From Radio Insight:
RadioInsight
RadioInsight
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
104.3 Jams/Chicago is coming to an end
- Thread starter neosolbrudda
- Start date
Station was terrible I think they gonna move throwbacks to b 96
B96 was a rhythmic back in the day.
Yes it was
K.M. Richards
Program Director, The Eighties Channel™
Maybe, maybe not.
I posted an analysis earlier today on the difficulty of hip hop and rap being advertiser friendly. You might want to go read it:
Do u think 100.3 will flip to throwback hiphop
Do u think 100.3 will flip to throwback hiphop
radiodiscussions.com
Question: What about a predominantly African American market like Memphis and Atlanta? Thoughts?Maybe, maybe not.
I posted an analysis earlier today on the difficulty of hip hop and rap being advertiser friendly. You might want to go read it:
Do u think 100.3 will flip to throwback hiphop
Do u think 100.3 will flip to throwback hiphop
K.M. Richards
Program Director, The Eighties Channel™
I think the logical presumption is that those will be the last markets standing for the format, but a decline in revenue is still a possibility (if for no other reason that radio advertising itself will continue to go down, and what buys will exist will be to more mass appeal formats, to maximize the ROI).
I would say that when the last market that falls outside those exclusions falls, it will be time to start the countdown clock. That's always been the case with formats which no longer exist; there were always markets that could hold on longer due to different demographics ... but sooner or later, they all fell.