So your saying Madera residents do not get diaries, Fresno Metro goes right the San Joaquin River and Madera Rancho are right on the otherside, also Madera has 3 radio stations that serve Fresno, Univision KLLE 107.9 & KRDA 92.1, and Lotus KHIT 107.1.
The 4-book MSA survey is only Fresno County; that includes the continuous measurement monthly data.
Spring and Fall bring TSA books. That data is not often used for sales, although the big coverage stations do present it at agencies. The TSA map is here....
