H
hykos1045
Guest
Curious as to exact reason(s) why 104.5 would shadowcast 106.1. Why are they going to lengths to play the exact same playlists on WSNI and WJJZ, then offset them by a minute or two? Why when the sweepers come on between songs, do they say something different? I can understand a station ID of WSNI 106.1 coming on 104.5 and then not running on 106.1, similarly a commercial telling listeners to mosey down over to 106.1, rather than "keep it here on 106.1." However, why go to the lengths to make the stations sound different? In fact, at many junctures, the WSNI feed is actually ahead of the WJJZ feed. This made for a good effect in that if you were a listener, you could hear two different songs or junctures of songs playing if you were "just flipping through" or moving from one dial to the other to catch what the heck was going on with this format change. Secondly, the effect creates a way for a listener to hear a song they like on WSNI and then catch it again on WJJZ, helping to smoothen one's transition from one station to the other. Finally, it reminds the casual listener that WSNI has not exactly gone DARK but is merely stunting. However I am not sure if any of these intentions were there or not.
Personally, I don't see how Philly106 can outbook either WSNI or WJJZ, let alone keep the demo of both stations. I also wonder if HD Radio is trying to gain some more notoriety by getting clear channel to advertise "legacy stations" such as smooth jazz and sunny lounge on their second frequencies.
Personally, I don't see how Philly106 can outbook either WSNI or WJJZ, let alone keep the demo of both stations. I also wonder if HD Radio is trying to gain some more notoriety by getting clear channel to advertise "legacy stations" such as smooth jazz and sunny lounge on their second frequencies.