104.1 Going Oldies?

[XmtrShackGuy]

This is an interesting suggestion from someone on the inside and "in the know" - 104.1 going to an interesting new oldies-based format and hiring some well known names from other N.O. stations ?

 

[smashedcd]

doubt it..i want them to go sports ;D..who needs repeat music everyday..

 

[RFLA]

I thought the curent definition of oldies is usually 50s-70s that now has most of the listeners older than the demos liked by the likes of Clear Channel? Besides other than robbing from other CC properties or trying to lure a few Entercon/Citadel employees about all.... Most of the memorable DJ's either Don't want to deal with CC, are out of the Business, or on WTIX : (But is a format that is not in Baton Rouge but has died twice there and only on WTIX here in New Orleans... Not on any CC stations)Classic hits failed on 104.1 already, only a Jackish type format perhaps?I would joke and say that's where the former WRNOs moving ;DI don't think sports would move there as they have two stations between Baton Rouge and New Orleans that aren't doing too hot with it already in Clear Channels stable.You need a format that CC NOLA and BR doesn't have and would be profitable. Give 5 years and a signal like WRNO might well be spanish, I personally would wish for a active rocker on the quality of 103.7 in Hattiesburg or at least CC quality active rockers in the midwest (since CC has no rocker after June 1st in either town and has been about the only thing that ever sold well off the Vacherie tower)Jack formats,depending upon who is your source for the week is either dying,dead, or kicking like a bucking mule.... Basically the PDs and MDs who actually spend time in the station programming list is what is getting the ratings.. But I'm just waiting on CC to get smart and figure a market and format for their station that would make money in BR and NOLA and you would have a station that could do a 10 year run like WCKW on that tower (Cause for example, the number 2 and 3 tallest in the state... KQID in Alexandria has been CHR for 28 years roughly... KNOE in Monroe has flipped flop from what I ve heard but been some sort of CHR for some time... How come 2 stations on a 2000 foot tower can't keep a kick butt format?)RFLA

 

[RFLA]

Reading Radio and records, seems as if CC has found a way to blow out a station and make it seem like the listener is picking the next format. Maybe a hint for the future 104.1?http://www.radioandrecords.com/News...asphttp://www.1067needshelp.com/main.htmlRFLA

 

[the golden boy]

CC is gonna blow up Hallelujah already? I don't see that happening...at least, not this soon.

 

[smashedcd]

CC is gonna blow up Hallelujah already? I don't see that happening...at least, not this soon.[/quote

 

[RFLA]

CC is gonna blow up Hallelujah already? I don't see that happening...at least, not this soon.

In a normal market yes... But people on here will tell you there is almost zero ads. flipping thru on numerous occasions has never produced a commercial break.. at least since roughly post katrina.104 is doing great ratings wise in Baton Rouge.. putting numbers that would make CC proud BUT CC runs it as a New Orleans station only.. In it's former formats, all ads dealt basically with New Orleans. For a station that has roughly equal signal gain and two sales forces to sell it, I figured CCBR would have major sold it to advertisers by now or even CCNO selling big (as CCNO basically has the african american market in NOLA minus 1 station currently)CC has a station like this already on am in New Orleans that did real well (WYLD-AM) but instead of simucasting it on FM, the two stations are completely runnign seperate with 104.1 on automation only ...Morning air talent has never been hired (or even VTed in from say Jackson or Memphis) which was supposed to be a first order of business with them... Only 1 syndicated show is even listed on the website and the website hasn't really been updated since it flipped. If it doesn't flip, it's going in the ground more IMO .. and track records are CC will allow a station go go in for a little while before they kill it... But I figure you have to have something different when apparently they are throwing money at this station. How many jukeboxes make it?RFLA

 

[the golden boy]

CC is gonna blow up Hallelujah already? I don't see that happening...at least, not this soon.

