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106.5 THE BUZZ
- Thread starter e-dawg
- Start date
A
alexh1013
Guest
my favorite station in sacramento. sucks that its doing poor. 
Impressive that Entercom killed KWOD, which had a 2.7 in its last book, and hasn't done better than a 1.9 with it, and now they've killed KSSJ's 5.1 and spun it into a 1.5.
Eight shares of listening with jocks, turned into 3.5 shares with only one live, local shift between the two signals. When you're getting outprogrammed by Clear Channel in a market that they don't even care about, you may be doomed.
Eight shares of listening with jocks, turned into 3.5 shares with only one live, local shift between the two signals. When you're getting outprogrammed by Clear Channel in a market that they don't even care about, you may be doomed.
The time has come for Mr. Field to come in and personally clean house and start right at the top! And you all know whom I'm talking about too!
e-dawg said:
The ideology of the Sacramento market since the late 1970’s was to elevate the product and make the stations very BIG market in execution, presentation, as well as their facilities. It started with KROY, then KRAK and KFBK followed suit. As FM really started to emerge as the choice for listeners, the FM stations in Sacramento started too picked up their game. By the 80’s most stations both AM and FM were competing at very high levels in both programming and promotions. The trend seemed to continue well into the 90’s and then started to level off in the early 2000’s mostly due to consolidation and budget cut backs.
The only reason I bring this up is for about 30 years Sacramento was a premier radio market. Most of these stations could be competitive in any market across the country. However, Sacramento stations did something a lot of stations failed to do and that was focus on being hyper-local in regards to programming and presentation. This is what radio stations in Sacramento have conditioned their radio audiences to expect. If the station does not meet expectations the audience will simply find something new. It is now becoming increasing evident in a PPM world that slash and burn tactics and not meeting listener expectations causes them to become just a P2 or P3 station with no loyal following.
Stations that still do well in the market like KFBK, KNCI, KRXQ and KSFM are still competitive station. They would get their collective asses handed to them if they had to compete with their 80’s or 90’s versions of themselves, but for now in Sacramento they do the best job at meeting the expectations of Sacramento listeners. Until companies, managers and programmers are willing to reinvest in the product and elevate their game to meet what their listeners expect in that market you’ll continue to see stations with no talent, promotions, marketing and ratings. The only goal most companies have is seeing that the station can make its margin. If it does then the company is satisfied, but in the end it’s not the listeners who really loses out it’s the local advertising market and industry.
The only reason I bring this up is for about 30 years Sacramento was a premier radio market. Most of these stations could be competitive in any market across the country. However, Sacramento stations did something a lot of stations failed to do and that was focus on being hyper-local in regards to programming and presentation. This is what radio stations in Sacramento have conditioned their radio audiences to expect. If the station does not meet expectations the audience will simply find something new. It is now becoming increasing evident in a PPM world that slash and burn tactics and not meeting listener expectations causes them to become just a P2 or P3 station with no loyal following.
Stations that still do well in the market like KFBK, KNCI, KRXQ and KSFM are still competitive station. They would get their collective asses handed to them if they had to compete with their 80’s or 90’s versions of themselves, but for now in Sacramento they do the best job at meeting the expectations of Sacramento listeners. Until companies, managers and programmers are willing to reinvest in the product and elevate their game to meet what their listeners expect in that market you’ll continue to see stations with no talent, promotions, marketing and ratings. The only goal most companies have is seeing that the station can make its margin. If it does then the company is satisfied, but in the end it’s not the listeners who really loses out it’s the local advertising market and industry.
Madmansam said:
That's because the 55+ demo is considered virtually worthless to agency buyers.
S
Stage5Clinger
Guest
94.7's looking for "DJ Teams." A friend of mine sent me the posting last week. Not sure where he saw it, but it looked like something off All Access. So, they'll have at least 2 more live jocks soon in some as yet unnamed time slot.
More meaningless radio-speak BS as Entercom still sincerely believes that they can pick songs better than someone programming their own iPod. They've been pushing this particular turd uphill since 2005, and all they've managed to do is spread the incompetence out over two frequencies instead of just one.
DonnieV said:
pushing this particular turd uphill
That's funny!
And True! PODCAST TYPE DJ. Huh ??? You mean CHEAP-No Talent?
Well it didn't help when radio got deregulated in 1996.I think there needs to be as shift in the rules with as to how many stations can be owned in one market.They alway claimed deregulation would spur competition.All it did was allow companies to buy what they could and get bloated.Thank god the DOJ jumped in with monopoly rules.I think a max of no more than 4 stations should be allowed for this market,if not less.3 might be the number.
Very very true.Madmansam said:
Smooth jazz stations are worthless because they target the 55+ demo which makes no money near what a 25-45 station would do (that's the sports target). I turn, an Alternative station would also dominate what a smooth jazz station earns, even if the station targets 18-34.
P
punkdj
Guest
DonnieV said:
what demo were you looking at? i dont remember kwod ever getting a 2.7 especially not overall 12+
it also takes more than a book to get any decent ratings. the fact that kddo is already getting a 1.5 is actually good..
"i dont remember kwod ever getting a 2.7"
In the pre Entercom days, KWOD was a high 3's to mid 4's station 12+ (higher in the mid 90's grunge period). Even after Entercom took all the conflicting music off of KWOD (to protect KRXQ), KWOD still popped at around 3 before the 2.0 apocalypse.
www.eX1065.com
In the pre Entercom days, KWOD was a high 3's to mid 4's station 12+ (higher in the mid 90's grunge period). Even after Entercom took all the conflicting music off of KWOD (to protect KRXQ), KWOD still popped at around 3 before the 2.0 apocalypse.
www.eX1065.com
KWOD's final book, Winter 09 was a 2.7 12+. It was in the top 5 persons 18-34.
And a 1.5 is dogshit. The sad part is that Entercom's incompetence in this will scare away other operators from the format, although an alt that sounded like KWOD in 2000-2002, that leaned very heavy, would take 40% of KRXQ's numbers inside of 6 weeks.
And a 1.5 is dogshit. The sad part is that Entercom's incompetence in this will scare away other operators from the format, although an alt that sounded like KWOD in 2000-2002, that leaned very heavy, would take 40% of KRXQ's numbers inside of 6 weeks.
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