103.9 - Pratt - Consultant Confused

[notinthebox]

Item One:

Pratt absolute wrong CHOICE that station. Period. His core NEVER heard any of the format chosen. Remember KUPD was his home. Not KZZP. Failure from the beginning even before they dumped alternative.

Item Two:

103.9 Consultant Anthony Acampora. No difference from his a$$ and the proverbial hole in the ground.

Count the formats since Pratt and the X.
Five? Six? Seven?

And now this aborted attempt @ hybrid currents and poorly tested new wave / 80's + 90's hits.

New VO talent.

Horrible new on air talent.

Seriously. Named after a car? That's worse than the chicks who used "Foxx" back in the day.

To quote Bill Paxton from 1986's "Aliens"......

"That's it man, game over man, game over! What the f**k are we gonna do now?"

 

[notinthebox]

Oops.

Almost forgot.

The poster "radioresearcher" is Acampora.

Fact.

 

[KOOL Listener Lauren]

Cool. And you are?

Regardless, why do you think Dave Pratt leaving the station doesn't have anything to do with Dave Pratt himself? You can still claim your argument that the now once-again "No Format Pratt" is still not playing stuff his "core" would listen to... even more so now (if you're thinking he still needs to be playing Metallica, Alice In Chains, and Judas Priest). And the actual name of the new talent was a consultant's idea too? Umm. No.

If you think Pratt was the wrong choice, shouldn't you be happier now? Like they say, "take a chill pill."

 

[indieradioguy]

If you think Pratt was the wrong choice, shouldn't you be happier now? Like they say, "take a chill pill."

I'd be happier if they would kindly toss their kicked-to-the-curb listeners a bone or two and throw in some once-standard 103.9 staples like Rise Against and Social Distortion. That would make me happy. And, no, just in case anyone's wondering, none of their ex-listeners complained when the pre-flip 103.9 played Metallica. I just have a really hard time comprehending how a business can be profitable supplying what a dozen other businesses are already supplying to dwindling demand. Atrociously unrealistic expectations for any shareholder.

 

[Ford]

Regardless, why do you think Dave Pratt leaving the station doesn't have anything to do with Dave Pratt himself?

Why does anyone think the "consultant" had anything to do with hiring Pratt in the first place?

 

[radioresearcher]

Cool. And you are?

Regardless, why do you think Dave Pratt leaving the station doesn't have anything to do with Dave Pratt himself? You can still claim your argument that the now once-again "No Format Pratt" is still not playing stuff his "core" would listen to... even more so now (if you're thinking he still needs to be playing Metallica, Alice In Chains, and Judas Priest). And the actual name of the new talent was a consultant's idea too? Umm. No.

If you think Pratt was the wrong choice, shouldn't you be happier now? Like they say, "take a chill pill."

Sounds like someone with an ax to grind. Complete fiction.

 

[notinthebox]

Sounds like someone with an ax to grind. Complete fiction.

No Mr. Acampora. Been validated from the inside.

Why does anyone think the "consultant" had anything to do with hiring Pratt in the first place?

Because that's what they get paid for.

Regardless, why do you think Dave Pratt leaving the station doesn't have anything to do with Dave Pratt himself?

Pratt was canned. Pure and simple. Non-performance. Non-cooperative.

His radio show was bought as a package, not as an employee. The net show was failing miserably. Why do you think he traded his "freedom" for a regular gig.

He was forced to relocate from his personal studio to 7th street on the demand of Riviera management, to become part of "The team." Problem is he wants "no team."

So now he is back on the net, where it will fail miserably once again.

Pratt is no Leykis.

And in closing, "radioresearcher" and "KOOL Lauren" - I am only making observations for what I hear and ingest. The same as you.

No "axes" to grind.

 

[in3media_be1]

Some posts from this thread have been moved to Take It Outside


http://boards.radio-info.com/smf/index.php?topic=214053.msg1921260#msg1921260

 

[Wildstyle K]

Well...

 

[radioresearcher]

Well...

Exactly

 

[johndavis]

Diary method? Do this, don't do that.

PPM method? Do this, don't do that. The exact opposite of diary.

Problem is the listeners didn't change their habits, except being offered more choice through new technology.

Good radio is good radio, and it will win regardless of how the numbers are computed.

If all you're doing is trying to manipulate the numbers, then yes, the rules change a bit.

All new technology offers is a newer jukebox. Sure, Pandora lets you customize your jukebox, but before I was born you could customize a jukebox by pressing A1 to pick a different song.

Good radio beats a jukebox every time.

 

[radioresearcher]

Diary method? Do this, don't do that.

PPM method? Do this, don't do that. The exact opposite of diary.

Problem is the listeners didn't change their habits, except being offered more choice through new technology.

Good radio is good radio, and it will win regardless of how the numbers are computed.

If all you're doing is trying to manipulate the numbers, then yes, the rules change a bit.

All new technology offers is a newer jukebox. Sure, Pandora lets you customize your jukebox, but before I was born you could customize a jukebox by pressing A1 to pick a different song.

Good radio beats a jukebox every time.

