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104.3 The New K-B-I-G

J

joefade-n-go

Overall I'd say it's pretty much the same as before, just with some better imaging. Although over the last couple of months KBIG was sounding a little less rhythmic to me, like more Eagles vs C&C Music Factory type tracks. Listening to the 'new' KBIG today, it seems that they have gone back to the more 80's/90's dance friendly approach.<P ID="signature">______________
Lend me some sugar, I am your neighbor.</P>
 
> Overall I'd say it's pretty much the same as before, just
> with some better imaging. Although over the last couple of
> months KBIG was sounding a little less rhythmic to me, like
> more Eagles vs C&C Music Factory type tracks. Listening to
> the 'new' KBIG today, it seems that they have gone back to
> the more 80's/90's dance friendly approach.

The jocks will be back next Monday, BTW.
<P ID="signature">______________


</P>
 
Well I've just listened to the station and I have to say they have improved their image and the music sounds more Rhythmic and upbeat than ever.

BTW it got a write-up in All Access Net News today(July 19th):

CLEAR CHANNEL Hot AC KBIG/LOS ANGELES turned up "jockless" yesterday[July 18th] with a slight tweak of the music - a few less currents, a few more gold titles -- highlighted by 30-minute sweeps, new imaging, and an updated moniker "104.3 The New K-B-I-G". Look for the same airstaff to return on MONDAY, JULY 25th.
 
> Yeah I say KBIG has improved themselves musically. At least
> they still sound upbeat.
>


They sound ok. But I don't know. From what I could sample(I have to work too, ya know) they seemed to lean quite rhythmic, in fact that was something I observed one saturday that during Jim's shift they leaned quite Rhythmic, but elsewhere they were standard in toe Bright AC.

I don't know if the tweaking will help them though, mabye they should focus full blown Rhythmic Hot AC and get rid of that Psychic show!<P ID="signature">______________
The old skool show@noon with Jeff G and DJ Rawn
Only on Power 106(KPWR Los Angeles)

JOSH, Moderating the whole Radio-Info radio state of California and Indiana too!</P>
 
> > Yeah I say KBIG has improved themselves musically. At
> least
> > they still sound upbeat.
> >
>
>
> They sound ok. But I don't know. From what I could sample(I
> have to work too, ya know) they seemed to lean quite
> rhythmic, in fact that was something I observed one saturday
> that during Jim's shift they leaned quite Rhythmic, but
> elsewhere they were standard in toe Bright AC.
>
> I don't know if the tweaking will help them though, mabye
> they should focus full blown Rhythmic Hot AC and get rid of
> that Psychic show!
>
This reminds me of the "Radio Free KIIS" stunt done a few years back the week after Christmas.
 
> Yeah I say KBIG has improved themselves musically. At least
> they still sound upbeat.
>

So what other changes do you think the 104.3, The New K-B-I-G will make in the coming weeks (as their website indicates)?
 
> So what other changes do you think the 104.3, The New
> K-B-I-G will make in the coming weeks (as their website
> indicates)?

I don't know, but I hope they don't turn it into a trainwreck. They should stick with the upbeat Rhythmic Pop hits and let KYSR and KOST have the other non-upbeat fare.
 
Re: 104.3 The New K-B-I-G (Website)

> > Yeah I say KBIG has improved themselves musically. At
> least
> > they still sound upbeat.
> >
>
> So what other changes do you think the 104.3, The New
> K-B-I-G will make in the coming weeks (as their website
> indicates)?
>

BTW, the new KBIG website isn't live yet. You can see its work in progress here http://2005.kbig104.com/main.html
Not really worked on yet as of this writing. Still have the old logo up.

Clear Channel is changing the templates on all their websites and they really SUCK. KIIS-FM's went live today among a number of others nationwide. All CCU's station websites will soon change. Talk stations not yet though.
 
Re: 104.3 The New K-B-I-G. Best Thing ----> NO DRISCOLL

> > > Yeah I say KBIG has improved themselves musically. At
> > least
> > > they still sound upbeat.
> > >
> >
> >
> > They sound ok. But I don't know. From what I could
> sample(I
> > have to work too, ya know) they seemed to lean quite
> > rhythmic, in fact that was something I observed one
> saturday
> > that during Jim's shift they leaned quite Rhythmic, but
> > elsewhere they were standard in toe Bright AC.
> >
> > I don't know if the tweaking will help them though, mabye
> > they should focus full blown Rhythmic Hot AC and get rid
> of
> > that Psychic show!
> >
> This reminds me of the "Radio Free KIIS" stunt done a few
> years back the week after Christmas.
>

The best thing about this stupid change is NO MORE DRISCOLL doing the imaging. Why anyone would hire him to to do their imaging is beyond me. His over-produced - and just plain "weird" pieces - stink. And that is about the best I can say about his stuff...

But the new imaging sounds wimpy and doesn't fit what a Hot AC should be. And a "BIG" alert (during the traffic) instead of "SIG-ALERT", that's just silly.

The 30 minute music sweeps have just destroyed the entire idea behind "less is more". STUPID! Yup, some brilliant decisions...
 
I listened today. Same old music, nothing different, lots of 80s burnouts. I'd say get rid of the overplayed overly researched pop hits.

> > So what other changes do you think the 104.3, The New
> > K-B-I-G will make in the coming weeks (as their website
> > indicates)?
>
> I don't know, but I hope they don't turn it into a
> trainwreck. They should stick with the upbeat Rhythmic Pop
> hits and let KYSR and KOST have the other non-upbeat fare.
>
 
> So what other changes do you think the 104.3, The New
> K-B-I-G will make in the coming weeks (as their website
> indicates)?

If they're doing an overhaul, I'm a little surprised they haven't finally gone and ditched the tired old call letters.

First of all, they're not owned by Bonneville Int'l Group anymore, so there's no literal meaning to the calls.

Second, the name has a history of being an also-ran, both in its Beautiful Music and its AC days. (And no clear musical identity, since Clear Channel's been screwing around with various incarnations of the format pretty much since they took possession of it.)

Third, KBIG's tried the "name tweak" before when they brightened the music -- you all remember "Big Mix 104," right? More like "Big Mix-take"...

If the name doesn't have a <u>winning</u> heritage, why keep it? At this point, it's carrying more baggage than brand identity.

If Infinity had taken the same approach and kept the "Arrow" name after changing the music, nobody would have paid much attention. I'm betting that's what happens with KBIG.
 
> If the name doesn't have a winning heritage, why keep it? At
> this point, it's carrying more baggage than brand identity.

however, I miss the top-of-the-hour ID ("six o'clock in the west...")
I know how dated it was...but...I still liked hearing it.<P ID="signature">______________
you're not a lawyer, are you?</P>
 
Re: 104.3 The New K-B-I-G. Best Thing ----> NO DRISCOLL

> The best thing about this stupid change is NO MORE DRISCOLL
> doing the imaging. Why anyone would hire him to to do their
> imaging is beyond me. His over-produced - and just plain
> "weird" pieces - stink. And that is about the best I can say
> about his stuff...
>

We used Driscoll on the late 90s on WSIX Nashville (country).
THAT was a treat! When you can't be creative, substitute weird.
And the way he tried to have a ballsy delivery...always ended up
sounding like a freshman at the college station.
"98...WSI-XXXXXXXXXXXXXXXXXXXXXXXXXX" nails on chalkboard!<P ID="signature">______________
you're not a lawyer, are you?</P>
 
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