Maybe it would be better suited to just become a truly local talk station. Hire some former politicians and business owners and let them talk about Cape May County. You could talk politics, outdoors, sports, dining, entertainment. Perhaps even throw in some standards music and run with it. I would have to say cater to an older crowd. It goes against traditional wisdom, but what other option is there? You have all the country choices you could ever imagine. Plenty of rock, and AC. For the big talkers you have WGMD from Lewes, De. Plenty of Sports talk too. Oh well, I don't own it so it really doesn't matter what I think....lol.