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103.3 Amp Radio Birthday Bash
- Thread starter ssetta
- Start date
NHRadio said:
It must still test well after all these years. At least "Brown Eyed Girl" is finally showing its age and fading out of the format. Most stations aren't playing "Light My Fire" anymore, either.
I wonder what the moldiness distribution is for oldies. Is it Gaussian (everyone agrees that some songs are played out, other songs have few detractors, and the rest are somewhere in between), or somewhat flatter (for most songs, roughly a third of oldies listeners want to hear it, a third are indifferent, and a third hate the song)?NHRadio said:
TRF said:
If you read the postings of David Eduardo (Gleason) and Michael Hagerty to these forums, you'll know that auditorium testing eliminates songs with high negatives, so the songs you hear on classic hits stations, assuming the station has done research or has access to others' research, all get a ton of positives and very few if any negatives. Burn-out is a term unfamiliar to the average listen-at-work-and-during-the-commute passive listener. All that listener knows is that he/she likes a certain bunch of songs and enjoys hearing them played on the radio. Not being a variety-obsessed oldies geek, if he/she liked "Black Water" yesterday, he/she certainly will like it again today.
Agreed but...
Playing even those high testing songs in a poor rotation will result in burn. We've all heard stations who play the same songs at the same time of day. WROR was a big offender in the late 80s. It was on during one of my "real jobs" and I got to know what hour(s) certain tunes would play. It was maddening.
Playing even those high testing songs in a poor rotation will result in burn. We've all heard stations who play the same songs at the same time of day. WROR was a big offender in the late 80s. It was on during one of my "real jobs" and I got to know what hour(s) certain tunes would play. It was maddening.
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