. WHAT HAPPENED TO FLORIDA RADIO????

 

[hiphopRadio]

i am guessing a lot of cutbacks, and corporate mess going on especially at CBS, and Cox. 99 jamz have no competition in that market so their winning by default.

 

[only1moore]

Well, having seen their playlist, they might as well start copying their sister station in Phoenix because they're now adding Dance tracks like Avicii's "Levels" (and yes they're also playing the similar sounding Flo Rida's "Good Feeling" as well).

 

[kilamanjero]

Well, having seen their playlist, they might as well start copying their sister station in Phoenix because they're now adding Dance tracks like Avicii's "Levels" (and yes they're also playing the similar sounding Flo Rida's "Good Feeling" as well).

Honestly, Orlando is in need of a true urban-leaning rhythmic or 'chrurban' that spins hip-hop like sister stations Hot 93.7 and WPGC, but can compete with Star 94.5 because that 15.6% black audience is being seriously under-served at the moment. If 102 Jamz adds anymore pop music then will likely lose the rest of their black audience altogether. The booming Jamaican and Haitian population is also booming, so the percentage of the blacks in the region might actually increase in coming decades.

Also most of the Latinos in Orlando are Puerto Ricans. They actually do listen to urban music but also enjoy some other stuff as well. 102 Jamz should just respond by adding of more crossover songs in the mix of their core urban playlist. It wouldn't hurt to see them add a reggaeton and reggae specialty shows while sprinkling this into their weekend mix shows like sister station in Hartford does.

If CBS can get some solid management for 102 Jamz that understands this, the least of their worries will be Power 95.3. It will flop on its own.

 

[hiphopRadio]

kilamanjero You are totally right about having a specialty show on weekends for the Latino, and Caribbean community in Orlando. Also you are right about just letting power 95.3 flop by itself because if that station was in any other market they would of tank by now. in the latest ratings their ratings been falling. The last thing next month is NBA All Star Weekend in Orlando Hopefully these stations Make it a mix-show weekend.

 

[hiphopRadio]

Jay Love a 18 Year Veteran is out, and Rickey Smiley for a search of a local morning show.

 

[kilamanjero]

Jay Love a 18 Year Veteran is out, and Rickey Smiley for a search of a local morning show.

Damn! They have dumped all of the original staffers at of the urban/CHRurban-version of 102 Jamz with Jay Love's exit. I do wonder why they didn't move him back to afternoons, where he was before they moved him to middays (which was just an odd move).

As I said Rickey Smiley was doomed from the start on this station. I have a feeling Reggie Rouse made this administrative decision from Atlanta on that syndication termination for the station in lieu of something live and local in the morning (as the other CBS urban and CHRurban properties). 102 Jamz needs to start a fresh and new with a local morning show and find a musical focus to combat that garbage on the Cox properties.

 

[hiphopRadio]

I think they are going to become a ChR-urban based on the music i see them playing now. a local morning show, and younger DJ will probably beat power 95.3. Power 95.3 is already going down in their latest ratings recently.