104.9 Flips... Again...

[jo-nathan]

I found out today that the station formally known as Sly 104.9 has flipped yet again. This time around they're now a Fox Sports affiliate and are known as Fox Sports 104.9. I'm not sure if the calls changed, as I didn't get to hear a top of hour ID. It's nice to have a sports station in Meridian again.

 

[oldiesstation]

New positioner "Sly As A FOX, maybe??HMMMM

 

[frequentmodulator]

Yeah...Sly Fox, "Let's Go All the Way"...boom boom chitty chitty...boom boom....

 

[wayne grant]

greetings...for those of you that don't know me, I'm the GM here at WSLY, yes we flipped again..haha, the reasons behind our frequent changes over the last few years are too long to post on here. That being said I am glad to have Sports on in the market and I think we will do well with it, lots of great response so far. We launched on Friday the 13th at 6pm, still use WSLY and our AM is still WYLS (wouldn't think of changing them, my late Father started out with those calls) Besides FSR we have Dan Patrick, Jim Rome and Paul Finebaum. We're still Family owned and operated (my Family) as we have been since WYLS signed on in 1970 and WSLY in 1976. WYLS is Spiritual Gospel.

Thanks for your interest,

Wayne Grant
Grantell Broadcasting Company
WYLS/WSLY

 

[onceradio]

I'll bet that list of reasons would be funny to read! ;

 

[wayne grant]

Actually, most of the reasons are not funny at all, I doubt anyone here would laugh if I told the FULL story behind the past few years here.



Wayne Grant
WYLS/WSLY GM

 

[bobrall]

I guess flipping to ride Fox is better than signing off.
Too bad what owners are doing to radio. TV couldn't kill the industry.
FM didn't kill AM. We saw iPods and committed suicide. Not much left.
Nothing on the air in Jackson or Memphis or Birmingham or Atlanta would have
survived the competition twenty or thirty years ago. (WSB is OK...but nothing
like they used to be.)
The market leaders are all poor excuses for well programmed radio. And, there
is absoluted NO talent on the air in Jackson or Atlanta. These jocks would
have had to struggle to get night jobs in those markets.

 

[gritsandeggs]

Pretty bold statement there GM. NOBODY? I disagree. I know several guys working in Birmingham and Jackson and they've worked in larger markets than where they are, but most importantly, they brought their talent with them. They didnt check it at state lines. Radio has changed and not everything is worse than when we were cue burning 45s. Now pardon me while I crank out some Addy award winning prod on my Otari 5050

 

[bobrall]

Name the top five talents in the Jackson market. (Any style or format)
The equipment is easy to use today...but you lose a good big of control
on air..
Too much music right out of Selector. Not enough molding of the music to fit
the flow of the show...a special event...mood of the day. Spontaneous artist or song
title features. Special weekend features and giveaways a must.
Visual presence at Remotes doesn't count. Hit the parks, golf courses, tennis courts,
clubs and restaurants with appropriate gifts.
Kill the voice over positioner guy! Let you jocks sell the station. Maybe a top of hour ID...but that's about it.
Get a good format appropriate package from JAM in Dallas. Jonathan will work with you until you
have just what you want. Choose and write carefully. Update often!!
And then teach, review, encourage, train young air personalities. Train em here. Help get a job in a top 20 market when they leave.
For God's sake...don't lose Jacskon talent to Tupelo or Montgomery

 

[tomservo]

Sports radio (even entirely syndicated) does well in a lot of markets, and it apparently was something the area was lacking. What's wrong with that? Is it because it's all sent down a pipe from somewhere else, or that it's on FM?

 

[zell]

Pretty bold statement there GM. NOBODY? I disagree. I know several guys working in Birmingham and Jackson and they've worked in larger markets than where they are, but most importantly, they brought their talent with them. They didnt check it at state lines. Radio has changed and not everything is worse than when we were cue burning 45s. Now pardon me while I crank out some Addy award winning prod on my Otari 5050

The problem,Gritts,has always been the highly-inflated opinion of some jocks,not all, that their very appearance behind the mike equates to adoration by the listener. Anybody these days can smack their lips and read liners and interject their coolness by discussing how much beer they want to drink. Have to agree with GM that a lot of today's announcers would have a very hard time getting in the door years ago. That's not a dig on anybody,but a good reason why ipods,internet,and satellite radio are eroding market share for broadcasters. And the American Advertising Federation ain't what it used to be either.