First of all, 104-1 was a TERRIBLE active/alt/modern rock station. Grew up in NOLA and could not listen. Calling themselves the "Rock of New Orleans" while vt-ing from Tampa (or wherever) was a slap in the face !
Luckily, I run around the south and good rockers are 103-7 in Hattiesburg "The Fox Rocks", TK101 in Pensacola, and the cleverly-named "Project 9-6-1" in Atlanta. I do like 104-9 the X in Baton Rouge, but the previous comment about losing the station in Raceland was false - there are many times you lose them at I-10 & I-12. Their lack of ratings is lack of signal - and Guaranty has done nothing about it for years.
Even cash-strapped Citadel could improve on the lackluster former 104-1 as well as bring up the 92.3 ratings from the toilet - just don't bring Mike Tice with it (please). Let B-97 have Ryan Seacrest to get rid of that afternoon swirl, uh, trainwreck (how these two can make money doing this is how sad radio is today).
Finally, "The Brew" is one of the stupidest monikers along with Martini, Diva, The River. At least "Bayou" fits the area. Amazing how new formats always play all music with wide playlists to get us to listen and then drop down to an extremely limited playlist with lousy AM run-on-at-the mouth syndicated jabber. One of the reasons I quit "trying to listen" to 104 the X in Baton Rouge was they got away from locally-hosted mostly music AM drive to syndicated crap with a little music thrown in.
Let's see if someone can get NOLA a decent active rocker !