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105.9, Just throwing this out there.

Not to start anything, but I was thinking....to me, (Just me) would it not make more sense to put The Score on 105.9, then WBBM? WBBM is well established, and sports stations that are on FM now are doing well. just a thought. What does everyone else think? I think it would give The Score better ratings, since they do quite a bit of local instead running sports programming off the bird. To me it makes more sense.
 
Eventually, I think it'll be WSCR on 104.3 and WBBM on 105.9.
 
i do know that ESPN 101 in St. Louis is doing pretty well.Tehre are 2 FM Sports stations in Northwest Arkansas. I just think WSCR would do well on 105.9. I think The New 104.3 will take off with its currrent format. I see 104.3 staying music. I think they will give it a year jut like they are doing with Fresh.
 
Here's the thing: CBS can make more money with the WBBM format on 105.9. Yes, WSCR has decent TSL; but it does not have as wide of an appeal and, hence, (significantly) lower ratings. Given that, putting the format on 105.9 would be a bigger gamble for CBS than the lead-pipe cinch that WBBM's all news format would be.

CBS does program sports on WBZ-FM in Boston. It does okay, but is not a runaway success. They're doing much better with KCBS' all news format on FM in San Francisco.

Yes, it is certainly possible that CBS could decide to do this. But, to me, it makes a lot less sense than simulcasting 780 on FM.
 
I realize that FM is a heckuva lot better than AM, but I think it's a waste to simulcast a blowtorch AM signal on FM. I can see if it were a station that doesn't get as far out and/or has to power down at night. In Atlanta, WSB-AM recently went FM on a signal that doesn't even cover the entire metro area adequately.
 
@Golden Boy: Not sure if you answered your own question there, but in the case of Atlanta, the way you phrased it, it appears as if WSB simulcasted on FM just for the same of being on FM. A similar discussion is taking place in New York with CBS' three AM stations and three FM stations (one, perhaps, two of them, vulnerable). Is it worth cutting off the extra revenue from a music format for a simuclast of an AM station? More food for thought: Consider Clear Channel's cluster of stations in their hometown of San Antonio. On the AM side, you have the blowtorch WOAI and sports KTKR; on FM, four music stations that do well and a station with a bird-fed conservative talk format threatening to not register in the PPM, that's how low their ratings are, though, in all fairness, that station's signal is not very good in the SATX metro. So if CC were to switch that station to a simulcast of one of its FM's, one would argue that the sports station could use it, but there's also the argument that the blowtorch WOAI can also benefit by being on FM for the sole purpose of existing on the band (of course, they couldn't really claim they'd be the first news/talk station on the FM band in SATX). Of course, these discussions can shape in markets great and small.

@Keith: I'd give K-HITS just a little more time.
 
radioman148 said:
KeithE4 said:
Eventually, I think it'll be WSCR on 104.3 and WBBM on 105.9.

KHITS will get at least a year. Way to early to bury them.

Agreed! In my mind, K-Hits has potential to do better. It will just take time. Fresh does not have potential. It's as "Fresh" as a fish that's been lying on the dock for three hot days. Right now, it's basically enriching ComEd and nobody else.

And that's why it's the 105.9 frequency that we're talking about here.
 
BRNout said:
radioman148 said:
KeithE4 said:
Eventually, I think it'll be WSCR on 104.3 and WBBM on 105.9.

KHITS will get at least a year. Way to early to bury them.

Agreed! In my mind, K-Hits has potential to do better. It will just take time. Fresh does not have potential. It's as "Fresh" as a fish that's been lying on the dock for three hot days. Right now, it's basically enriching ComEd and nobody else.

And that's why it's the 105.9 frequency that we're talking about here.

Exactly!
 
BRNout said:
radioman148 said:
KeithE4 said:
Eventually, I think it'll be WSCR on 104.3 and WBBM on 105.9.

KHITS will get at least a year. Way to early to bury them.

Agreed! In my mind, K-Hits has potential to do better. It will just take time. Fresh does not have potential. It's as "Fresh" as a fish that's been lying on the dock for three hot days. Right now, it's basically enriching ComEd and nobody else.

And that's why it's the 105.9 frequency that we're talking about here.
K-Hits has potential when Cumulus takes over 94.7. I don't know how well Cumulus will do with 94.7, seeing how they are so bare-bones and the most un-original company out there.
 
carolinaradio said:
K-Hits has potential when Cumulus takes over 94.7. I don't know how well Cumulus will do with 94.7, seeing how they are so bare-bones and the most un-original company out there.

I truly fear that this will come to pass. Right now, WLS-FM is my favorite Chicago station. Great mix of personalities and music that nobody else plays. To paraphrase Randy Jackson: "I'm feelin' it dog!"

But Cumulus has a horrible reputation for being cheap and stupid when it comes to their management of their various radio stations. Honestly, I fear having WLS-FM devolve into something resembling what's left of Y 103.9. Basically unlistenable. When a station falls flat like that, it's depressing to listen to - particularly if you were a fan of it during its heyday. So, we can hope that Cumulus leaves 94.7 alone.

Meanwhile CBS is surely licking their chops at this thought. Personally, the music is a little more '80s' than I care for - but if WLS-FM were gone, I'd listen to it. K-Hits does sound pretty good, excellent jocks and good presentation.
 
carolinaradio said:
BRNout said:
radioman148 said:
KeithE4 said:
Eventually, I think it'll be WSCR on 104.3 and WBBM on 105.9.

KHITS will get at least a year. Way to early to bury them.

Agreed! In my mind, K-Hits has potential to do better. It will just take time. Fresh does not have potential. It's as "Fresh" as a fish that's been lying on the dock for three hot days. Right now, it's basically enriching ComEd and nobody else.

And that's why it's the 105.9 frequency that we're talking about here.
K-Hits has potential when Cumulus takes over 94.7. I don't know how well Cumulus will do with 94.7, seeing how they are so bare-bones and the most un-original company out there.

Some of the people at WLS-FM are very fearful of the Cumulus takeover also.
 
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