104.9 swapping formats with 92.3

[djj]

It has been disclosed that, in mid-September, the Spanish format (La Preciosa) will move from 92.3 to 104.9 MC,
and Channel's Alternative format will move from 104.9 to 92.3 MC...

Far as I know, both stations are still on the Aloha Trust hit list, and Channel - which is getting the better signal -
faltered in the just-released August 2009 PPM ratings, so what does this move really mean?
--jay

 

[sfradio]

nice move, now I can listen to channel 104.9

 

[davideduardo]

It has been disclosed that, in mid-September, the Spanish format (La Preciosa) will move from 92.3 to 104.9 MC,
and Channel's Alternative format will move from 104.9 to 92.3 MC...

Far as I know, both stations are still on the Aloha Trust hit list, and Channel - which is getting the better signal -
faltered in the just-released August 2009 PPM ratings, so what does this move really mean?
--jay

It sounds like Clear, ordered by the DoJ to dispose of KSJO & its Spanish Language format, is moving KSJO to the poorest of the local frequencies so they can dump it; they likely have hopes of retaining 92.3 or, at least, selling it for a better price with a non-ethnic format.

Not all the Aloha Trust stations have to be sold... some can return to the fold, but were moved out in the event of further regulatory restraints, with the option of moving them back in some cases. But KSJO and its format have to be sold, per the DoJ, with which CC signed a consent decree.

 

[kenrayc]

I'm curious if the call letters will stay at 92.3, being that the Alternative format is not far from the Active Rock/AOR format KSJO had for years, keeping the heritage alive.

 

[SFStatic]

They have to dump all 3 of the South Bay stations, one of the reasons they are in the Aloha Trust. It may have been done at the request of a likely buyer, who wants to keep the Channel format, but has no use for the Hispanic format. Also, CC syndicates La Preciosia on several of their stations, and they may not allow someone out of house to pick it up.

 

[davideduardo]

They have to dump all 3 of the South Bay stations, one of the reasons they are in the Aloha Trust. It may have been done at the request of a likely buyer, who wants to keep the Channel format, but has no use for the Hispanic format. Also, CC syndicates La Preciosia on several of their stations, and they may not allow someone out of house to pick it up.

KSJO is the only one ordered sold by the consent decree of the DoJ. The FCC has not pushed on the Aloha Trust properties, and some are coming back to Clear.

Preciosa is syndicated to quite a few non-Clear stations, including several that they sold, format intact.

 

[radiojomo]

Makes perfect sense. Channel 104.9 is not only receiving fair PPM scores in San Jose but also in the San Francisco PPM. This signal might increase the listening from the SF area and boost up some revenue for a station broadcasting from San Jose. La Preciosia has mostly been a disaster for CC. There aren't many affiliates being left around...

 

[davideduardo]

Makes perfect sense. Channel 104.9 is not only receiving fair PPM scores in San Jose but also in the San Francisco PPM.

San Jose is in the San Francisco PPM market... it's what is called an embedded market, meaning one which is entirely part of a larger market, but broken out because a subset of the larger market's stations asked for the breakout.

About 70% of Channel's San Francisco book numbers come from Santa Clara County, which is also the San Jose embedded market. The rest are from ZIP codes adjacent to the county.

This signal might increase the listening from the SF area and boost up some revenue for a station broadcasting from San Jose.

All of its numbers are already reported in the SF book... but it ranks somewhere around 30th overall. The slightly better KSJO signal might increase it somewhat. But I think the move is more predicated on selling the DoJ mandated Spanish "station" on the lesser frequecny so they can make more on the good one.

 

[airpab]

DE-

Surprised the signal is only slightly better? Thought the 92.3 signal got in to SF, up in to Oakland, across in to Santa Cruz and down in to Gilroy?

 

[davideduardo]

DE-

Surprised the signal is only slightly better? Thought the 92.3 signal got in to SF, up in to Oakland, across in to Santa Cruz and down in to Gilroy?

The usable 64 dbu signal does not cover anthing nearly as large as that. And Santa Cruz is not in the SF radio market, and irrelevant.

 

[pjc1961]

According to the news page on this website, the station/frequency swap is to occur on Friday September 18th at 5pm Pacific Time.

