CatFM said:
Yeah, I just heard them play a Geico spot over Lola. Well, at least the Geico Lizard and the Kinks are both British. Maybe they're finally revealing that Lola not only walks like a woman but talks like a man, but also that she looks like a lizard. Big scoop after all these years.
Speaking of walks like a woman but talks like a man, anyone notice that the website keeps emphasizing that they are family-friendly? Kind of amusing throwing all these artists that were notorious for their "sex, drugs and rock 'n roll" antics into the family-friendly bucket (of course family-friendly can refer to the air talent as well).
As for the music approach, it is of course "Classic Hits" in the sense of "softer Classic Rock," as opposed to the "updated and edgier oldies" version that is doing so well nationally. They're different animals but with plenty of common ground; this version doesn't stray as far into compatible Pop (I doubt you'll hear the Temptations) or stretch the era boundaries as much. But it is a pretty listenable mix for the target demo by Columbus standards, and at least somewhat differentiated from existing Classic Rock stations (you're not going to hear James Taylor on LVQ or the Brew) -- and not country! So compared to the kind of boneheaded moves that are the norm for Columbus, this one does seem to have some logic behind it -- although live 'n local would've been nice. But was anybody REALLY expecting a live presentation in 2010? In fact, I doubt that would make economic sense for a rimshot like 103.9. How can you justify the expenditure -- especially in these tough economic times -- on a signal with limited potential even at maximum performance?
