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103.7 fm

M

mrtexmex2007

Guest
Alot of people in this blog are always talking bad about this station, about how it should go back to Beaumont tx. But what would happend if it switch to a Spanish Language format? Would you guys leave this station alone or would you all be bad mouthing this station??
 
Houston does not need another spanish station rim shot or not
I think your trying to get every station in Houston or any station within 40 miles to go Spanish
 
if it was spanish it would be blasted even worse for having another redundant format not needed in Texas.
 
mrtexmex2007 said:
Alot of people in this blog are always talking bad about this station, about how it should go back to Beaumont tx. But what would happend if it switch to a Spanish Language format? Would you guys leave this station alone or would you all be bad mouthing this station??
Click to expand...

Dude, any other spanish station, whether it be on 103.7 or not, would be bad-mouthed because HOUSTON DOESN'T NEED ANYMORE SPANISH STATIONS!!!

Speaking of spanish stations, anyone been watching Mega's numbers lately?? If they drop any lower, CBS will say bye-bye to it.
 
I for one actually like the format of the station. Sure, they really need to re-image their jingles and take out all "Jack FM" monikers. I did notice their RDS (as well as KRBE) is off. The new to gold ratio should be tweaked a little; there's a few 70s clunker songs that don't belong but other than that, I enjoy the music a whole lot. Besides pure AAA formats, I have never heard stuff like "Road to Nowhere" by Talking Heads or "Games Without Frontiers" by Peter Gabriel on any t-radio station, nor Eric Hutichinson, Death Cab For Cutie or Gomez.


Alternative is the new classic rock and classic rock is the new oldies.
 
We only have 7 well 8 with Radio Aleluya, so yeah we only have 8 fm spanish stations, we need one more. I know u dont agree with me but we do need one more.
 
As much as many of you will hate to admit it, a Hispanic targeted format would probably be the best thing for 103.7, as the heavily Hispanic east end of Houston is where the signal is best. Or, as I have beaten the drum before, a spot for the first Vietnamese language station on FM (a niche format could possibly overcome signal liabilities.)

Reminder: Hispanics=growth market, Anglos=shrinking market. Not a political statement, just the facts.

That aside, I don't see the current format lasting. Yes, they play a lot of material that doesn't usually get airplay, but I'm afraid Houston simply isn't the right market for Adult Alternative. And the muddled imaging doesn't help...why haven't they dumped the "Jack" references and come up with a new name? Yeah, I know that PPM's make branding somewhat irrelevant, but you would think Cumulus would do a better job of positioning the station.
 
You're not keeping up with the trends. Black= Hispanic= White= Losing markets.

Have you really seen the latest demographic trends?

Mixed-race people are the wave of the future. They're eclipsing all previous demos today, according to our govenment's census figures.

The Obama administration is the wave of the future. Not black, not white, not "Hispanic." Mixed.
 
mrtexmex2007 said:
We only have 7 well 8 with Radio Aleluya, so yeah we only have 8 fm spanish stations, we need one more. I know u dont agree with me but we do need one more.
Click to expand...

Wrong. This is the United States of America, in which our official language is ENGLISH. 8 Spanish FM's in Houston is completely overkill. Get a CD player, or learn the language.
 
mr.ric said:
mrtexmex2007 said:
Alot of people in this blog are always talking bad about this station, about how it should go back to Beaumont tx. But what would happend if it switch to a Spanish Language format? Would you guys leave this station alone or would you all be bad mouthing this station??
Click to expand...

Dude, any other spanish station, whether it be on 103.7 or not, would be bad-mouthed because HOUSTON DOESN'T NEED ANYMORE SPANISH STATIONS!!!

Speaking of spanish stations, anyone been watching Mega's numbers lately?? If they drop any lower, CBS will say bye-bye to it.
Click to expand...

