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105.3 is coming to town

R

RickRose

The FCC just issued a construction permit that allows 105.3 to move into Charlotte with a nice signal. 105.3 will keep the Gaffney city of license but the new 105.3 will be on a stick just east of Gastonia.
 
I sure hope they plan to sell it. I can't imagine folks with no radio experience running a stand-alone station in a market the size of Charlotte. Does anybody think anything other than a Hispanic format makes sense for the new signal?
 
They were smart enough to get that upgrade and signal. Maybe someone not annointed by the almightywith no radio experience could actually be more successful than the cookie cutter suits that have strategicallykilled radio for ther past decades. Sounds like a possible breath of fresh air...then again...
 
Ownership by people with no radio experience might not be such a bad idea. What have the big radio groups given us?There are other formats to consider besides Spanish language. The Spanish AM stations aren't exactly posting impressive numbers.
 
The Hispanic AMs aren't getting great numbers mainly because not a single one covers the entire metro. Most of them are rimshot signals at best. And of course, just like the Census, Arbitron isn't always great at measuring Hispanic listenership. Ownership without radio experience could make for some refreshing radio. However, history dictates that it might not exactly be financially successful. The big radio groups may give us cookie-cutter radio, but they sure do generate plenty of revenue. My point is that it would be hard for an owner with a single station to compete in a market like Charlotte, assuming that owner had no prior radio experience.
 
1030AM covers the entire metro, 10,000 watts from Mint Hill! Albeit a daytimer. Single ownership? Are we forgetting about WXRC 95.7?
 
Actually, Dave has two other stations in addition to 95.7. Both are AMs, WAIZ in Hickory and WNNC in Newton, and he does great business with both so I hear. As for 1030, it covers all of Charlotte-proper, but does not cover the entire market. A Class-C FM would certainly do a much better job of reaching the entire metro area, which even includes Lincolnton, Kannapolis and Monroe.
 
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