103.7's boring slogan

[HoustonListener]

"Houston's Adult Alternative" as a slogan is just plain boring to me. I like the mix of music that this station is playing, but they need to liven things up. Anyone want to suggest any slogans that fit their new format?

 

[radiogooroo]

How about "Houston's #1 Super Fun 20 In A Row Good Times And Great Oldies Mix of Today, Tomorrow and Next Tuesday at 3PM Slow Jammin' Hip-Hop and R&B Classic Rock Alternative Where The News Comes First!"

 

[johndavis]

How about "Houston's #1 Super Fun 20 In A Row Good Times And Great Oldies Mix of Today, Tomorrow and Next Tuesday at 3PM Slow Jammin' Hip-Hop and R&B Classic Rock Alternative Where The News Comes First!"

*snort*

I used to work for a guy who must have stopped reading Ries & Trout halfway through. You see, instead of actually owning the position in the market, he was convinced that success would be ours if we had the best positioning statement.

Some stations had a phrase that pays. Our top of the hour liner was a page-long, double-spaced, typewritten paragraph that pays. You couldn't finish reading it before the first punch of the jingle bed ran out, no matter how fast you tried to read it.

"The New Mix 101 FM, K-M-X-X Phoenix. It's (time) and I'm (name). At the New Mix 101 FM, we know you're looking for real true music variety. And we know that you can't have real true music variety without music from the 60's. That's why we play the best mix of the 60's, 70's, 80's, and today with more music and less talk. We're the only station with The Mix! Here's another 4-in a row with zero talk, starting with (artist) on the New Mix 101 FM!" (2 punch)

I'm only slightly embellishing that liner. It was really that bad. To this day, I cringe any time a station says "we know you like (x), that's why we do ." Here's an idea: just do what the listener likes already!

Last time I saw the PD he was selling for Arbitron. I'd bet he's a great salesman. But he was an awful PD.

(and for the record, this station was put out of its misery long before the Telecom Act of 1996, and the owner of the station is long out of business... that company did some great radio stations, but this wasn't one of them.)

 

[davideduardo]

I used to work for a guy who must have stopped reading Ries & Trout halfway through. You see, instead of actually owning the position in the market, he was convinced that success would be ours if we had the best positioning statement.

Some stations had a phrase that pays. Our top of the hour liner was a page-long, double-spaced, typewritten paragraph that pays. You couldn't finish reading it before the first punch of the jingle bed ran out, no matter how fast you tried to read it.

"The New Mix 101 FM, K-M-X-X Phoenix. It's (time) and I'm (name). At the New Mix 101 FM, we know you're looking for real true music variety. And we know that you can't have real true music variety without music from the 60's. That's why we play the best mix of the 60's, 70's, 80's, and today with more music and less talk. We're the only station with The Mix! Here's another 4-in a row with zero talk, starting with (artist) on the New Mix 101 FM!" (2 punch)

I'm only slightly embellishing that liner. It was really that bad. To this day, I cringe any time a station says "we know you like (x), that's why we do ." Here's an idea: just do what the listener likes already!

Priceless. Best post I have read in a looong time.

 

[kendro]

I second that motion.

 

[sdh483]

I could care less about 103.7's "boring slogan." All I know is that I don't have to sit through countless spots of stuff like "52 minutes of *insert format* an hour," and the famous "last hour, *insert competitor station* played 14,353,183 more commercials than we did." It's not AAA, classic rock or 24/7 butt rock.

 

[sfradio]

how about 103.7 kspace, like 104.5 in sf is kfog