Agreed, we need no more Spanish. MEGA has fallen into the same pattern that THE BOX and MAJIC, and many other stations have fallen into... severe repetitiveness. Except, it's even worse on MEGA. I hear stuff on there that I heard two years ago in medium-to-heavy rotation. I keep hoping CBS will go in another direction with this station. It is very poorly programmed.
 
sdh483 said:
I for one actually like the format of the station. Sure, they really need to re-image their jingles and take out all "Jack FM" monikers. I did notice their RDS (as well as KRBE) is off. The new to gold ratio should be tweaked a little; there's a few 70s clunker songs that don't belong but other than that, I enjoy the music a whole lot. Besides pure AAA formats, I have never heard stuff like "Road to Nowhere" by Talking Heads or "Games Without Frontiers" by Peter Gabriel on any t-radio station, nor Eric Hutichinson, Death Cab For Cutie or Gomez.


Alternative is the new classic rock and classic rock is the new oldies.
Click to expand...

This.



Well, except for the Peter Gabriel.
 
I don't think Houston needs another Spanish station, but I do agree with Mediafrog's statements. I think the problem is more of a format issue than anything. 3 Reg-Mex stations, 3 Spanish CHR/Hot AC stations. If you count 96.9, that's 4 Reg-Mex stations. Sure, they're slightly different in music selection but that's 4 Reg-Mex outlets! Yet, we have no active rock, AAA, oldies or dance.

Just curious MrTexMex, what Spanish formats do you think Houston is lacking?
 
distortion1 said:
Wrong. This is the United States of America, in which our official language is ENGLISH. 8 Spanish FM's in Houston is completely overkill. Get a CD player, or learn the language.
Click to expand...

The United States has no official language. Past attempts to push legislation to that effect have been stopped due to the total probability of a free speech constitutional challenge.

Many people like myself who speak and read and write reasonable good and proper English don't listen to English language radio because we don't particularly like the music, as it is not what we grew up on and not what we bonded to as adolescents.

Radio station owners see a market for Spanish language music formats, and fill the need. It's a market driven situation, and when almost one out of every three people in the metro are Hispanic, and a large percentage of those Hispanics prefer different music formats, the market responds.
 
djjfive said:
I don't think Houston needs another Spanish station, but I do agree with Mediafrog's statements. I think the problem is more of a format issue than anything. 3 Reg-Mex stations, 3 Spanish CHR/Hot AC stations. If you count 96.9, that's 4 Reg-Mex stations. Sure, they're slightly different in music selection but that's 4 Reg-Mex outlets! Yet, we have no active rock, AAA, oldies or dance.

Just curious MrTexMex, what Spanish formats do you think Houston is lacking?
Click to expand...

Just bringing it back around to the topic.
 
djjfive said:
II think the problem is more of a format issue than anything. 3 Reg-Mex stations, 3 Spanish CHR/Hot AC stations. If you count 96.9, that's 4 Reg-Mex stations. Sure, they're slightly different in music selection but that's 4 Reg-Mex outlets! Yet, we have no active rock, AAA, oldies or dance.
Click to expand...

Just for clarification, "regional Mexican" is a term applied in the US to several distinct types of music, which in Mexico would be separate formats. Because the product buyers at retailers decades ago did not understand the distinctions, labels decided to put the different genres together for distribution purposes.

In many senses it is like calling "rock" everything from AAA to classic rock to alterantive to metal.

And the three other stations are not identical "CHR/AC" stations, any more than an AC, a Hot AC and a CHR are the same format.

And of the Houston "regionals" one is nearly all talk in the 6 AM to 7 PM dayparts.
 
English language FM radio stations in Houston?
How many English language radio stations broadcast in Mexico City?

Anyone want to make a guess?
 
..and no we don't NEED another Spanish station. We really NEED an actual news station.
 
Mediafrog+ said:
As much as many of you will hate to admit it, a Hispanic targeted format would probably be the best thing for 103.7, as the heavily Hispanic east end of Houston is where the signal is best. Or, as I have beaten the drum before, a spot for the first Vietnamese language station on FM (a niche format could possibly overcome signal liabilities.)

Reminder: Hispanics=growth market, Anglos=shrinking market. Not a political statement, just the facts.

That aside, I don't see the current format lasting. Yes, they play a lot of material that doesn't usually get airplay, but I'm afraid Houston simply isn't the right market for Adult Alternative. And the muddled imaging doesn't help...why haven't they dumped the "Jack" references and come up with a new name? Yeah, I know that PPM's make branding somewhat irrelevant, but you would think Cumulus would do a better job of positioning the station.
Click to expand...

Thank you, at least some one agrees with me.
 
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