In a normal market yes... But people on here will tell you there is almost zero ads. flipping thru on numerous occasions has never produced a commercial break.. at least since roughly post katrina.104 is doing great ratings wise in Baton Rouge.. putting numbers that would make CC proud BUT CC runs it as a New Orleans station only.. In it's former formats, all ads dealt basically with New Orleans. For a station that has roughly equal signal gain and two sales forces to sell it, I figured CCBR would have major sold it to advertisers by now or even CCNO selling big (as CCNO basically has the african american market in NOLA minus 1 station currently)CC has a station like this already on am in New Orleans that did real well (WYLD-AM) but instead of simucasting it on FM, the two stations are completely runnign seperate with 104.1 on automation only ...Morning air talent has never been hired (or even VTed in from say Jackson or Memphis) which was supposed to be a first order of business with them... Only 1 syndicated show is even listed on the website and the website hasn't really been updated since it flipped. If it doesn't flip, it's going in the ground more IMO .. and track records are CC will allow a station go go in for a little while before they kill it... But I figure you have to have something different when apparently they are throwing money at this station. How many jukeboxes make it?RFLA

I remember someone said a while back about not hearing commercials. I thought that was more of a sarcastic remark. Most, if not all, Hallelujahs in the mornings are voice-tracked by Michael Adrian Davis of Hallelujah Memphis.Back to the advertising, looks like the lack of ads are systemic to the whole Hallelujah brand. The Birmingham Hallelujah had been on the rumor mill for a possible flip some time ago. But it may not be Clear Channel's fault, or at least, not wholly. There is a competing FM gospel station here in Jackson and I was told by an account executive that that station has had trouble with advertising. You would think with the kind of ratings Hallelujah has garnered in Jackson, Memphis and Birmingham, advertisers would have to be turned away because there simply wouldn't be enough supply.Also up here, when Clear Channel debuted Hallelujah in Jackson, they owned (but LMA'ed it to another company) an AM gospel station. They assumed control of it last year, this time keeping the gospel format. What baffled me is why would they keep a format when the FM counterpart is struggling financially. That's CC for you.

 

[RFLA]

That's why I figured 104.1 should be on top ad wise with CCNO already selling for the pre K number 1 and 2 radio stations in town and which are aimed at african americans (There is a country station that is top 5 also with a CC owned Am gospel in the top 10 but I don't know if ads run there)... 104 to me still sounds in post stunt mode.. not like a station that wants to make a go at itThe other gospel station in town, Dowdy family owned WPRF 94.9, was about mid in the ratings and was having ads pre K ... There are rumors of him flipping it, but he has owned it for 6 months roughly now and nothing... Some say look after WRNO flips, other speculate when he gets the setup that he is CPed for ready south of Thibodaux ready he will flip.. Don't know however.Appaerently Jamming for Jesus gets ratings , but either sales don't know how to sell it, or people don't want to buy into the format... But we may see this format back on Am only soon I think.RFLA

 

[JeffSteele]

I remember someone said a while back about not hearing commercials. I thought that was more of a sarcastic remark. Most, if not all, Hallelujahs in the mornings are voice-tracked by Michael Adrian Davis of Hallelujah Memphis.Back to the advertising, looks like the lack of ads are systemic to the whole Hallelujah brand. The Birmingham Hallelujah had been on the rumor mill for a possible flip some time ago. But it may not be Clear Channel's fault, or at least, not wholly. There is a competing FM gospel station here in Jackson and I was told by an account executive that that station has had trouble with advertising. You would think with the kind of ratings Hallelujah has garnered in Jackson, Memphis and Birmingham, advertisers would have to be turned away because there simply wouldn't be enough supply.Also up here, when Clear Channel debuted Hallelujah in Jackson, they owned (but LMA'ed it to another company) an AM gospel station. They assumed control of it last year, this time keeping the gospel format. What baffled me is why would they keep a format when the FM counterpart is struggling financially. That's CC for you.

Which station is having advertising trouble, WHLH or WOAD-FM? I thought WHLH was successful, and it's the higher-Arbitron rated station.