The Problem is people speak about things they think they know about that but don't.

Believe it or not, the basic fundamentals Bill Drake taught in the 60's apply to PPM.

The PPM methodology is different and there are things we have learned about behavior. The biggest change IMHO is that you can't buy votes as easily any more. That's why a station like say KROQ with a huge brand has a tough (but well programmed competitor) in KYSR in the other dayparts outside of mornings that gets ratings.

At the end of the day, good content wins regardless, no matter the methodology (see Piolin, John Jay & Rich)

 

[DJ_Perry]

At the end of the day, good content wins regardless, no matter the methodology (see Piolin, John Jay & Rich)

JJ & R is good content?

 

[indieradioguy]

At the end of the day, good content wins regardless, no matter the methodology (see Piolin, John Jay & Rich)

At the end of the day, good programming is what wins and commercial AM/FM's don't make a profit based on "good content." Times have changed. The methodology changed. Profitable stations now need Train and Lady Gaga pre-set into their dayparts to maintain good cumes and even though 103.9 now skews female, it doesn't skew female enough to play Usher and Bieber. Thereby making the station potentially profitable but not as profitable as it could be (because, really, what woman can't like Gotye AND Bieber?) You've get better odds winning the lottery than ever seeing post-flip 103.9 get KOOL/KZON-level numbers.

 

[johndavis]

You've get better odds winning the lottery than ever seeing post-flip 103.9 get KOOL/KZON-level numbers.

That's a true statement regardless of programming.

100,000 watts from South Mountain will win in Phoenix every time.

The audience has to be able to hear you.

 

[johndavis]

The biggest change IMHO is that you can't buy votes as easily any more.

True.

PPM tells us what we already know: people come and go all day and all night. Sometimes you do something that gives them reason to leave, and sometimes you don't. (For example: someone may turn on a station at their desk at work, but a phone call came in and they turned the radio down to concentrate and didn't come back for 45 minutes or more. Life happens.)

The good thing that comes out of PPM is you're no longer playing memory recall games and you can concentrate on stuff that matters to the audience. The other thing is since you know that people will come and go, you need to give them reasons to return to you later. This, and good meaningful content, is all stuff that we should have been doing all along but it got lost amid the constant drumming of "write it down so you don't forget."

 

[radioresearcher]

The biggest change IMHO is that you can't buy votes as easily any more.

True.

PPM tells us what we already know: people come and go all day and all night. Sometimes you do something that gives them reason to leave, and sometimes you don't. (For example: someone may turn on a station at their desk at work, but a phone call came in and they turned the radio down to concentrate and didn't come back for 45 minutes or more. Life happens.)

The good thing that comes out of PPM is you're no longer playing memory recall games and you can concentrate on stuff that matters to the audience. The other thing is since you know that people will come and go, you need to give them reasons to return to you later. This, and good meaningful content, is all stuff that we should have been doing all along but it got lost amid the constant drumming of "write it down so you don't forget."

John - you are exactly right. And there are some inherent flaws in any methodology. Uh, and yes, I don't think it's fair to compare 103.9 to a South Mountain signal so that was a silly statement - although clearly it should be able to do better with a mass appeal format than it did with the niche products that were on there previously.

 

[radioresearcher]

At the end of the day, good content wins regardless, no matter the methodology (see Piolin, John Jay & Rich)

At the end of the day, good programming is what wins and commercial AM/FM's don't make a profit based on "good content." Times have changed. The methodology changed. Profitable stations now need Train and Lady Gaga pre-set into their dayparts to maintain good cumes and even though 103.9 now skews female, it doesn't skew female enough to play Usher and Bieber. Thereby making the station potentially profitable but not as profitable as it could be (because, really, what woman can't like Gotye AND Bieber?) You've get better odds winning the lottery than ever seeing post-flip 103.9 get KOOL/KZON-level numbers.

I guess you haven't looked at a log.. Usher is in there. Bieber song is more teen oriented but he probably has the ability to crossover to Hot AC at some point.

 

[EricStein]

That's a true statement regardless of programming.

100,000 watts from South Mountain will win in Phoenix every time.

The audience has to be able to hear you.

I have to somewhat disagree with you John. Howard Stern ruled Phoenix morning radio when he was on the "Original Edge" 106.3/100.3 - given that it was two rimshot signals, both of them combined still reached the entire market. And, this also applies to KHOT-FM today. KLNZ (and so-called "non-comm" KNAI) have better signals, but KHOT wins out because of its superior content.

However, nine times out of ten, the better signal will win out.

 

[EricStein]

That's a true statement regardless of programming.

100,000 watts from South Mountain will win in Phoenix every time.

The audience has to be able to hear you.

I have to somewhat disagree with you John. Howard Stern ruled Phoenix morning radio when he was on the "Original Edge" 106.3/100.3 - given that it was two rimshot signals, both of them combined still reached the entire market. And, this also applies to KHOT-FM today. KLNZ (and so-called "non-comm" KNAI) have better signals, but KHOT wins out because of its superior content.

However, nine times out of ten, the better signal will win out.