• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

106.3FM: Get Yer "Sexy" BACK?

L

larrykogu

Guest
It's not gonna happen.

That is, 106.3FM in Fresno isn't "Sexy 106-3" No Moh.


Look for the new "Power106" to launch with a whole new line-up......


(And as Timberlake also said, "What Goes Around....Comes Back Around...")
 
Just what Fresno needs... let's see:

KBOS, KSEQ, KHTN (which has a better signal in the market than KSXE), KOKO, KLLE...

did I miss any?

Are there enough Rhythmic stations yet?
 
I know exactly what format fresno needs but no one is listening to me. Y101 was soooooo stupid to go with the AC angle to attack Soft Rock 98.9. Jeesh why didnt peak get creative and go for the 25-54 females with a new concept instead of copying 98.9? And now KSXE going after an already saturated market with another urban top 40 station? Some one please go shake the tree over at KSXE and tell em to wake up. Go with a 80's 90's top 40 format that ISNT Soft Rock and ISNT Jack. Neither format flip (Y101 and KSXE) was a smart move. Lets hear some Sly Foxx and Falco along with some Prince and 80's freestyle!!!!
I want FREESTYLE 101 !!!!!!!!!!!!!!!!
 
As for flipping Y101 not being a good move.....
Old Y101 Women 25-54 rank....17th
Old Y101 Adults 25-54 rank...20th
New Y101 Women 25-54 rank...7th
New Y101 Adults 25-54 rank...6th

Party-toothless-shark, do you do any research before you run your gums?
 
Churchillis1 said:
As for flipping Y101 not being a good move.....
Old Y101 Women 25-54 rank....17th
Old Y101 Adults 25-54 rank...20th
New Y101 Women 25-54 rank...7th
New Y101 Adults 25-54 rank...6th

Party-toothless-shark, do you do any research before you run your gums?
Click to expand...

Research? how about the trend of Y101 falling off in the ratings? Down to a 3.9 in the summer book from a 6.0? Just a typical uptick in the ratings as people sample a new product, they will be down to a 1.5 soon
They could have done much better than that with a better Female format. Who in their right mind is happy with a 3.9? Nothing about that station stands out.
 
Funny. Partyshark doesn't like a 11 month old station with a 3.9 share (which, by the way is actually a 3.7 share). However, he continues to make a myriad of excuses for two year old KHGE 1.1 share in the same demo. I believe we were told to give it time, KHGE would improve...etc. Research my friend. It is a wonderful tool. Use it.
 
My thoughts exactly! That's a simple case of talking out both sides of your shark mouth! That "typical uptick in ratings" that you speak about partyshark, did that ever happen for KHGE? Didn't think so, so what does that say for the station....."typically"?
 
What you guys are failing to realize is that KHGE came in without a huge presence of advertising going against the only country in town. Look what 105.5 tried to do but failed at...same thing...no budget for promotion of the station. KHGE is a CC station and no matter what happens, they will probably keep the country format because to flip it to something else would be to compete with themselves and that isn't good business sense unless you own all the stations in the market. KSKS doesnt need the promotion because it is already the first choice for country, people arent looking for another country home...yet.
Same with Y101...people arent looking for a new "nice station" home...yet...some of the new sampling will dissapate shortly and Y will return to a 1 share soon. KXSE will get lost in the crowd because B95 owns the fresno hip hop market.
Fact is this...as soon as KHGE finishes retooling the product and presents a consistent lineup and entertaining programming, the numbers will rise...if they get some kind of promotions budget...and the record reps quit shutting them out of the loop with concerts and promotions because KSKS throws a tempertantrum they, will start to gain...but now that Stevie is gone KHGE may just start to get those concert tie ins.
 
Back to school again Partyshark...
KUUS(US105.5) Fall 2005 book (last book before flip) A25-54 3.0 share
KHGE Summer 2007 book A25-54 1.4 share
Nice theory Partyshark ,but unfortunately for you, some of us have Arbitron ratings history that goes back more than 1 year. Seriously, enough excuses. KHGE will celebrate turning two years old this winter. They haven't cracked the top 15 in rankings in any single demo yet. KUUS(US 105.5) proved that a second country station in the Fresno market is a viable format. And they did it on a terrible signal. As for CC not wanting t compete with themselves... they don't have an oldies format (not in English anyways), they don't have a news/talk format, they don't have a Jack/Bob format...etc. Must I go on, or will you please think before you write on these forums. That's ok though. Keep "retooling" KHGE. Toothless yet?
 
As for those formats you mentioned...dead formats without mass appeal...CC would be stupid to go for one of those (with the exception of a news talk...but you wouldnt put that on FM anyway...look at KMPH newstalk...and on the am, conservative is what gets the audience, just look at KMJ, how you gonna compete conservative against conservative, and we already know that KFPT didnt work either). So the wise choice is country. I have seen stations sit stagnant in the ratings for a few years before exploding in the arbs. It happens with the hot formats like country and top 40, but for a soft rock station, it normally doesnt work...Y101 will be stagnant in a few months.

I am done with you church...now go back and run that board for Inga...
 
Party Shark, ignore those innocent guppies swiiming around in PEAK temp waters.
 
Wow. No response to the ratings issues. Pathetic. You are really good at hypotheticals partyshark/jimmy. Real numbers seem to baffle you. Look at the numbers, and quit making excuses for failure.
I hear they are hiring a sales guy at Wilks. However, they might want you two to actually know how to figure out how to present the ratings correctly.

Apparently News talk is a dead format to Partyshark. Even though KMJ is the number one 12+ general market station in the Valley. And many other markets have fiercely competitive conservative talk stations so saying it would be foolish to take on KMJ doesn't cut it. Again, excuses for failure. Oh, and Jack is a dead format too, even though KFJK (Jack) pulled a 4.4 share Adults 25-54 and ranked 3rd in the last book. Again, do a little research before you bare your gums.
 
Baaaaaaaaahhhhhhhhhhhhh Church - Just hire Jeff Davis to program KSKS and be done with it.
 
BTW every cluster execept Univision was down in the market from Summer 06-Summer 07 12+
 
No wonder radio has such a low self-esteem problem. This is all you need, read these
pathetic posts. Here's my guess is you have the main players in the Country battle
& the fired morning host all here posting in various screen names. Why don't y'all
drop the pretenses and fess up who you are? I have no horse in this race but I
am never shocked by the way people treat one another in this business. You
should all be ashamed.
 
Sorry Mom. Okay, you want to know who I am? I am Rush Limbaugh. I have been monitoring this conversation thread and I just had to get involved in the debate. (since there has been confusion in the past, yes that is sacrasm)
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom