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Palm Beaches 104.7 The Flame to be purchased by WLRN group

I guess they didn't think that one through either.... so you have an NPR News station whose call letters are "Whiny"?
Very few people care about or know what call letters are for the stations they listen to. Most listeners will just call it or think of it as "NPR" or "the NPR station".
 
Ron772 has a point, though. Many Public Radio stations use their call letters as their brand. If that's going to be the case here, Friends of WLRN might want to reconsider their choice while they still have the chance. Why adopt a callsign that would provide the predictably-vocal anti-NPR critics a way to easily mock your brand in that manner?
 
Ron772 has a point, though. Many Public Radio stations use their call letters as their brand. If that's going to be the case here, Friends of WLRN might want to reconsider their choice while they still have the chance. Why adopt a callsign that would provide the predictably-vocal anti-NPR critics a way to easily mock your brand in that manner?
Because their listeners don’t and won’t care what the call letters are, and neither will the critics. Look at how public TV stations have rebranded as “(state name) PBS” in the last several years.
 
Because their listeners don’t and won’t care what the call letters are, and neither will the critics. Look at how public TV stations have rebranded as “(state name) PBS” in the last several years.

It appears that WLRN uses its call letters as its brand, though, so the same may be true for WYNI since it's the same organization. If the station uses its call letters as the brand, then it does matter.
 
No they aren't. Much of that listening is in the Middle and South County area on the main signal. Palm Beach County goes all the way to Boca

So you're saying the ratings in the Nielsen book are coming from Miami, not the WPB translator? Because WLRN is the only Miami station in the WPB book.
 
No they aren't. Much of that listening is in the Middle and South County area on the main signal. Palm Beach County goes all the way to Boca and they do very well where you can hear 91.3. You can hear LRN pretty well north until at least downtown WPB. And FLMs signal is not good. I listened on 95 yesterday and 104.7 had interference on and off all the way South to Donald Ross and was pretty unlistenable in Stuart, even in the car. I was getting LRN better! Cramming the frequency on the Eiffel Tower looks good on paper but I wonder if LRNs engineers ever even drove up and listened to 104.7 and 91.3 or took readings? It's kind of silly to mention Martin County when there's almost no building penetration north of Hobe Sound.
6.45m for that signal? Yikes.
WQCS puts a strong signal into Martin County, so Stuart-area listeners are already well-served by an NPR station. I receive a good signal from WQCS south on I-95 until downtown WPB.
 
They can brand it as WLRN in Palm Beach and just mumble the call letters at the top of the hour.

Northeast Public Radio owns WAMC based in Albany, NY. They have stations all over with different call letters (WWES-FM/Mount Kisco, NY, for example), but they call themselves WAMC. So, no...the call letters do not matter.
 
Ron772 has a point, though. Many Public Radio stations use their call letters as their brand. If that's going to be the case here, Friends of WLRN might want to reconsider their choice while they still have the chance. Why adopt a callsign that would provide the predictably-vocal anti-NPR critics a way to easily mock your brand in that manner?

We are "KSKO" despite our 7 FM repeater signals having other call signs... KNIB, KSKC, KGYA, etc
 
We can go through the list: The various simulcasts of WSB, WBBM, KYW, KCBS, KNBR, and more are branded with their AM letters, even though their FM simulcasts have different call letters.
 
Right now WLRN does full legal IDs for the Miami and Marathon stations, the HD2 signal in West Palm, and they throw in a mention of the 101.9 signal in West Palm. I'd imagine WLRN will no longer need 105.5 HD2, so adjusting the ID to include the new station wouldn't be too complicated. What WLRN does with their translator on 101.9 is anyone's guess. Maybe classical?
 
So you're saying the ratings in the Nielsen book are coming from Miami, not the WPB translator? Because WLRN is the only Miami station in the WPB book.
They are not the only Miami station in the WPB book. They are the only one you see because they pay RRC for WPB data, whereas the other Miami stations don't subscribe, so Nielsen doesn't show them to the public. If you pay for the WPB PPM data, you'll see other Miami stations there. But yes, they do even better because there is no NPR in WPB, so people in the county are pulling it in from 91.3 (and some from the translator, too). Boynton, Delray, Boca all get a city grade 91.3 signal. Lantana and Lake Worth Beach get a better 91.3 signal than the translator. The NPR listener profile in WPB is in areas that hear 91.3 better than the translator downtown.
 
But yes, they do even better because there is no NPR in WPB, so people in the county are pulling it in from 91.3 (and some from the translator, too).

But as I said in my previous post, it's enough for a Top 10 showing. That bodes well for the new repeater on a stronger signal.
 
But as I said in my previous post, it's enough for a Top 10 showing. That bodes well for the new repeater on a stronger signal.
Agree, this can only help their ratings. But enough to be worth the hefty price tag? The 104.7 signal is weak to the North, where they actually want new coverage. It's better to the South, where they already have 91.3 coverage. They are duplicating a lot of their audience on the new signal, and not getting what they probably want in other places. For NPR fans, not much of an issue, because you can already hear 88.9 to the North. For them, it's not expanding their reach as much as it first appears.
 
Since it is in the commercial portion of the band, shouldn't make a difference. Even though the channel will be occupied by a non-com, there are any numbers of commercial stations that don't make a profit. However, WLRN may want a commercial venture off their carrier.
It's an interesting question. WLRN isn't just going to be running 104.7 as "non-profit", they have filed with the FCC to convert the license to noncom. Once they do that, I don't think they can have subchannels that are still commercial. It will have the same rules as 88 to 92 stations. The entire WYNI license will be noncom. But it's rare enough that I'm not sure.

 
My first thought was that they would take back the call sign WPBI. Oh well I was wrong. Now on a more interesting note, WFLV 90.7 has turned on their HD-4
signal and its scrolling "Public Radio for South Florida". Hmmm what's up with this new turn of events and why now? What do you guys think ?
 
My first thought was that they would take back the call sign WPBI. Oh well I was wrong. Now on a more interesting note, WFLV 90.7 has turned on their HD-4
signal and its scrolling "Public Radio for South Florida". Hmmm what's up with this new turn of events and why now? What do you guys think ?
Not sure, it's just dead air on 90.7-HD4 at the moment. 105.5-HD2 is still carrying WLRN.
 
I noticed a in fcc.today that a Petition to Deny was filed by The School Board of Miami-Dade County, Florida (actual licensee of WLRN-FM and WLRN-TV) basically stating that South Florida Public Media Group is effectively funded by endowments dedicated to the WLRN stations, and that they did *not* authorize the acquisition of WFLM.


Based on the facts presented, it sounds like this attack on the sale is misplaced and should be litigated in a Florida court, not at the FCC. (disclaimer: I'm an IT guy, not a lawyer)
 
I noticed a in fcc.today that a Petition to Deny was filed by The School Board of Miami-Dade County, Florida (actual licensee of WLRN-FM and WLRN-TV) basically stating that South Florida Public Media Group is effectively funded by endowments dedicated to the WLRN stations, and that they did *not* authorize the acquisition of WFLM.


Based on the facts presented, it sounds like this attack on the sale is misplaced and should be litigated in a Florida court, not at the FCC. (disclaimer: I'm an IT guy, not a lawyer)
The plot thickens
 


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