ROCKTHEMIC said:
No doubt Nova will go away and Y94 wants the audience before they blow it up!
If that's the case, Y94 would be smart to refresh its playlist. Time to reduce the frequency of older, slower tunes, and make room for some of the 90s library that Nova plays now. Otherwise, I think many Nova listeners could wind up disappointed with Y94 and wind up going to Movin or one of the two CHR stations instead. (In fact, might not be a bad idea to give Hot 107.9 a few plugs as well.)
I'm not saying Y94 should completely get rid of the 70s/disco stuff, but they seem to play it more often than an average AC... perhaps they didn't want to be
too direct against Nova, but it was a really fine line between those two stations the entire time. For every song that was clearly "exclusive" to one station or the other, it seemed there was at least one or two that could easily fit in on both stations... almost to the point I wonder if Y94 was hindered by losing titles that may have been deemed "Nova-only" in an effort to make the two stations more distinct. Obviously, there was some overlap, but you don't want to allow too much overlap or else the stations wind up sounding like the same thing. I would imagine the eventual end of Nova will only benefit Y94... assuming Y94 reclaims any "lost" titles, and perhaps picking up a few extras.
As much as "New Rock 105 The Dog" may have been a failure, I'm not entirely sure if Nova was better idea. At least with a rock format, CC was competing against the competition. With Nova, CC was competing with itself -- mostly with Y94, and I'd even say a little bit against Hot 107.9. If you're gonna run a flanker to try to hinder a market leader, go after the competition, not yourself.
On the other hand, I can see where CC could use Y94 to cater to the older half of the at-work demo, and Nova to cater to the younger audience. AC radio is at a point where it needs to evolve. Ten years ago, AC featured many songs that were considered CHR titles in the 70s and 80s. Now, more and more of those songs are getting plenty of play on oldies or "classic hits" stations. AC in 2010 and beyond needs to start getting 90s CHR titles (and maybe even early 2000s) into the gold categories -- because the teenagers of the 90s are now your "money demo" 30-somethings. Nova has been doing a decent job covering that younger end. Y94 has been better at covering the older stuff. Can you do it all on one station? Yes, as long as there isn't too much of one or the other. And once CC has only one outlet for AC, I hope they *do* balance the eras more evenly.