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1057 New call letters

So iHm/Columbus is back to really bad call letter selection. Anyone who hears "WXZX" from another listener (at least one who still uses calls to identify a station) is going to hear "W X E X," or maybe "W X C X." At least it's not the kind of dyslexia that characterized calls like WBWR, with the mis-located W in BReW."
 
I don't think it really matters too much anymore. IMO only the heritage stations like WNCI and WCOL for example still use call signs to truly identify who they are. We old school radio enthusiasts notice everything but I'm sure the average listener doesn't have a clue. especially these days.
 
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