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105.1 KKRG flips to Recuerdo

> ... at 5 PM MST today.
>
Wow, What happened?!? I guess they just could'nt sell The Range. I would think it would be a competitive 25-54 driven audience, with a focus on the upper part of that demo. Maybe the sales staff at Univision just could'nt get it done.

Obviously, Univision wants a bigger piece of KLVO's pie. La Jefa is just not cuttin' it. Trying a 100,00 watt stick is their latest attempt. This new Recuerdo sounds like satellite to me. I heard the jock give out a 1-888 number. KLVO is local and sounds local, not to mention their listeners are loyal. If they want some of KLVO's share, I'm not sure a satellite station is the right approach.

Sooo... That's two Univision stations come and gone in the last six months. 101.7 The Horizon and 105.1 The Range, both of which were doing at least adequate ratings wise at the time of the flip.

If I was AGM, I'd take the failing KAGM and flip it to Classic Country and flip the failing KZNM 106.7 to smooth jazz (or vice versa) and do it ASAP. I don't think they're smart enogh to do that, though.

Clear Channel could flip the disappointing Mega 104.1 and beat them to the punch.

I have a feeling SOMEONE'S gonna do SOMETHING in the near future. Albuquerque now has a couple of holes to fill...
 
> > ... at 5 PM MST today.
> >
> Obviously, Univision wants a bigger piece of KLVO's pie. La
> Jefa is just not cuttin' it. Trying a 100,00 watt stick is
> their latest attempt. This new Recuerdo sounds like
> satellite to me. I heard the jock give out a 1-888 number.
> KLVO is local and sounds local, not to mention their
> listeners are loyal. If they want some of KLVO's share, I'm
> not sure a satellite station is the right approach.

Recuerdo San Antonio #1 Spanish 25-54 first month. Recuerdo McAllen 13.3 25-54 first full month and #1 total market in demo. Recuerdo Phoenix #5 general market second month. Recuerdo San Diego, #2 Spanish first month. Recuerdo Houston in PPM, #1 Spanish second half of January. Recuerdo Dallas, up over 125% first month. Recuerdo LA, #5 25-54 in general market, #3 Spanish in that demo (two other UVN stations are #1 and #2). Recuerdo Fresno #2 25-54 in 3 months out of a dozen Spanish signals.

In any case, KLVO is the same format as KJFA while KKRG is a different Spanish Adult Hits format... no currents.
 
> > > ... at 5 PM MST today.
> > >
> > Obviously, Univision wants a bigger piece of KLVO's pie.
> La
> > Jefa is just not cuttin' it. Trying a 100,00 watt stick is
>
> > their latest attempt. This new Recuerdo sounds like
> > satellite to me. I heard the jock give out a 1-888 number.
>
> > KLVO is local and sounds local, not to mention their
> > listeners are loyal. If they want some of KLVO's share,
> I'm
> > not sure a satellite station is the right approach.
>
> Recuerdo San Antonio #1 Spanish 25-54 first month. Recuerdo
> McAllen 13.3 25-54 first full month and #1 total market in
> demo. Recuerdo Phoenix #5 general market second month.
> Recuerdo San Diego, #2 Spanish first month. Recuerdo Houston
> in PPM, #1 Spanish second half of January. Recuerdo Dallas,
> up over 125% first month. Recuerdo LA, #5 25-54 in general
> market, #3 Spanish in that demo (two other UVN stations are
> #1 and #2). Recuerdo Fresno #2 25-54 in 3 months out of a
> dozen Spanish signals.
>
> In any case, KLVO is the same format as KJFA while KKRG is a
> different Spanish Adult Hits format... no currents.
>
Agreed, David, but how big of an impact can this format be here, though? Albuquerque is somewhat different from the markets you mention, in that a large fraction of Hispanic listeners here listen to English formats, I'd have to say it's more than half. I'd say it's good for a 2 share at best. And isn't KZNM already doing this format and failing miserably?
 
> >
> > In any case, KLVO is the same format as KJFA while KKRG is
> a
> > different Spanish Adult Hits format... no currents.
> >
> Agreed, David, but how big of an impact can this format be
> here, though? Albuquerque is somewhat different from the
> markets you mention, in that a large fraction of Hispanic
> listeners here listen to English formats, I'd have to say
> it's more than half.

