I thought I heard WYRD but I thought maybe they were just providing news/weather or something for ESPN. So they're feeding from WSPA-HD2. Odd, because there are no coverage issues for 106.3 in those areas. Must just be a placeholder.
The Block is on 104.5 yes, but in Greenville County they start to have issues on 96.3 around the Woodruff Rd area and south of it down 385. Mauldin and Simpsonville are issues as well. Their signal carries, but it has static issues in those areas compared to other translators. 99.5, 97.7 and 96.9 are much more solid. A trimulcast would get a bit messy, but it would certainly give them extra coverage and they've been doing well. 96.3 has a CP that's going to make it very directional with a tiny height increase but I don't see how it's going to benefit the signal. I bet they would get massive numbers if Entercom would put The Block on 93.3.
Lite 96.9 is a powerhouse which is surprising as the pattern is weird. I have carried them all the way to where 385 runs out at 26, 40-50 miles from the antenna. None of the other translators go that far.