 

[sawtooth_mcmull]

one problem with that vacherie tower is that by the time the signal gets into the inner part of the city, it's so weak you can't pick it up on small radios.keep in mind the other format that worked on that tower was mainstream/dance CHR........the type of CHR mix 104.1 was PRE clear channel! lol now on that subject, IMO i don't wanna see b97 loose a ratings war against another chr, especially a CC station. b97 is the heritage, but if we don't get an energetic & fun breed of that format again soon, this city will burn out of it completely. if a station like mix 104.1 PRE CC comes back to that frequency, i think they'd have a fighting chance. (and we're not talking about that kiss crapola they tried). it'll be cool to see the ratings war and all. i honestly thought when lite 92.3 was flipping to a new format, they'd be doing something like mix did back at that time. it would've been a better move (and moniker) than that diva mess and it might just have been a better for citadel. MIX 92.3.......... that's easy to have jingles for. lolif they're not going to give us rock, then i'd like to hear a chr-type station with an energetic format come to new orleans. stations like mix 96.1 san antonio, 97.5 wabb mobile, or hot 104 mobile. a station with high-energy jingles, awesome imagin', cool jocks, and killer processin'........... maybe they can do that and make it different from wfmf so they'd be no self-competition.back to the vacherie tower situation, i agree with rfla. obviously, the format has to sell in both NO and BR markets. CC has a monster on their hands. it's going to take some really good ideas to help them get the ratings they'd want for that frequency.sawtooth mcmullen

 

[smashedcd]

i dont understand why they dont sell it to baton rouge?? that makes no sence..

 

[RFLA]

I know when Raymond Saadi had it pre CC, he only sold 104.1 locally untill it became the mix 104 format (then I can't remember)92.3 under 222, had in the mid 90s sales offices in New Orleans and Baton Rouge as well as request lines in both and for everywhere else (leading some here in Houma to advertise also)CC has somehow decided that this was going to be a New Orleans market station but seems to backfire with the great ratings in BR and none in New Orleans.... Either they need to format for both locations and have sales from both areas or something cause the micro marketing ain't working.... Citadel is doing the same thing IMO with Diva NOLA and BR (or just program a station for BR..either it will win or bomb in NOLA : )It's going to take a format that people are willing to strain thru the noise to hear. as country listeners,ac listeners and the like I find are not willing to put up with a little white noise on the cheap radios. (that's what kills the signal in BR and NOLA.. the cheap radios.... as you can hear 92.3 and 104.1 on a walkman from tiger stadium)... It's going to take a urban or a rock station IMO to make it.... both groups I find are more likely to suffer thru the noise to hear the tunes (like people listening to max 94.1 and Q95.5 here in Thibodaux ) or even the new rock fans strainign for new rock in NOLA currently from Rock 106.3 KXOR and 104 the X (if neither group has sat radio)A CHR might compete against their 102.5 WFMF in BR and maybe why you may not see CHR on there (plus the adult top 40 and chr/urban failures of recent)... But I agree with needing a fun one....(even though WFMF is one of my favorite CHRs as well as WABB.. the other 2 I haven't heard)..or maybe something that can head to head with WEZB like 106.1 Kiss in Dallas with the high energy jocks and processing not anything like the kissnola failure.But i had mentioned somewheres about CC having a website registered for a few more months till it expires listed as 1041realradio.com (it is a CC website that goes to the current's 104.1s website but our 104 has never been called that).. possibly a place holder but what a great thing if it was an idea for something else ala the extreme radio 94's from around 2002 here in NOLA...Just thinking and wishing..hum... ;D (Real Rock...Real radio104.1 .. Nice ring to it... but would probably never happen)RFLA

 

[RFLA]

I remember someone said a while back about not hearing commercials. I thought that was more of a sarcastic remark. Most, if not all, Hallelujahs in the mornings are voice-tracked by Michael Adrian Davis of Hallelujah Memphis.

Since mentioning it, I have now heard my first commercial sweep on KHEV in a long time. Basically Burger King, one other, Ray Ramero doing a traffic update and an announcement (probably from Pre K) about calling in and giving ideas to improve the station. Seems like someone at CC either read the forum or I've been missing every commercial break of their's for months (which is extremely unlikely)... But still no Jocks... last Gasp, or are they really trying to pull a religious station in NOLA?RFLA