103.7 KVIL??

[Gregg]

It's interesting how AC has become the format that "dareth not speak its name." Some stations that have been calling themselves "Lite" "Easy Rock" or "Magic" may still refer to those names, since they're so well known. But they don't call their music Lite or Easy anymore.

KVIL only called itself Lite for a few years, so it was easy to drop the handle. Perhaps it would take a psychologist to explain why this generation of 30-something and 40-something women, KVIL's target, have no need of light music. I don't understand it. Life is more frantic today than ever. Women are balancing careers, kids, homes, aging parents. Yet they don't seem to need the radio to play relaxing music. They want the softest station on the dial to play Pink, Nickelback, Rhianna and Bon Jovi, artists who never sought airplay on AC stations. Sade and Norah Jones put out successful CDs, Sade even hit #1 a few years ago, yet AC stations won't play them because they're deemed too soft. But that's today's AC and that's where KVIL is at.

@bucwyld I'm not sure why KSOC and KRNB are still playing 70s Urban AC hits. I'm sure if you check the playlists of Urban AC stations in other markets, you'd find WBLS NYC, WVAZ Chicago, WDAS Philadelphia and other Urban ACs limit themselves to post-1980 songs, except maybe in middays or for Quiet Storm nighttime shows.

In some markets where the Hispanic population far outweighs the African-American population, there are Rhythmic Oldies stations which do go back to the 70s (Motown, Al Green, Aretha). KHHT Los Angeles, XHRM and KSSX San Diego, KISQ San Francisco play all those artists. I'm not sure why. Maybe this is the English-language music they heard growing up, between the Spanish-language music their parents listened to? Since they live their lives mostly in English now, maybe they go back in their English-language musical tastes farther than radio listeners who grew up in English-speaking homes?

 

[salemjedi54]

I have a question. Why stations like KVIL and KLUV, adjust their format to fit their target demos, but urban ac's refuse to do it? When I started posting on here, I was still listening to mainstream urban. I've now gotten older and have moved toward the urban ac demo, but I feel like urban ac hasn't made the "adjustment" to fit me, who is now part of their target demo. Urban AC is still stuck in the 70's and 80's and people like me, who want to hear the 90's and today's R&B are left out in the cold. What I'm trying to say is, that I've grown a little too old for mainstream urban, but I'm too young for what urban ac is playing, I feel like my age group is left out in the cold.

And one more question. When do music from a certain era is no longer considered urban ac and is now considered an urban oldie?

It's all market conditions Buc. It's that simple. I think your format would work, but honestly KRNB is not going to musically overlap K104. This market does not like the Neo-Soul artists in heavy rotation, especially the deep cuts artists like Sy Smith, Hill St. Soul, Eric Roberson, Dewele and Maysa. Its sad but true. That's why we have to go to the internet/SiriusXM to hear the type of music we like.

 

[JayDavis]

I wish they would get rid of Jonathan !! He drives me NUTS with his goofy-azz "breathy voice" !! Sounds like a younger version of Harry Caray.

I called him once to ask him who sang a song when Shazam couldn't identify it, he about blew a gasket telling me who the artist was. He told me three to four times who she was. I think he'd never actually had a listener phone call before.

He is so rookie !!

 

[wdb2003]

It's interesting how AC has become the format that "dareth not speak its name." Some stations that have been calling themselves "Lite" "Easy Rock" or "Magic" may still refer to those names, since they're so well known. But they don't call their music Lite or Easy anymore.

KVIL only called itself Lite for a few years, so it was easy to drop the handle. Perhaps it would take a psychologist to explain why this generation of 30-something and 40-something women, KVIL's target, have no need of light music. I don't understand it. Life is more frantic today than ever. Women are balancing careers, kids, homes, aging parents. Yet they don't seem to need the radio to play relaxing music. They want the softest station on the dial to play Pink, Nickelback, Rhianna and Bon Jovi, artists who never sought airplay on AC stations. Sade and Norah Jones put out successful CDs, Sade even hit #1 a few years ago, yet AC stations won't play them because they're deemed too soft. But that's today's AC and that's where KVIL is at.

@bucwyld I'm not sure why KSOC and KRNB are still playing 70s Urban AC hits. I'm sure if you check the playlists of Urban AC stations in other markets, you'd find WBLS NYC, WVAZ Chicago, WDAS Philadelphia and other Urban ACs limit themselves to post-1980 songs, except maybe in middays or for Quiet Storm nighttime shows.

In some markets where the Hispanic population far outweighs the African-American population, there are Rhythmic Oldies stations which do go back to the 70s (Motown, Al Green, Aretha). KHHT Los Angeles, XHRM and KSSX San Diego, KISQ San Francisco play all those artists. I'm not sure why. Maybe this is the English-language music they heard growing up, between the Spanish-language music their parents listened to? Since they live their lives mostly in English now, maybe they go back in their English-language musical tastes farther than radio listeners who grew up in English-speaking homes?

KSOC has been Urban Oldies since 2011.