It is pretty much like San Antonio in the percentage of assimilation, and pretty close in percentage of Hispanics.

In San Antonio, where 75% of Hispanics are English dominant, KCOR-FM, which went on as Recuerdo 13 days into the Phase I Winter period came out as the #5 total market station in January, and #1 Spanish.

> I'd say it's good for a 2 share at
> best. And isn't KZNM already doing this format and failing
> miserably?

More like a 4 share, bringing KLVO down to around a 1.8 or less. We already have over a 5 in SA in 25-54. A 4 in ABQ seems quite reasonable given the results in all the other markets.

KZNM has a format I can not even hope to describe ever. It is the most awful thing I think I have ever heard.
>
 
> ... at 5 PM MST today.
>

Another Spanish language station? I can't help but wonder how many of them we need...
 
> If I was AGM, I'd take the failing KAGM and flip it to
> Classic Country and flip the failing KZNM 106.7 to smooth
> jazz (or vice versa) and do it ASAP. I don't think they're
> smart enogh to do that, though.

You have to think KAGM PD Lee Logan, a veteran country programmer, is now salivating over this latest development in the market. He also has a staff that could do country. I believe Larry played classic country when it was current, and Dianne worked at KSSN in Little Rock when it had almost a 20 share before she went to TV in Albuquerque. However, with their rumored salaries, I don't know how you'd make money at classic country. I doubt The Range's entire payroll was even what Larry's salary is rumored to be. Of course, having worked for the two major companies in market #257, I've seen plenty of Wal-Mart budgeting. One of the companies, which was not owned by a big corporation during most of my tenure there, had several highly compensated talents who were on almost 24/7 as they did multiple dayparts on multiple stations. So, if they could put Larry and Dianne on classic country at 106.7, smooth jazz at 106.3 and several other stations, it just might work if there were corresponding cuts at those other stations. However, I have to agree that AGM is probably not sharp enough to do that.

> Clear Channel could flip the disappointing Mega 104.1 and
> beat them to the punch.

Clear Channel may have the most to gain here. After all, with KBQI already in the stable, a classic country would give them a bigger lock on the format in their fight with Citadel.
 
Larry was offered a 180k package to stay at KKOB ( I have that from a reliable source) he turned it down to go to KAGM. I would then have to believe that Larry is at 200,000 at KAGM. I think that you could guess that total salries for KAGM,Diane,Bean,Chris,Logan not counting the $7 an hour board ops is about 600,000 a year, thats a lot of money for a one share!

They should pick up the range format at agm, oh wait that would be the smart thing to do and what a combo buy Big Oldies and The Range a what top 5 combo 25-54!
They could have just like kkrg did just a live morning show and make money to keep throwing down the KAGM drain
 
> Larry was offered a 180k package to stay at KKOB ( I have
> that from a reliable source) he turned it down to go to
> KAGM. I would then have to believe that Larry is at 200,000
> at KAGM. I think that you could guess that total salries for
> KAGM,Diane,Bean,Chris,Logan not counting the $7 an hour
> board ops is about 600,000 a year, thats a lot of money for
> a one share!

Larry's rumored salary was at about the range you mentioned, though there may have been performance bonuses included as well. Of course, with that 1 share, I have to think there won't be any bonuses paid out anytime soon. I would also have to agree with you that they're spending an awful lot of money for that 1 share. From what I heard, Dianne was rumored to have a pretty hefty salary, too.

> They should pick up the range format at agm, oh wait that
> would be the smart thing to do and what a combo buy Big
> Oldies and The Range a what top 5 combo 25-54!
> They could have just like kkrg did just a live morning show
> and make money to keep throwing down the KAGM drain

I don't understand why they keep holding onto KZNM. It's never amounted to much in Albuquerque, and it probably never will. However, it's survived three format change rumors in the last year, and any of the formats they were rumored to be considering would have done far better than what's presently there. I can't imagine it contributes to the overall value of the cluster. Bringing a classic country format to 106.7 is a no-brainer. Hopefully, Logan can convince the management there that it should be done. I agree they could do the format cheaply and effectively.
 
Who flips first?

> > If I was AGM, I'd take the failing KAGM and flip it to
> > Classic Country and flip the failing KZNM 106.7 to smooth
> > jazz (or vice versa) and do it ASAP. I don't think they're
>

If anyone flips and takes up the hole left by the departure of
The Range, they'd better be the first one. If CC is seriously
looking it it, I'd do it tomorrow. Ditto with AGM.

