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103.1 The Wolf is doing quite well for itself so far!

M

MarkW

A 3.1 share - not bad!

radioinsight.com

Nassau/Suffolk (Long Island)

Nielsen Audio PPM Monthly Ratings Nassau/Suffolk (Long Island) NY (Market #21) Population: 2,528,900 Black: 255,000 – Hispanic: 521,700 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio...
radioinsight.com radioinsight.com
 
MarkW said:
A 3.1 share - not bad!

radioinsight.com

Nassau/Suffolk (Long Island)

Nielsen Audio PPM Monthly Ratings Nassau/Suffolk (Long Island) NY (Market #21) Population: 2,528,900 Black: 255,000 – Hispanic: 521,700 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio...
radioinsight.com radioinsight.com
Click to expand...
Largest share for any country station on LI since 1995 (WYNY)
 
It's because it's a new station, once the honeymoon wears off, and the "oh wow" listeners go back to their lives, it will stay in the 2's. I can't listen because to me that is not country music, I liked it in the 90s, but now it's rap country and the same sounding songs over and over.
 
Beanzradio said:
It's because it's a new station, once the honeymoon wears off, and the "oh wow" listeners go back to their lives, it will stay in the 2's. I can't listen because to me that is not country music, I liked it in the 90s, but now it's rap country and the same sounding songs over and over.
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With exaggerated and auto-tuned Southern "twang" accents.
 
But that's the same kind of country music that's doing well all over the country, generally speaking. Somebody must like it. They sure do in the South, where you'd expect them to, but look at how well it's doing in Philadelphia, Buffalo, Hartford, Portland (Maine), etc., etc. Why would you expect its numbers to crater on Long Island, besides "It's not the kind of country music I liked in the '90s" or "It's Auto-Tuned," the latter of which, I would wager, goes on in a surprising amount of music you like, in most genres that feature vocals?
 
CTListener said:
But that's the same kind of country music that's doing well all over the country, generally speaking. Somebody must like it. They sure do in the South, where you'd expect them to, but look at how well it's doing in Philadelphia, Buffalo, Hartford, Portland (Maine), etc., etc. Why would you expect its numbers to crater on Long Island, besides "It's not the kind of country music I liked in the '90s" or "It's Auto-Tuned," the latter of which, I would wager, goes on in a surprising amount of music you like, in most genres that feature vocals?
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Because has history has shown us, country doesn't fly on the island, there are now TWO stations flying the country flag and neither one has any huge ratings. I worked country many years ago and its a tough sell, most of the merchants we went to thought that country followers were white trash and didn't have money. I remember that a certain country bar in Nassau sold more water than drinks. Again the "oh wow" something different factor is the reason for the ratings. Country may be doing well in the towns and cities you mentioned, although Buffalo surprises me, because of the demographic. My comment wasn't on the auto tuned vocals, that's someone else. I listened to the WOLF this morning on my drive into my office, I lasted about a half a song, not my thing!
 
The station has basically doubled it's share as a classic hits station. They did their research, they knew there was a market for a currents-based country station in the area, and they made the change. The thing with currents-based country is it's a variety format, with elements of classic country and modern country. So there's something for everyone. The demos are usually very good, with a slight edge to women in their 30s & 40s.

Beanzradio said:
Because has history has shown us, country doesn't fly on the island,
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That's really not true. The stereotypes you have about the country audience don't apply today. This station will sell better than classic hits. From what I hear, they've already improved their billings. You don't like it. That's OK. Lots of other stations on the dial for you. But don't take your personal taste and try to ascribe it to everyone else.
 
Thanks, but those "stereotypes" were not mine, just telling you what we went through when I was at another station near Long island (NJ) that played country. Sell better than classic hits?? That's possible because MAXX was a dud, so yeah that's possible. Other stations on the dial?? Really??? Gee I didn't know that ;).I guess I am not allowed to like something and post it on a public forum, I wasn't trying to ascribe anyone into doing anything, its amazing what people will read into. I said I didn't like it, if you like, then float on, listen all you want.
 
The Wolf has reached #9 on Long Island in the overall ratings in about two months, despite a mediocre signal which is weak in considerable portions of Nassau County and the north shore. There is also some interference in parts of Nassau County from a translator of Christian station The Bridge, in NJ.
 
But don't take your personal taste and try to ascribe it to everyone else.

These are your words telling me what to do, no? You didn't stop me, and you won't, but these are a directive from you!
 
Beanzradio said:
It's because it's a new station, once the honeymoon wears off, and the "oh wow" listeners go back to their lives, it will stay in the 2's. I can't listen because to me that is not country music, I liked it in the 90s, but now it's rap country and the same sounding songs over and over.
Click to expand...
One of those things I do not understand is why no one in NYC, NJ or Philly is doing a classic country format, You would think just as many (if not more) people would want to hear the icons of country music (Willie, Dolly, Waylon, Reba, Cash, etc.) over today’s pop & hip-hop influenced pseudo-country.
 
SoulCrusher said:
One of those things I do not understand is why no one in NYC, NJ or Philly is doing a classic country format, You would think just as many (if not more) people would want to hear the icons of country music (Willie, Dolly, Waylon, Reba, Cash, etc.) over today’s pop & hip-hop influenced pseudo-country.
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I love classic country, but I’m 71. Advertisers like younger demos who prefer modern country.
 
I don't know how to say this and avoid being political. Suffolk County, where the Wolf is broadcasting, has changed in recent years it increasingly feels culturally different from the rest of the NYC market. Its new format seems to be a good fit.
 
I also think they would do better by adding HD. Not only would it improve the sound quality but they would have the ability to add a secondary country channel.
 
The W247AQ translator on 103.1 FM, carrying Christian talk station The Bridge, received F.C.C. permission to triple power to 99 watts. It seems that it is interfering even more with The Wolf in the western section of its signal area than in the recent past,
Does anyone know whether the translator has already increased its power?
 
SoulCrusher said:
One of those things I do not understand is why no one in NYC, NJ or Philly is doing a classic country format, You would think just as many (if not more) people would want to hear the icons of country music (Willie, Dolly, Waylon, Reba, Cash, etc.) over today’s pop & hip-hop influenced pseudo-country.
Click to expand...
that's where The Wolf could provide that missing format by enabling HD and using HD2 for a Classic Country station.
 
Anecdotal to be sure, but still a thumbs-up to the female listener mystique ......
A gal I dated had her radio going off to a country station one day. Puzzled, I asked her 'Since when do YOU ....' , and she said she came across it and liked it. She was about 25 at the time. On Long Island. She had on 94.3.
Previous to Country, she was into AoR, Led Zeppelin in particular.

Gotta figure that since Country Music has been around for so long -- I understand it was an amalgamation of German-Irish musics, or German-Scots, somewhere around West Virginia -- that it has more divisions and evolutions (and DE-volutions) as Rock and Roll or The Standards underwent. My kid sister thinks that true Country was Tanya Tucker and the Statler Brothers. Her older brother thinks of Don Gibson, Loretta Lynn and the 'sweet Nashville' stuff circa 1970. Our older cousin considers anything more recent than Webb Pierce, Kitty Wells and Ernest Tubb as sellout. Then you have the Outlaw-locution purists .... Willie, Waylon, Hank Jr .... Fast forward to the WHN days of Kenny Rogers and the Eagles......
I kind of tuned out after Bailey & The Boys, around the late 80's, lol. But the magic of the sound always has been captivating to me. AoR groups like Poco, Pure Prairie League, early Loggins & Messina/Eagles/Fogelberg, make for a swell to-each-their-own home library of classics, eh?
.
 


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