105.7 WROR 90's Song?

[motormouth]

And so does the "South Shore's radio station", 95.9 WATD and 959watd.com

 

[Deleted User]

Ed Perry must like the song (otherwise the hotline would be ringing)

 

[Wbzfm2010]

there really mixing it up this weekend there playing songs from the movies and i heard aero smiths dont wanna miss a thing which was mid to late 90s????

 

[CTListener]

How about the 1987 Eddie Money song "Take Me Home Tonight" featuring Ronnie Spector? CBS-FM in New York plays it. Q105 in Tampa Bay, which can be perceived as more of a classic hits station than an oldies station, plays that song to death over there.

Any Classic Hits station not playing that should get on iTunes and download it ASAP. I could slam that next to Cool Jerk or I Want You Back and it would segue nicely. Don't burn it to a crisp....but it should be a power record.

CBS-FM has the best balance of decades and titles for a classic hits station, with K-Earth a close second. My pet peeve with many classic hits stations is that they traded 325 "Good Times, Great Oldies" titles for 325 "*Insert City*'s Greatest Hits" titles. Going from burning "Unchained Melody" 1x per day to slamming "Sweet Home Alabama" like its 1970 something again.

I'll get off of my soapbox now.

This whole concept of "burnt" songs ... does it resonate with anyone other than (a) serious oldies fans who want to hear every single song that was on the radio in their youth or (b) radio people who don't work in an oldies/classic hits format? It seems to come up a lot in discussions of this format, but I never see stations "resting" songs like "Listen to the Music," "Respect" or "Brown Eyed Girl"; they just continue to play them at least once a day year after year. From this, I gather that repetition of familiar hits neither hurts ratings or ad revenue. So, you radio pros, what does a radio station have to gain by reducing its exposure of "Sweet Home Alabama" or "Unchained Melody"?

(I could have added "(c) people in a workplace who have to listen to the same station 40 hours a week because that's the station management wants playing in the background" to those who care about song burnout, but that's a captive audience that can't do anything to get away from the station even if they never want to hear "Happy Together" again. I was at an Ocean State Job Lot here in Connecticut that always plays WDRC-FM a few weeks ago and chuckled as the 20-something woman at the register sang along to the O'Kaysions' "Girl Watcher." I said, "You know that that song is about twice your age, don't you?" She admitted that she really hadn't realized she was singing along at all; it's just that by now she knows every song the station plays by heart! So maybe this sort of listener isn't burnt out at all.)

 

[bigtom101]

This whole concept of "burnt" songs ... does it resonate with anyone other than (a) serious oldies fans who want to hear every single song that was on the radio in their youth or (b) radio people who don't work in an oldies/classic hits format? It seems to come up a lot in discussions of this format, but I never see stations "resting" songs like "Listen to the Music," "Respect" or "Brown Eyed Girl"; they just continue to play them at least once a day year after year. From this, I gather that repetition of familiar hits neither hurts ratings or ad revenue. So, you radio pros, what does a radio station have to gain by reducing its exposure of "Sweet Home Alabama" or "Unchained Melody"?

(I could have added "(c) people in a workplace who have to listen to the same station 40 hours a week because that's the station management wants playing in the background" to those who care about song burnout, but that's a captive audience that can't do anything to get away from the station even if they never want to hear "Happy Together" again. I was at an Ocean State Job Lot here in Connecticut that always plays WDRC-FM a few weeks ago and chuckled as the 20-something woman at the register sang along to the O'Kaysions' "Girl Watcher." I said, "You know that that song is about twice your age, don't you?" She admitted that she really hadn't realized she was singing along at all; it's just that by now she knows every song the station plays by heart! So maybe this sort of listener isn't burnt out at all.)

It does resonate with listeners of non CHR stations - I say non CHR since the station isn't built around playing a constant rotation of current songs. After one AC station I worked for came back from xmas music this year (with a refresh of how the music rotated), I got a call from a listener who was happy that we quit playing the same songs over and over again...even though we didn't. It isn't so much about reducing the exposure as much as making it seem like it isn't getting beat to a pulp - and knowing how to rotate songs properly in Selector or whatever music scheduling software is used goes a long way in creating the illusion that the library is larger than it really is.

And as far as the 20something register girl singing "Girl Watcher"....did you get her number? If not...give her mine! Can't find too many females my age into oldies/classic hits.