If CC does it, its likely to be a lame blocking move to prevent
AGM from eroding 107.9....

I think CC would rather have control of the third country station
and program it to protect the cash cow rather than have someone
else take a run with country where stealing from KBQI and KRST
would be a goal.

Of course, thats assuming AGM, even with Logan, could pull it off.

Back to CC, it would be a crime to see them fill the classic
country hole with 104.1. It does have a great signal. I'd rather
see them move The Edge over to that facility - perhaps placing
classic country - as the "spoiler" - on the handicapped signal of
104.7......

Its been unfortunate that 104.1 has been treated as the ugly
stepchild by CC...never putting much effort into it either as a
classic rock station or AAA.

Mega appeared to be something pushed down to the market from
corporate (which usually means failure) and having Radio Free
Santa Fe on the signal for - what, a year(?) - was also a poor move.
Too eclectic for most of the coverage area.
 
Other format holes?

> I have a feeling SOMEONE'S gonna do SOMETHING in the near
> future. Albuquerque now has a couple of holes to fill...

Spring book starts 3/30. What other holes do you see?
 
Re: Who flips first?

> If anyone flips and takes up the hole left by the departure
> of
> The Range, they'd better be the first one. If CC is
> seriously
> looking it it, I'd do it tomorrow. Ditto with AGM.

I agree. They should do it quickly. Of course, if I were in charge at AGM when 101.7 dumped smooth jazz, 106.7 would've flipped to smooth jazz just hours after KAJZ dropped it. It also would've gone classic country by now if I was running the show there. If I had to, I'd take my own CD's and dub them into the computer! The Range, though, has moved and disappeared several times throughout its history in the market. So, it might have a little better staying power than tomorrow or never.

> If CC does it, its likely to be a lame blocking move to
> prevent
> AGM from eroding 107.9....

Unfortunately, I would agree with you here, too. It would be an act of stopping competition by providing it yourself. If Citadel were to flip one of their stations to classic country, you'd also likely find the same thing to protect KRST. However, I don't think we'll see Citadel do that because they've already dumped classic country with KTBL, both on AM and FM.

> Of course, thats assuming AGM, even with Logan, could pull
> it off.

I think AGM could pull it off, even though I know the company's reputation. I'm just not sure they WOULD pull it off. As you mentioned in one of your other replies, there are now plenty of format holes in the Albuquerque market. There were several before Friday, and AGM never seemed to have much desire to try to fill them. They seem to keep plugging along with that El Sol format on 106.7 that no one is listening to.

> Back to CC, it would be a crime to see them fill the classic
> country hole with 104.1. It does have a great signal. I'd
> rather
> see them move The Edge over to that facility - perhaps
> placing
> classic country - as the "spoiler" - on the handicapped
> signal of
> 104.7......
> Its been unfortunate that 104.1 has been treated as the ugly
> stepchild by CC...never putting much effort into it either
> as a
> classic rock station or AAA.

I agree with a lot of what you're saying here. Certainly, 104.1 has been neglected by Clear Channel, and it is a shame. The potential for success of that signal is easy to see when you look at how well it did as classic rock before it got merged into the supercluster it's part of today. Shortly after it dumped smooth jazz/NAC in 1991, it got a almost a 5 share in Albuquerque and was approaching double digits in Santa Fe. It even performed pretty well when it merged with 94 Rock. It wasn't until it and 94 Rock got squeezed to make room for The Peak and The Edge that it started to suffer. The one reason I think 104.1 might be a decent place for classic country is how many radios I saw in Taos that were set to the Range this past summer. I realize Taos isn't part of the Albuquerque or Santa Fe markets and that you shouldn't use an Albuquerque signal to go after Taos, but the ratings success of The Range in both Albuquerque and Santa Fe as well as how almost every business along the square in Taos was tuned in indicates a pretty broad appeal over a large geographic area, which 104.1 covers. Whether that can be translated into sales is a different story, but the appeal is definitely there.
 
Re: Who flips first?

Ah, so you've been to my neck of the woods, Kent? :) I hope that you enjoyed your stay here in Taos.

