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106.3 WYZY

M

MassMusicMan

Banned
Apparently, they're making a bigger push towards Burlington-Plattsburgh. Just heard them segue from "Wannabe" to "Come and Get Your Love" to "Don't Stop Believin'", with a bunch of dance tracks sprinkled in.

Anybody who works there post here? Can you explain to me why you think this will make money?
 
I'm with you Will, this station is pretty much unlistenable. The music has gotten better over the past few months, but the imaging is seriously the worst I've EVER heard on a CHR. And there is absolutely no excuse for reading Cosmo dating tips, verbatim, on the air. She's been doing that for like 6+ months and you'd think the phone not ringing would be a hint that no one cares.
 
I THINK the afternoon chick is their only real full time air personality, am I wrong?
And what, exactly is their format? Do they bill as HAC? VERY rhythmic for that.....
 
I'm not sure what their "official" format is. They're not a monitored station, and if they ever become one, I will buy you, Broadcastbabe, a steak dinner.

I'm trying to figure out the dance records too. People like dance records...IN DANCE CLUBS. The dance music station in New York didn't catch on (although that might because they were on 88.7.) I like Cascada...but I'm really not seeing that catching on in B-P.

The only reason I can think of why this station would play these records is because they want to reach Montrealers. Seems to me the heritage English FM music stations up there do just fine, not to mention the Francophone CHR blowtorches they have.

I was talking about this earlier with my buddy. Arbitron's website says the 12+ B-P population in Spring 2010 was 318,700. That's half the size of Boston, where I live now. Not the Boston metro...the city of Boston. And yet, by my count, there are SIXTEEN FM stations that aim to serve this population base that is 8% of the size of Boston's metro population. Boston doesn't have 160 FM stations. Why does a market a tenth of the size have a tenth of that?

I've discussed the "Eight Sisters" corollary before. Burlington has eight FM stations that have run the same format for at least 15 years. That's amazing. Maybe the rockers have shifted their focus, but each of the eight stations (Hall's FM's, Champ, Star, WNCS, Triple X) control the ad pie and have done so for an eternity in radio time. Everybody else is fishing for table scraps. Hell, some of the "sisters" are weak these days.

Bottom line is that Vermonters resist change. And there aren't that many of them to being with. You have to wow them to win. 95 Triple X has been wowing them for my entire lifetime. Y106.3 and Planet need to consider this as part of their strategy if they wish to even be solvent, let alone ratings leaders.
 
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