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105.3 THE BEAT ???

I do too like the voiceovers. Sounds more in line with a Hip Hop station vs Eric Edwards who they were using previously.

As of now the playlist is very tight with lots of songs repeating every 2 hours. Also, I’m hearing no R&B whatsoever so the aim seems to be Hot and Streetz.
 
kf4rca said:
I was on PIB and the seek button didn't stop on 105.3.
CC has made mistakes before. Remember when WGST went Hispanic for 6 months?
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IMHO They might have gotten this correct. How many P1 Urban Hip Hop folks live in northeast part of the Market versus the southwest? Will they take out V103 or 107.9? I doubt it. Could they take a profitable bite out of the Urban market? In my opinion that is programming challenge not a signal issue. We will see if iHeart can do Urban in Atlanta. Maybe the "one size fits all" national voice tracking will work when there are other choices in Atlanta.
 
deejaywestbrook said:
Very much mainstream urban from what I've sampled. I highly doubt Clear Channel...(Uurrghh, iHeart) would have a Rhythmic CHR because there would be too much overlap with radio sister, Power 96.1.
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IMHO a "flanker" station for 96.1 could be a good thing sales wise. Kix 101.5 and Eagle / Y106 worked very well it together until Citadel bought them. When 106.7 flipped out of country that opened the door for the Bull to gain traction. The demographics of the 105.3 signal good for some form of Urban. iHeart could do Rhythmic CHR but without a good signal in the Northeast part of the market, if they had a lot of success, someone with an in-town signal (94.1, 100.5 or possibly 99.7) might do Rhythmic CHR. Like a good chess player, the good operators are a "move or two" ahead of their competitors. That's why I doubt iHeart would not have a "flavor" of Urban on 105.3 unless they figure out how to get 105.3's signal better to the eastern part of the market. The Rhythmic CHR most likely is the next "new" format. It would have be interesting if 105.7 with it's suburban signal had gone Rhythmic instead of Alternative.
 
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secondchoice said:
IMHO a "flanker" station for 96.1 could be a good thing sales wise. Kix 101.5 and Eagle / Y106 worked very well it together until Citadel bought them. When 106.7 flipped out of country that opened the door for the Bull to gain traction. The demographics of the 105.3 signal good for some form of Urban. iHeart could do Rhythmic CHR but without a good signal in the Northeast part of the market, if they had a lot of success, someone with an in-town signal (94.1, 100.5 or possibly 99.7) might do Rhythmic CHR. Like a good chess player, the good operators are a "move or two" ahead of their competitors. That's why I doubt iHeart would not have a "flavor" of Urban on 105.3 unless they figure out how to get 105.3's signal better to the eastern part of the market. The Rhythmic CHR most likely is the next "new" format. It would have be interesting if 105.7 with it's suburban signal had gone Rhythmic instead of Alternative.
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If iHeart makes Beat and Power 96 close but not too close, that would really affect Q100 (I mean, Q99.7). Particularly in ad sales. Power 96 could go more CHR/M and Beat more CHR/R. Also might put Power 96 in a position to nibble at Star 94 more, too.
 
secondchoice said:
IMHO a "flanker" station for 96.1 could be a good thing sales wise. Kix 101.5 and Eagle / Y106 worked very well it together until Citadel bought them. When 106.7 flipped out of country that opened the door for the Bull to gain traction. The demographics of the 105.3 signal good for some form of Urban. iHeart could do Rhythmic CHR but without a good signal in the Northeast part of the market, if they had a lot of success, someone with an in-town signal (94.1, 100.5 or possibly 99.7) might do Rhythmic CHR. Like a good chess player, the good operators are a "move or two" ahead of their competitors. That's why I doubt iHeart would not have a "flavor" of Urban on 105.3 unless they figure out how to get 105.3's signal better to the eastern part of the market. The Rhythmic CHR most likely is the next "new" format. It would have be interesting if 105.7 with it's suburban signal had gone Rhythmic instead of Alternative.
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IHM did Rhythmic already with WILD 105.7/96.7 before launching POWER 96.1
 
Update: 96.7 is no longer simulcasting 105.3. They are still airing Urban music though, but directing listeners to 105.3.
 
If iHeart makes Beat and Power 96 close but not too close, that would really affect Q100 (I mean, Q99.7). Particularly in ad sales. Power 96 could go more CHR/M and Beat more CHR/R. Also might put Power 96 in a position to nibble at Star 94 more, too.
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I live in a top 15 market where the heritage CHR and the heritage Urban Contemporary station have been owned by the same company for probably 25 years. Both are owned by iHM, and that's been true ever since Clear Channel and AMFM merged. Both are very successful (especially the CHR).

In the case of my particular market, I can tell you that there is not a lot of advertiser overlap between the CHR and the Urban station. Both stand on their own.

This is a move to grab iHM ad dollars in a market segment their preexisting station portfolio was largely missing. This also helps iHM from a cross-platform standpoint. iHM has the largest scale (far & away) of any terrestrial radio company, it has some pretty assets when it comes to Urban radio programming, and it only makes sense to deploy those assets in a hip-hop friendly market such as Atlanta.
 
The Beat

Well of the translators I think that Street 94.5 is a good mix of the Hi Hop top forty. The Beat Buzy 105.7 is further out of town.
 
Getting Asian (Korean) on 96.7 here at Spaghetti Junction. Appears to be the translator of WQXI (790).
 
WQXI am fm 96.7 Mhz

Yep W244 its 99 watts erp at 401 m Dosn,t seem Goshen Spring Rd would be up that high?
 
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