You're right, menotti1. And here's my take on why N.O. will *never* accept a cookie cutter oldie station:
1. In the 50's to the mid-70's, Poppa Stoppa introduced the oldies format to New Orleans on WJMR and WNNR. He played lots of N.O. R&B, and he literally had a few steamer trunks full of old 45's. He would bring in stacks of records for each show. His collection consisted of several thousand titles and they all got played sooner or later. A N.O. native, no consultant ever told him what to play. He is still probably the best known DJ from the early rock era.
2. Cherie Your Oldies Sweetheart hosted the Hall of Fame on Sunday nights on WNOE-FM from the late 70's to early 80's. Her show was a strong #1, as oldies were beginning to resurface, and she freely played from her library of several thousand titles.
3. The TIX Original Oldie Hour, hosted by Bruce Kramer in early '79, and I took it over in April of '79 thru '83. I was appointed the custodian of our oldies library and was also responsible with building it up by borrowing records from whoever had a good collection, particularly from Steve Slumber the Oldies Professor. Our collection quickly grew to 2,000 "borrowed" oldies on cartridge, and a couple thousand more on disk. We rotated every one of those songs in our programming, and you can believe every oldie we got a request for, we had...and we played them!
4. 1989-1993: We launched Oldies 106.7 on July 4, 1989. It was the first full-time FM oldies station in N.O. It took the city by storm and routinely racked up #1's with 11's and 12's, kicking WWL and WNOE-FM. Trade mags from everywhere were calling us up to see what the hell we were doing. The manager, Harry Williams, was from out of town but trusted the judgment of the N.O. talent he had all around him. We had a good 3,000 titles, including a load of N.O. stuff, and they all got played. We would get mobbed by eager listeners when we would broadcast live all day from the Irish Channel on St. Patrick's Day. They would bombard us with requests...and we not only had, but played them all! Unfortunately the hemmorhoids at Beasley sold the station from under us to support KRTH's debts.
5. KOOL 95.7 (Ed Muniz Ownership): August 1993 - late 1997. Totally a N.O. operation. Our lineup was so trusted for their experience that we never even had a program director during those years. Library size: 3,000-4,000 titles including CDs and vinyl, and every popular song by a N.O. artist that you ever heard of. And we played them all. The result: a FM Oldies blowtorch that was watched and studied by dozens of stations around the country.
6. KOOL-95.7: late 1997-early 2000. Station bought by Sinclair Broadcasting. The consultant Frank Bell felt like "if something's not broke don't fix it". He let us all stay in charge of the station and the ratings were still consistantly Top 5. He didn't interfere with our extensive library.
7. The Demise: 2000-2006. Station bought by Entercom and they brought in the genius Andy Holt. His first action was to erase all but about 200 songs on the Dalet, plus got rid of our CDs and vinyl. In another endearing move to his close-kniit staff, he put a binder in the studio with the 200 or so titles now on the playlist, with a big note on the front cover saying "ZERO TOLERANCE ALLOWED ON PLAYLIST". For chrissakes, one of the first things he did was to remove "All These Things" by Art Neville and substituted the version by the Uniques instead, because "that was the version he remembered where he grew up!" The request line became a joke...we had to offer suggestions to callers from within the 200 songs. So there we were, suddenly being led by a control freak who didn't know crap about N.O. or its oldies tradition (and still hasn't a clue). We also had liner sheets and he made us read them verbatim, with no tolerance for ad libs or personality. Quite a sudden dousing of cold water on listeners after basically knowing what to expect from their oldies stations for many years.
The rest is history. The best oldies market in the country slid quickly and was floundering around a 2 or 3 at the end, when 90% of the oldies the long-time audience loved and grew up with were suddenly gone forever.
Thru the years the listeners got plenty of what they wanted to hear, played by real people in the studio that they considered friends. I know times change and things change. But this, in my opinion, is why N.O. will never support Scott Shannon's voice tracked station or any other sterile one like it playing the same old crap, including if Andy Holt ever brought KOOL back. If Entercom is ever so inclined in that direction they'd do better to get rid of Andy Holt and hire someone from here who knows what New Orleans wants to hear.
Just my opinion... Merry Christmas and Happy New Year to you all.
And no offense taken, bennetti. That's what forums are all about.
