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Rest of Louisiana 104.3 Alexandria sold to local owner

R

RFLA

After closing on its $350,000 purchase of Stephens Media Group’s four stations in Alexandria LA earlier this year, Mark Porter’s Globecomm Media is selling Christian AC “104.3 The Bridge” KEZP Bunkie to Julie and Todd Laborde’s Bon Temps Media Services for $175,000. The buyers own Classic Country “97.7 The Cajun” KAPB Marksville LA. Globecomm will retain Country “LA 103.5” KLAA Tioga, Classic Rock “105.5 The Fox” KBKK Ball, and AC “Sunny 106.9” KEDG Alexandria.


Courtesy : Station Sales Week Of 8/22
 
RFLA said:
After closing on its $350,000 purchase of Stephens Media Group’s four stations in Alexandria LA earlier this year, Mark Porter’s Globecomm Media is selling Christian AC “104.3 The Bridge” KEZP Bunkie to Julie and Todd Laborde’s Bon Temps Media Services for $175,000. The buyers own Classic Country “97.7 The Cajun” KAPB Marksville LA. Globecomm will retain Country “LA 103.5” KLAA Tioga, Classic Rock “105.5 The Fox” KBKK Ball, and AC “Sunny 106.9” KEDG Alexandria.


Courtesy : Station Sales Week Of 8/22
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Curious to see what they do with it. I do know that Delta media’s translator on 97.7 in Lafayette is clobbering their Marksville signal on KAPB. So badly that they had to add HD to KAPB. At my place, just north of Ville Platte, I get a hodgepodge of the two stations on 97.7 and they take turns winning out from time to time on analog. On HD, KAPB is pretty reliably solid

Will they move classic country to KEZP since Alexandria no longer has a classic country station? Inquiring minds want to know...
 
RFLA said:
New rock Alternative/modern rock would be my thing or as you pointed out, Former of urban?
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The return of Red 104.3? I just don't see Alexandria supporting this format. It's never had one that stuck so I don't know if there's a base. Lafayette is different - legacy Planet Radio was there for 20 years so there's a continued following.
 
Figuring most listeners of that purposed format are streaming because other than Red, and when KZMZ actually was a heritage rocker, never heard new rock music in that town (closest is Jack last time I was there).

Was looking , and not too many formats other than new rock, classic country I would think in demographic. Hadn't looked into the population in Cenla to see if say enough Hispanics have moved in to add a Latin channel, plus id expect that to launch on say a AM or a translator first .

I saw they have mix 93.9 is an urban AC, 98.7 is hip hop. I think they have enough gospel and religious between the NCE and AM translators.. but Black Gospel could be a dark horse, but it would be a question of , do they have enough people that would listen? As markets in nearby Mississippi do great with the format. Cenla I would handicap with Monroe and Jackson,Miss for ideas.
 


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