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104.7 The Fish?
- Thread starter BDBopper
- Start date
Brian Donegan said:
NO
I think they're just doing a little experimenting. Other CCM stations continue to play Christmas music a few days after Christmas with much success.
C
CONSultant
Guest
Rumor is they'll play Christmas Music all next year!
ATLRadioFan said:
Seriously? Radio ratings don't show daily print outs. The usual increase in listening from Thanksgiving to Christmas Day gives a bump but how would you also know that Christmas music continuing after Christmas give even more increase. Even if a station returned to what they are known for, the Christmas numbers would reflect increase.
This isn't an especially creative format but here's an idea that might be more appealing. Stop Christmas music after Christmas day and spend the last week of the year with the best of 2012 cuts. Do local stations in this format do sales calls to really even know what the top songs were for the year? But that playlist would be "safe for the rest of the ratings month" and might break up some of the sameness.
onetake said:
Are you sure? IIRC with PPM, if your station is willing to pay Arbitron enough, I believe they will provide you with just about any "data" package you want. There might be a week delay to make sure all of the PPM units have transmitted their data, but any first year computer programmer should be able to do make daily, hourly, even minute summations of the data.
[]
Are you sure? IIRC with PPM, if your station is willing to pay Arbitron enough, I believe they will provide you with just about any "data" package you want. There might be a week delay to make sure all of the PPM units have transmitted their data, but any first year computer programmer should be able to do make daily, hourly, even minute summations of the data.
[/quote]
Key phrase is "if your station is willing to pay..." But nobody anywhere does because buyers aren't looking back at some daily spike. The charge to complile and report that data would be very expensive and still could be argued by competitors. Any radio with an off book always blames meter placement first before looking at maybe a lesson they could learn. Fish playing christmas music after christmas might look planned, but it just sounded odd.
Are you sure? IIRC with PPM, if your station is willing to pay Arbitron enough, I believe they will provide you with just about any "data" package you want. There might be a week delay to make sure all of the PPM units have transmitted their data, but any first year computer programmer should be able to do make daily, hourly, even minute summations of the data.
[/quote]
Key phrase is "if your station is willing to pay..." But nobody anywhere does because buyers aren't looking back at some daily spike. The charge to complile and report that data would be very expensive and still could be argued by competitors. Any radio with an off book always blames meter placement first before looking at maybe a lesson they could learn. Fish playing christmas music after christmas might look planned, but it just sounded odd.
onetake said:
I do not think it is odd. We are still singing Christmas music at church. For the liturgical churches (Catholic, Episcopal, Lutheran, etc) Christmas starts on Christmas Eve night and ends on Epiphany (Jan. 5). Epiphany marks the day the three wise men arrived and declared the baby as Christ. That is why in the old movies you see people getting their tree and putting it up on Christmas Eve because the tree would stay up until Jan 5.
The point I am making is that I can see a Christian station playing Christmas music after Christmas Day. It shows that commercialism has not totally bought out the holiday.
One other note... the retailers have their definition of "The Christmas Season" that gets longer and longer each year. The Christian church defines "The Christmas Season" as 12 days (reference the song The 12 Days of Christmas).
I know... too much religion for a radio board.
BarryATL said:I do not think it is odd. We are still singing Christmas music at church. For the liturgical churches (Catholic, Episcopal, Lutheran, etc) Christmas starts on Christmas Eve night and ends on Epiphany (Jan. 5). Epiphany marks the day the three wise men arrived and declared the baby as Christ. That is why in the old movies you see people getting their tree and putting it up on Christmas Eve because the tree would stay up until Jan 5.
The point I am making is that I can see a Christian station playing Christmas music after Christmas Day. It shows that commercialism has not totally bought out the holiday.
One other note... the retailers have their definition of "The Christmas Season" that gets longer and longer each year. The Christian church defines "The Christmas Season" as 12 days (reference the song The 12 Days of Christmas).
I know... too much religion for a radio board.
I don't think it's odd, either. Great 88/88.9 FM WMSL out of Athens plays Christmas music every year from Thanksgiving to New Year's.
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