 

[radiojomo]

The slightly better KSJO signal might increase it somewhat. But I think the move is more predicated on selling the DoJ mandated Spanish "station" on the lesser frequecny so they can make more on the good one.

I agree completely. If KCNL is producing a #30 in SF's with a Class A, it obviously is going to improve its audience drastically. But will it affect Live 105?

 

[punkdj]

what this really means is really bad news for the already failing Live 105... 92.3 is actually a signal that will be a threat to them . 1049 was not even a reason to worry... now they need to get smart.
maybe put some talent back on the air????
( not much there these days)

 

[Madmansam]

what this really means is really bad news for the already failing Live 105... 92.3 is actually a signal that will be a threat to them . 1049 was not even a reason to worry... now they need to get smart.
maybe put some talent back on the air????
( not much there these days)

Or To Change Their Format.

 

[e-dawg]

Today I heard was the new Channel 92.3. The 104.9 frequency right now is stunting telling listeners to move to 92.3 frequency. 104.9 will be La preciosa format. However, will the 92.3 keep it heritage call letters of KSJo? Also all three San Jose stations are part of the Aloha Station Trust. Right?

 

[kenrayc]

Today I heard was the new Channel 92.3. The 104.9 frequency right now is stunting telling listeners to move to 92.3 frequency. 104.9 will be La preciosa format. However, will the 92.3 keep it heritage call letters of KSJo? Also all three San Jose stations are part of the Aloha Station Trust. Right?

I think they should keep the KSJO call letters, for it's heritage,and the fact over the years it was connected to some kind of AOR/Rock format which Alternative has gottin close to.

I read on other media that CC may be taking back some of the Aloha Trust stations ,one being La Preciosa 92.9 KFSO in Visalia Ca. Do know all 3 San Jose stations are in the Aloha Trust, but don't know if CC is going to retain them.

 

[davideduardo]

I read on other media that CC may be taking back some of the Aloha Trust stations ,one being La Preciosa 92.9 KFSO in Visalia Ca. Do know all 3 San Jose stations are in the Aloha Trust, but don't know if CC is going to retain them.

Per the DoJ, they have to sell the Spanish language station. Per the FCC, they have to sell all the San Jose stations because San Jose is, under the new FCC standards, in the San Francisco market.

 

[kenrayc]

I read on other media that CC may be taking back some of the Aloha Trust stations ,one being La Preciosa 92.9 KFSO in Visalia Ca. Do know all 3 San Jose stations are in the Aloha Trust, but don't know if CC is going to retain them.

Per the DoJ, they have to sell the Spanish language station. Per the FCC, they have to sell all the San Jose stations because San Jose is, under the new FCC standards, in the San Francisco market.

David E. this was the question I was wondering ,the reason for the Aloha Trust has to do with having 25 percent of the of the penetration in the market ,which I was wondering how can they keep KFSO in the Fresno market and in Sacramento market ,add KQJK which they bought from CBS and add KHLX to the Sacramento market ,wouldn't they exceed that penetration in thoses markets?

 

[norcalvet]

92.3 is a far superior signal to 104.9, even operating under reduced power, as they have been for awhile now. 104.9 is strictly a south bay signal. When 92.3 (which will definitely keep KSJO calls) is sold, the new owner can increase to their original power once again, and the station's coverage will be more dramatic (the power was reduced by CC because the station's coverage was too good and they had to make it more of an SJ signal, or lose a SF frequency.) In it's heyday, 92.3 could be heard from Russian River to Stockton to Gilroy. It's still very good coverage, especially in a car. None of the above is speculation.

 

[davideduardo]

David E. this was the question I was wondering ,the reason for the Aloha Trust has to do with having 25 percent of the of the penetration in the market ,which I was wondering how can they keep KFSO in the Fresno market and in Sacramento market ,add KQJK which they bought from CBS and add KHLX to the Sacramento market ,wouldn't they exceed that penetration in thoses markets?

The issue is that the FCC, some years ago, changed the market definitions to be those of Arbitron. In the case of San Jose, it ceased to be a market, as it is part of the Arbitron San Jose market. Clear, which immediately went over the 5 FM cap by 3 was allowed to keep those stations under a grandfathering rule. But when Clear was sold about 2 years ago, the grandfathered properties could not be kept, and now must be sold off to comply with the new rules.