Since last summer (October, I believe), Taos got a country station that has pretty much taken The Range's place. It is a feed of Jones' satellite format, True Country. It plays newer country songs along with the "classics." However, there is a large number of formats that are not available here...we have plenty of Spanish language stations available here. It's just a shame that KKRG couldn't fill one of those gaps. The station really does have a nice signal in this area.

KZNM is another station that has a nice signal here...and, according to Radio-Locator, AGM got a construction permit on March 9th to improve their signal. It's too bad that, in my opinion, compelling programming is not offered on KZNM.

Smooth jazz and classic country (and dance...dance would be nice, too) are just some of the examples of programming gaps that could be filled by some of Albuquerque's struggling stations. Let's see if any of the stations here are willing to take a chance on them.


> > If anyone flips and takes up the hole left by the
> departure
> > of
> > The Range, they'd better be the first one. If CC is
> > seriously
> > looking it it, I'd do it tomorrow. Ditto with AGM.
>
> I agree. They should do it quickly. Of course, if I were
> in charge at AGM when 101.7 dumped smooth jazz, 106.7
> would've flipped to smooth jazz just hours after KAJZ
> dropped it. It also would've gone classic country by now if
> I was running the show there. If I had to, I'd take my own
> CD's and dub them into the computer! The Range, though, has
> moved and disappeared several times throughout its history
> in the market. So, it might have a little better staying
> power than tomorrow or never.
>
> > If CC does it, its likely to be a lame blocking move to
> > prevent
> > AGM from eroding 107.9....
>
> Unfortunately, I would agree with you here, too. It would
> be an act of stopping competition by providing it yourself.
> If Citadel were to flip one of their stations to classic
> country, you'd also likely find the same thing to protect
> KRST. However, I don't think we'll see Citadel do that
> because they've already dumped classic country with KTBL,
> both on AM and FM.
>
> > Of course, thats assuming AGM, even with Logan, could pull
>
> > it off.
>
> I think AGM could pull it off, even though I know the
> company's reputation. I'm just not sure they WOULD pull it
> off. As you mentioned in one of your other replies, there
> are now plenty of format holes in the Albuquerque market.
> There were several before Friday, and AGM never seemed to
> have much desire to try to fill them. They seem to keep
> plugging along with that El Sol format on 106.7 that no one
> is listening to.
>
> > Back to CC, it would be a crime to see them fill the
> classic
> > country hole with 104.1. It does have a great signal.
> I'd
> > rather
> > see them move The Edge over to that facility - perhaps
> > placing
> > classic country - as the "spoiler" - on the handicapped
> > signal of
> > 104.7......
> > Its been unfortunate that 104.1 has been treated as the
> ugly
> > stepchild by CC...never putting much effort into it either
>
> > as a
> > classic rock station or AAA.
>
> I agree with a lot of what you're saying here. Certainly,
> 104.1 has been neglected by Clear Channel, and it is a
> shame. The potential for success of that signal is easy to
> see when you look at how well it did as classic rock before
> it got merged into the supercluster it's part of today.
> Shortly after it dumped smooth jazz/NAC in 1991, it got a
> almost a 5 share in Albuquerque and was approaching double
> digits in Santa Fe. It even performed pretty well when it
> merged with 94 Rock. It wasn't until it and 94 Rock got
> squeezed to make room for The Peak and The Edge that it
> started to suffer. The one reason I think 104.1 might be a
> decent place for classic country is how many radios I saw in
> Taos that were set to the Range this past summer. I realize
> Taos isn't part of the Albuquerque or Santa Fe markets and
> that you shouldn't use an Albuquerque signal to go after
> Taos, but the ratings success of The Range in both
> Albuquerque and Santa Fe as well as how almost every
> business along the square in Taos was tuned in indicates a
> pretty broad appeal over a large geographic area, which
> 104.1 covers. Whether that can be translated into sales is
> a different story, but the appeal is definitely there.
>
<P ID="signature">______________
16-year-old radio geek.</P>
 
105.1 is always changing...

> ... at 5 PM MST today.
>

Just a few years ago it was a pop station that I would listen to. Then it became an 80s station, then jazz, and eventually The Range.

I do wish that there was a really good country station in ABQ. 107.9 is getting old and KRST is ruined. I kind of miss the old 103.3, and even the old Froggy 99.9 station. Heck, someone needs to return AM 1260 in Santa Fe to it's old format.
 
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